π Core Information
πΉ Job Title: Radio Host/ Digital Content Writer - WOUR
πΉ Company: Townsquare Media
πΉ Location: Utica, NY
πΉ Job Type: On-site
πΉ Category: Radio & Broadcast
πΉ Date Posted: April 21, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Hosting a daily on-air show and engaging with the audience through various platforms.
- Creating and publishing original local content, including articles and social media posts.
- Participating in live events, promotions, and commercial production.
- Embracing a digital-first mindset and prioritizing digital content alongside terrestrial broadcasting.
- Building community relationships and becoming a part of Utica, New York.
ASSUMPTION: This role requires a strong on-air personality, excellent communication skills, and the ability to connect with a diverse audience. A passion for creating engaging content and a deep understanding of current events are crucial for success.
π Key Responsibilities
β
On-Air Hosting and Engagement
- Host a daily on-air show Monday - Friday, entertaining and informing the listener audience.
- Spend time each day preparing for the daily show.
- Conduct on-air interviews, assist in live events, and produce commercials on a daily basis.
- Engage with listeners and clients in a public setting, showcasing excellent verbal communication skills.
ASSUMPTION: The successful candidate must have exceptional hosting skills, a strong stage presence, and the ability to think quickly and make informed decisions under pressure.
β
Content Creation and Digital Presence
- Publish a minimum of 2 original local articles per day on the station website and mobile app.
- Write assigned Facebook posts and other social media content.
- Conduct live remotes and appearances, and assist in special promotions and programming activities.
ASSUMPTION: This role requires strong writing skills, creativity, and the ability to adapt content for various platforms. A solid understanding of SEO best practices is beneficial for maximizing the reach of digital content.
π― Required Qualifications
Education:
- Bachelor's degree in Journalism, Communications, or a related field is preferred.
Experience:
- History of original written digital content.
- Knowledge of basic FCC rules and regulations.
- Superior knowledge of current events and trends.
Required Skills:
- Excellent verbal and written communication skills.
- Ability to interact with management and staff at all levels, multi-task, and handle pressures and deadlines.
- Skill in operation of control board, remote broadcasting, and other related production equipment.
- Quickly become proficient in NexGen and Adobe Audition.
- Computer literacy in applicable programs.
Preferred Skills:
- Proficiency in Spanish or other languages spoken in the Utica area.
- Familiarity with local news and events in the Utica region.
ASSUMPTION: Candidates should have a proven track record of creating engaging content, strong communication skills, and the ability to thrive in a fast-paced, dynamic work environment.
π° Compensation & Benefits
Salary Range: $35,000 - $37,000 USD per year
Benefits:
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company-provided laptop
- Competitive salary + bonus program
- Company discounts
- Pet Insurance
- Time off for volunteering
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Utica area. The actual salary may vary depending on the candidate's experience and qualifications.
π Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2010
Company Description:
Townsquare is a community-focused digital media, digital marketing solutions, and radio company focused outside the Top 50 markets in the U.S. Our assets include Townsquare Interactive, a digital marketing services subscription business providing websites, search engine optimization, social platforms, and online reputation management for approximately 21,900 SMBs; Townsquare IGNITE, a proprietary digital programmatic advertising technology with an in-house demand and data management platform; and Townsquare Media, our portfolio of 322 local terrestrial radio stations in 67 cities with corresponding local news and entertainment websites and apps including legendary brands such as WYRK.com, WJON.com, and NJ101.5.com, along with a network of national music brands including XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com.
Company Specialties:
- Radio
- Online advertising
- Live events
- National advertising
- Local advertising
- Programmatic Advertising
- Digital Marketing
Company Website:
Townsquare Media
ASSUMPTION: Townsquare Media offers a dynamic work environment with a strong focus on digital innovation and community engagement. Employees enjoy a competitive benefits package and opportunities for professional growth.
π Role Analysis
Career Level: Mid-career
Reporting Structure: This role reports directly to the Station Manager and works closely with the Programming Director and Digital Content Manager.
Work Arrangement: This is an on-site role with a typical work schedule of Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for live events and remote broadcasting.
Growth Opportunities:
- Opportunities for advancement within the company, including potential roles in programming, digital content management, or on-air management.
- Exposure to various aspects of radio broadcasting and digital content creation, fostering well-rounded professionals.
- A supportive work environment that encourages learning and growth.
ASSUMPTION: This role offers a unique opportunity to gain experience in both on-air hosting and digital content creation, providing a strong foundation for a career in the broadcasting and digital media industries.
π Location & Work Environment
Office Type: Traditional office setting with a casual, high-energy work environment.
Office Location(s): 1 Manhattanville Rd, Purchase, New York 10577, US
Geographic Context:
- Utica, New York, is located in the central region of the state, approximately 50 miles west of Syracuse and 150 miles east of Buffalo.
- The area offers a mix of urban and rural environments, with a population of approximately 62,000 people.
- Utica is known for its rich history, cultural attractions, and outdoor recreation opportunities.
Work Schedule:
- The typical work schedule for this role is Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for live events and remote broadcasting.
- The work environment is casual and high-energy, with a strong emphasis on collaboration and teamwork.
ASSUMPTION: Utica offers a unique blend of urban and rural living, with a vibrant arts and culture scene, and numerous outdoor recreation opportunities. The work environment at Townsquare Media is casual and high-energy, fostering a creative and collaborative atmosphere.
πΌ Interview & Application Insights
Typical Process:
1. Initial phone or video screening to assess communication skills and cultural fit.
2. In-depth interview with the Station Manager, Programming Director, and Digital Content Manager to discuss the role, responsibilities, and qualifications.
