🔹 Job Title: QNX - Senior Product Marketing Manager
🔹 Company: BlackBerry
🔹 Location: Ottawa, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of embedded software and proven expertise in product and content marketing within the embedded systems industry.
✅ Lead the strategic positioning and GTM efforts for the QNX portfolio across targeted verticals, closely aligning with industry leads and product management.
✅ Understand customer pain points and requirements to tailor messaging and value propositions, ensuring alignment with customer needs and enhancing product adoption and engagement.
✅ Support the sales teams to effectively communicate product value propositions and address customer inquiries.
✅ Develop impactful marketing content such as presentations, brochures, blogs, videos, and industry studies. Conduct research with industry analysts to analyze product performance, cost reduction strategies, and contributions to cost-saving measures.
✅ Conduct detailed market and audience analysis to develop competitive intelligence.
✅ Collaborate cross-functionally with engineering, product management, and sales teams to ensure cohesive marketing strategies.
ASSUMPTION: This role requires exceptional communication, collaboration, and project management skills, as well as the ability to work effectively with global teams across multiple time zones and cultures.
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: Extensive experience (5-10 years) in embedded software and strong capabilities in product and content marketing.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with relevant industry experience and a proven track record in strategic positioning and value proposition development will be highly sought after for this role.
Salary Range: CAD 120,000 - CAD 160,000 per year (Based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience in the software development industry in Ottawa, Canada)
Benefits:
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: BlackBerry operates in the software development industry, focusing on cybersecurity, IoT, and embedded systems.
Company Size: BlackBerry has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: BlackBerry was founded in 1984 as Research In Motion (RIM) and has since evolved into a leading cybersecurity company.
Company Description:
Company Specialties:
Company Website: www.blackberry.com
ASSUMPTION: BlackBerry's focus on cybersecurity and IoT makes it an attractive employer for candidates interested in these fields.
Career Level: This role is at the senior level, requiring extensive experience and proven expertise in product marketing and content creation within the embedded systems industry.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Director of Product Marketing and work closely with cross-functional teams, including industry leads, product management, engineering, and sales.
Work Arrangement: This role is on-site, with a flexible working model that allows for a healthy work-life balance.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including exposure to global markets and potential career advancement.
Office Type: BlackBerry's Ottawa office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 295 Phillip Street, Waterloo, Ontario N2L 0A1, Canada
Geographic Context:
Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate a healthy work-life balance.
ASSUMPTION: Ottawa's thriving tech industry and high quality of life make it an attractive location for professionals in the software development field.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Embedded software, product marketing, content marketing, strategic positioning, value proposition development, product launches, market analysis, collaboration, communication skills, project management, creative problem-solving, technical background, sales enablement, customer engagement, industry research, competitive intelligence
ASSUMPTION: BlackBerry's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit within the organization.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's previous experience and the team's preferences.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: BlackBerry values candidates who are innovative, collaborative, and results-driven, with a strong customer focus and a commitment to excellence.
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to adapt to change.
ASSUMPTION: Candidates with experience in embedded software and the embedded systems industry may find this role particularly appealing due to its unique focus and growth opportunities.
ASSUMPTION: These sample projects demonstrate the strategic and creative nature of the role, as well as the importance of understanding customer needs and market trends.
ASSUMPTION: These questions demonstrate a candidate's interest in the company's strategic goals, marketing approach, and commitment to employee growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.