📌 Core Information
🔹 Job Title: QNX- Senior Product Marketing Manager
🔹 Company: BlackBerry QNX
🔹 Location: Ottawa, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading strategic positioning and go-to-market efforts for the QNX portfolio across targeted verticals.
- Developing impactful marketing content and supporting sales teams to effectively communicate product value propositions.
- Collaborating cross-functionally with engineering, product management, and sales teams.
- Conducting market and audience analysis to develop competitive intelligence.
ASSUMPTION: This role requires a strong understanding of embedded software and proven expertise in product and content marketing within the embedded systems industry.
📋 Key Responsibilities
✅ Lead the strategic positioning and go-to-market efforts for the QNX portfolio across targeted verticals, ensuring alignment with customer needs.
✅ Develop impactful marketing content such as presentations, brochures, blogs, videos, and industry studies.
✅ Support the sales teams to effectively communicate product value propositions and address customer inquiries.
✅ Conduct detailed market and audience analysis to develop competitive intelligence.
✅ Collaborate cross-functionally with engineering, product management, and sales teams to ensure cohesive marketing strategies.
ASSUMPTION: This role may require occasional travel to attend industry events, conferences, or client meetings.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Extensive experience (5-10 years) in embedded software and strong capabilities in product and content marketing.
Required Skills:
- Proven expertise in strategic positioning and value proposition development within the embedded systems industry.
- Proven track record in product marketing and content creation for various stages of the customer lifecycle.
- Excellent collaboration and communication skills across multiple time zones and cultures.
- Exceptional project management skills and the ability to prioritize tasks effectively.
- Creative problem-solving abilities.
Preferred Skills:
- Marketing experience coupled with a technical/engineering background.
ASSUMPTION: A Master's degree in a related field or an MBA would be an asset but is not required.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience in the software development industry in Ottawa, Canada)
Benefits:
- Attractive compensation, commission & benefits package
- Flexible working model
- Opportunity to work with state-of-the-art technology
- Dynamic work environment with talented colleagues
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on embedded systems and operating systems for various industries, including automotive, medical devices, and industrial automation.
Company Size: 201-500 employees
Founded: QNX was founded in 1980, and in 2010, it was acquired by Research In Motion (now known as BlackBerry).
Company Description:
- QNX is a trusted supplier of safe and secure operating systems, hypervisors, frameworks, and development tools for building critical embedded systems.
- Global leaders such as Audi, BMW, General Electric, Cisco, and Lockheed Martin depend on QNX technology for their in-car electronics, medical devices, industrial automation systems, network routers, and other mission- or life-critical applications.
- QNX software is trusted by 68% of the Electric Vehicle market by volume, 24 of the top 25 EV manufacturers, and is running in 255 million vehicles globally.
Company Specialties:
- RTOS (Real-Time Operating System)
- Development tools
- Middleware multimedia
- HMI (Human-Machine Interface)
- Acoustic processing
- Operating systems
- Embedded systems
Company Website: http://qnx.com
ASSUMPTION: QNX is a well-established company with a strong reputation in the embedded systems industry, offering opportunities for growth and innovation.
📊 Role Analysis
Career Level: Senior level, with the opportunity to influence strategic decisions and lead cross-functional teams.
Reporting Structure: This role reports directly to the Director of Product & Content Marketing.
Work Arrangement: Hybrid, with a flexible working model that combines on-site and remote work.
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the marketing department.
- Opportunity to work on cutting-edge technology and contribute to the growth of the EV market.
- Chance to develop expertise in the embedded systems industry and expand professional networks.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work.
Office Location(s): 1001 Farrar Road, Ottawa, Ontario K2K 0B3, CA
Geographic Context:
- Ottawa is the capital city of Canada, offering a high quality of life, with a vibrant tech industry, and a multicultural community.
- The office is located in the west end of Ottawa, close to amenities, public transportation, and major highways.
- The hybrid work arrangement allows for flexibility and a better work-life balance.
Work Schedule: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement may require occasional on-site presence for team meetings, client presentations, or other collaborative activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the hiring manager or a member of the marketing team
- On-site or virtual final interview with the Director of Product & Content Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of embedded software and the embedded systems industry
- Communication and presentation skills
- Collaboration and teamwork skills
Application Tips:
- Highlight relevant experience in embedded software and product marketing.
- Tailor your resume and cover letter to emphasize your skills and experience in strategic positioning, value proposition development, and content creation.
- Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive product adoption and engagement.
ATS Keywords: Embedded Software, Product Marketing, Content Marketing, Strategic Positioning, Value Proposition Development, Product Launches, Market Analysis, Collaboration, Communication Skills, Project Management, Creative Problem-Solving, Technical Background, Sales Enablement, Customer Engagement, Industry Research, Competitive Intelligence
ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the hiring manager's availability.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Content creation tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communication and collaboration skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- How do your personal values align with QNX's company values?
- How do you approach collaborating with cross-functional teams, and how do you ensure everyone's voices are heard?
- Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
ASSUMPTION: QNX values candidates who are passionate about technology, driven by results, and committed to collaboration and continuous learning.
⚠️ Potential Challenges
- Occasional travel may be required for industry events, conferences, or client meetings.
- The role may involve working with tight deadlines and managing multiple projects simultaneously.
- The embedded systems industry is constantly evolving, requiring continuous learning and adaptation.
- The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members.
ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager in other software development companies, but with a focus on embedded systems and operating systems.
- Compared to other industries, the embedded systems industry requires a strong understanding of technical concepts and the ability to translate complex information into compelling narratives.
- Career paths in this role may lead to Director or Vice President positions within the marketing department or other senior leadership roles within the organization.
ASSUMPTION: This role offers unique opportunities for growth and development within the embedded systems industry and the broader software development sector.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new product release, including messaging, positioning, and launch planning.
- Conducting market research and competitive analysis to inform product development and marketing strategies.
- Creating engaging and informative content (e.g., blog posts, whitepapers, webinars) to educate customers and prospects about the benefits of QNX's products and solutions.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking and creativity required for this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to QNX's overall business strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the organization?
- How does QNX support the professional development and growth of its employees, particularly in the marketing department?
- What are the key challenges facing the embedded systems industry, and how does QNX differentiate itself from competitors?
- How does QNX approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the industry, as well as their ability to think strategically and plan for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in embedded software and product marketing.
- Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive product adoption and engagement.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