3. On-air audition or mock show to evaluate hosting skills and chemistry with the audience.
4. Final interview with senior leadership to discuss career goals, expectations, and salary negotiations.
Key Assessment Areas:
- On-air hosting skills and stage presence
- Content creation and writing abilities
- Knowledge of current events and trends
- Ability to connect with the local community
- Adaptability and willingness to learn new tools and technologies
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for the on-air audition or mock show by researching the station's format, target audience, and recent topics of interest.
- Familiarize yourself with the company's digital platforms and content strategy.
- Practice your interviewing skills and be ready to discuss your career goals and expectations for the role.
ATS Keywords: Radio Host, Digital Content Writer, On-Air Personality, Content Creation, Social Media, FCC Regulations, Multi-tasking, Remote Broadcasting, Control Board Operation, Community Engagement, Current Events, Live Events, Commercial Production
ASSUMPTION: The interview process for this role is designed to assess the candidate's on-air hosting skills, content creation abilities, and cultural fit with the company. A strong understanding of the station's format, target audience, and digital content strategy is essential for success.
π οΈ Tools & Technologies
- NexGen
- Adobe Audition
- Social media platforms (Facebook, Twitter, Instagram, etc.)
- Content Management Systems (CMS)
- Remote broadcasting equipment
- Control board and audio processing software
ASSUMPTION: Familiarity with these tools and technologies is not required, but a willingness to learn and adapt to new platforms is essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Community-focused
- Innovative and forward-thinking
- Collaborative and supportive
- Committed to excellence
- Passionate about storytelling and engaging content
Work Style:
- Casual and high-energy work environment
- Strong emphasis on teamwork and collaboration
- Encourages creativity, initiative, and continuous learning
- Values diversity, inclusion, and work-life balance
Self-Assessment Questions:
1. How do your personal values align with the company's core values?
2. Describe a time when you had to adapt to a new tool or technology in a short period. How did you approach this challenge?
3. How do you ensure that your content resonates with a diverse audience, including those from different age groups, backgrounds, and cultural experiences?
ASSUMPTION: Townsquare Media values candidates who embody their core values, demonstrate a strong work ethic, and are committed to continuous learning and growth. A strong cultural fit with the company's values and work style is essential for success in this role.
β οΈ Potential Challenges
1. Workload Management: Balancing on-air hosting responsibilities, content creation, and digital engagement can be challenging, requiring strong time management and prioritization skills.
2. Adapting to a New Market: Familiarizing yourself with the Utica area, its culture, and local news trends may take time and effort.
3. Technological Changes: The digital landscape is constantly evolving, requiring continuous learning and adaptation to new tools and platforms.
4. On-Air Performance Pressure: The live nature of radio broadcasting can be demanding, with the need to perform consistently at a high level under pressure.
ASSUMPTION: These challenges can be mitigated by strong time management skills, a willingness to learn and adapt, and a commitment to continuous improvement. A supportive work environment and comprehensive training opportunities can also help candidates overcome these challenges.
π Similar Roles Comparison
1. Role Differences: This role combines on-air hosting and digital content creation, whereas traditional radio host roles focus primarily on on-air broadcasting, and digital content writer roles focus on creating content for digital platforms.
2. Industry Context: The broadcasting industry is evolving, with a growing emphasis on digital content and audience engagement across multiple platforms. This role reflects this shift and offers a unique opportunity to gain experience in both areas.
3. Career Path Comparison: This role offers a unique career path that combines on-air hosting and digital content creation, providing a strong foundation for a career in the broadcasting and digital media industries.
ASSUMPTION: This role offers a unique opportunity to gain experience in both on-air hosting and digital content creation, providing a strong foundation for a career in the broadcasting and digital media industries. The evolving nature of the broadcasting industry requires professionals who can adapt to new technologies and platforms, making this role an attractive option for career growth and development.
π Sample Projects
1. On-Air Segments: Prepare and deliver engaging on-air segments that showcase your hosting skills, creativity, and ability to connect with the audience.
2. Digital Content Pieces: Create original local articles, social media posts, and other digital content that demonstrates your writing skills, understanding of local trends, and ability to engage with the community.
3. Live Event Coverage: Plan and execute live event coverage, including interviews, social media updates, and on-air reports, showcasing your ability to multitask, adapt to changing circumstances, and deliver high-quality content under pressure.
ASSUMPTION: These sample projects are designed to assess the candidate's ability to perform the key responsibilities of the role and provide insights into their creativity, adaptability, and potential for success in the position.
β Key Questions to Ask During Interview
1. Role-Specific Questions:
* How does this role fit into the station's overall content strategy and digital expansion plans?
* What are the key priorities for the first 90 days in this role?
* How does the company support the growth and development of its on-air talent?
2. Team and Work Environment:
* How does the team collaborate and support each other in achieving shared goals?
* What is the company's approach to work-life balance and employee well-being?
* How does the company foster a diverse, inclusive, and supportive work environment?
3. Company Culture and Values:
* How does the company's culture influence day-to-day operations and decision-making?
* What steps does the company take to ensure its values are reflected in its hiring, training, and employee development processes?
* How does the company measure and maintain a strong company culture as it continues to grow and evolve?
ASSUMPTION: These questions are designed to provide insights into the role, team dynamics, company culture, and the work environment, helping candidates make informed decisions about their fit with the organization.
π Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link:
[Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for the on-air audition or mock show by researching the station's format, target audience, and recent topics of interest.
4. Familiarize yourself with the company's digital platforms and content strategy.
5. Practice your interviewing skills and be ready to discuss your career goals and expectations for the role.
6. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.