📌 Core Information
🔹 Job Title: Analista de Marketing Pleno - Vaga Exclusiva para Pessoas com Deficiência
🔹 Company: Serasa Experian
🔹 Location: São Paulo, SP, Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining communication topics and producing content for various channels
- Planning and executing internal marketing campaigns
- Supporting internal events and developing visual identities
- Managing suppliers and analyzing results to propose improvements
ASSUMPTION: This role requires strong communication skills and the ability to work independently and in a team environment.
📋 Key Responsibilities
✅ Define and produce content for communication channels
✅ Plan and execute internal marketing campaigns
✅ Support internal events and develop visual identities
✅ Manage suppliers and analyze results to propose improvements
✅ Create pieces of communication and diagram texts in communications, email marketing, and newsletters
✅ Edit images and videos
✅ Update content in social media
ASSUMPTION: The role may require occasional overtime, especially during event planning and execution phases.
🎯 Required Qualifications
Education: Complete or ongoing degree in Social Communication, Public Relations, Journalism, Marketing, Advertising, or related fields
Experience: 2-5 years of experience in a similar role
Required Skills:
- Excellent writing skills for different channels
- Ability to work independently and in a team environment
- Strong organizational skills
- Proficient in using communication and design tools
Preferred Skills:
- Fluency in English
- Experience with accessibility standards for people with disabilities
ASSUMPTION: Candidates with experience in marketing for internal audiences may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on market research, the estimated salary range for this role is R$ 6,000 - R$ 8,000 per month. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Employee discounts
- Flexible work hours
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break. Occasional overtime may be required.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Serasa Experian is a Datatech company, leading in solutions for risk and opportunity analysis with a focus on credit, authentication, and fraud prevention journeys.
Company Size: Serasa Experian has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Serasa Experian was founded in 1965 and has since grown to become a global leader in its industry.
Company Description:
- Serasa Experian is committed to creating an inclusive and balanced environment for all its employees.
- The company offers various initiatives to support people with disabilities, such as interpreters for sign language, assistive technologies, and the cordão girassol (hidden disabilities) program.
- Serasa Experian has a group called Aspire, dedicated to building an accessible and fair environment for professionals with disabilities.
Company Specialties:
- Credit
- Authentication
- Fraud prevention
- Agriculture
- Score
- Technology
- AI
- Entrepreneurship
- Marketing
- Business
- Finance
Company Website: www.serasaexperian.com.br
ASSUMPTION: Serasa Experian's commitment to diversity and inclusion makes it an attractive employer for candidates from various backgrounds.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 2-5 years of experience in a similar role.
Reporting Structure: The Analista de Marketing Pleno will report directly to the Marketing Manager.
Work Arrangement: This role is on-site, with occasional remote work possible for specific tasks.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on diverse projects and gain experience in different areas of marketing
ASSUMPTION: Serasa Experian's commitment to employee growth and development provides ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: The Serasa Experian office is a modern, collaborative workspace with an open floor plan.
Office Location(s): The main office is located in São Paulo, with a secondary office in São Carlos, SP.
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a diverse cultural scene and numerous entertainment options.
- The city offers a mix of urban and natural environments, with parks, beaches, and mountains within easy reach.
- São Paulo has a subtropical climate, with mild winters and warm summers.
Work Schedule: The work schedule is Monday to Friday, from 9:00 AM to 6:00 PM, with a 1-hour lunch break. Occasional overtime may be required.
ASSUMPTION: The work environment at Serasa Experian is dynamic and collaborative, with a strong emphasis on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
- Background check and onboarding
Key Assessment Areas:
- Communication skills
- Writing skills
- Cultural fit
- Problem-solving abilities
- Adaptability and flexibility
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past work that demonstrate your ability to define communication topics, plan campaigns, and support events
- Demonstrate your understanding of Serasa Experian's commitment to diversity and inclusion in your application materials
ATS Keywords: Content creation, campaign planning, event support, visual identity development, supplier management, results analysis, internal communication, email marketing, newsletter creation, image editing, video editing, social media management, writing skills, public relations, marketing, advertising
ASSUMPTION: Serasa Experian's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the company and the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Social media management tools (Hootsuite, Buffer)
- Email marketing platforms (Mailchimp, Constant Contact)
- Content management systems (WordPress, Drupal)
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the marketing team and the projects being worked on.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Customer focus
- Accountability
Work Style:
- Dynamic and collaborative
- Focused on results and continuous improvement
- Adaptable and flexible
- Committed to diversity, inclusion, and accessibility
Self-Assessment Questions:
- How do you align with Serasa Experian's commitment to diversity and inclusion?
- How comfortable are you working in a dynamic, collaborative environment?
- How do you approach continuous learning and improvement in your work?
ASSUMPTION: Serasa Experian's commitment to diversity, inclusion, and accessibility makes it an attractive employer for candidates from various backgrounds.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with tight budgets and resources
- Adapting to changes in priorities and strategies
- Occasional overtime during event planning and execution phases
ASSUMPTION: The potential challenges in this role can be overcome by strong organizational skills, adaptability, and a focus on results.
📈 Similar Roles Comparison
- This role is similar to a Marketing Specialist or Marketing Coordinator position, but with a focus on internal communications and events
- Compared to other marketing roles, this position requires a strong understanding of internal communications and event planning
- Career progression in this role could lead to a Senior Marketing Manager or Marketing Director position
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company and industry.
📝 Sample Projects
- Planning and executing a company-wide event, including logistics, communication, and visual identity development
- Creating a comprehensive internal communications plan to improve employee engagement and satisfaction
- Developing a supplier management strategy to optimize resources and reduce costs
ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of tasks they may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Serasa Experian support the professional development of its employees?
- What are the most important qualities for success in this role, according to the hiring manager?
- How does Serasa Experian measure the success of its internal communications and events?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past work that demonstrate your ability to define communication topics, plan campaigns, and support events
- Demonstrate your understanding of Serasa Experian's commitment to diversity and inclusion in your application materials
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
