Rain Media: Performance Creative Strategist

Here's the based on the provided data:

📌 Core Information

Job Title: Performance Creative Strategist

Company: Organics Ocean (a Rain Media brand)

Location: Wilsonville, Oregon, United States (Remote)

Job Type: Full-time, Remote

Category: Marketing & Advertising

Date Posted: April 4, 2025

Experience Level: 5-10 years

Working Hours: 40 hours/week

🚀 Job Overview

Key aspects of this role include:

• Developing and owning the creative strategy for all paid ads on platforms like Meta, TikTok, and YouTube to drive conversions and revenue.
• Leading the ideation, development, and iteration of ad creatives that stand out in a crowded feed and grab attention within the first three seconds.
• Identifying winning creative angles based on audience psychology, industry trends, and data-driven insights.
• Adopting a test-and-learn approach to optimize ad performance, ensuring continuous improvement in CTR, CVR, and CPA.
• Collaborating with cross-functional teams, including media buyers, marketing strategists, and product teams, to align creative strategies with targeting, budget allocation, and funnel performance.

ASSUMPTION: This role requires a high level of accountability, creativity, and data-driven decision-making. The ideal candidate will thrive in a fast-paced, high-accountability environment and be comfortable working remotely.

📋 Key Responsibilities

Creative Strategy & Execution

• Develop and own the creative strategy for all paid ads on Meta, TikTok, and YouTube, ensuring they drive conversions and revenue.
• Lead the ideation, development, and iteration of ad creatives that stand out in a crowded feed and grab attention within the first three seconds.
• Identify winning creative angles based on audience psychology, industry trends, and data-driven insights.
• Adopt a test-and-learn approach to optimize ad performance, ensuring continuous improvement in CTR, CVR, and CPA.
• Work closely with media buyers to align creative strategies with targeting, budget allocation, and funnel performance.

ASSUMPTION: The ideal candidate will have a proven track record of scaling high-performing creatives in eCommerce and a strong understanding of ad psychology and hooks.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in direct-response creative strategy for paid social (Meta, TikTok, YouTube)

Required Skills:

• Proven track record of scaling high-performing creatives in eCommerce
• Strong understanding of ad psychology, hooks, and conversion-driven storytelling
• Experience directing UGC-style content, video ads, and motion graphics
• Ability to analyze data and trends to guide creative iterations
• Comfortable working in a fast-paced, high-accountability environment
• Hands-on experience with Canva, Adobe Suite, or other creative tools (you don't have to design, but you need to know what great design looks like)
• Hands-on experience incorporating AI into the creative process
• Agile and adaptable mindset - able to shift creative approaches quickly based on business priorities and performance data

Preferred Skills:

• Experience with TikTok ads
• Fluency in Spanish or another language relevant to the target audience

ASSUMPTION: The ideal candidate will have a deep understanding of the eCommerce landscape, consumer behavior, and the unique challenges and opportunities of the DTC space.

💰 Compensation & Benefits

Salary Range: $100,000 - $110,000/year (based on experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Unlimited PTO
• Flexible work schedule
• Home office stipend
• Professional development opportunities

Working Hours: 40 hours/week, with flexibility for a hybrid or part-time schedule if desired

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Direct-to-Consumer (DTC) Supplements

Company Size: Small (2-10 employees)

Founded: 2021

Company Description:

• Organics Ocean is a premium direct-to-consumer supplement brand focused on helping people live healthier lives through science-backed, clean, and effective products.
• The company is in a hockey stick growth phase, with a strong focus on innovation, testing, and optimization.
• Organics Ocean is a subsidiary of Rain Media, a holding company that invests in and builds direct-to-consumer brands.

Company Specialties:

• Direct-to-consumer marketing
• E-commerce growth
• Supplement manufacturing
• Brand building

Company Website: Organics Ocean

ASSUMPTION: Organics Ocean is a fast-paced, high-growth startup with a strong focus on innovation, data-driven decision-making, and continuous improvement.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Head of Marketing or a similar executive.

Work Arrangement: Remote, with occasional in-person meetings and team-building events.

Growth Opportunities:

• Potential to take on additional responsibilities as the company grows and expands its product offerings.
• Opportunity to work on high-impact projects and drive significant business growth.
• possibility to transition into a leadership role as the team and company scale.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, high-growth environment and be eager to take on new challenges as the company evolves.

🌍 Location & Work Environment

Office Type: Remote (with occasional in-person meetings and team-building events)

Office Location(s): Wilsonville, Oregon, United States

Geographic Context:

• Wilsonville is a suburb of Portland, Oregon, with a population of approximately 20,000 people.
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and a growing food and beverage scene.
• The Pacific Northwest region is known for its mild, rainy winters and warm, dry summers.

Work Schedule: Flexible, with a focus on results and deliverables rather than strict hours.

ASSUMPTION: The ideal candidate will be comfortable working remotely and be able to manage their time effectively in a flexible work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth phone or video interview with the marketing team
• Final interview with the CEO or another executive
• Background check and offer extension

Key Assessment Areas:

• Creativity and strategic thinking
• Data analysis and interpretation skills
• Communication and collaboration skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight your experience with direct-response creative strategy and paid social advertising.
• Provide specific examples of your work, including ad creatives, campaign results, and data-driven insights.
• Demonstrate your understanding of the DTC landscape, consumer behavior, and the unique challenges and opportunities of the eCommerce space.
• Showcase your ability to analyze data, identify trends, and make data-driven decisions.
• Explain how you approach A/B testing, optimization, and iteration in your creative process.

ATS Keywords: Direct-response creative strategy, paid social advertising, eCommerce, DTC, A/B testing, optimization, data-driven decision-making, UGC, video ads, motion graphics, ad psychology, hooks, conversion-driven storytelling

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative work, data-driven insights, and successful campaign results.

🛠️ Tools & Technologies

• Canva
• Adobe Suite (Photoshop, Premiere Pro, After Effects)
• Google Analytics
• Facebook Ads Manager
• TikTok Ads Manager
• YouTube Ads Manager
• Asana
• Slack
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: The ideal candidate will be comfortable using a variety of creative, analytical, and project management tools to streamline their workflow and collaborate effectively with team members.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We embrace new ideas and continuously push the boundaries of what's possible.
• Data-driven: We make decisions based on data and insights, not assumptions or gut feelings.
• Collaboration: We work together to achieve our goals, supporting and learning from one another.
• Accountability: We take full ownership of our responsibilities and hold ourselves accountable for results.
• Growth mindset: We embrace challenges as opportunities for growth and learning.

Work Style:

• Fast-paced: We move quickly and efficiently to capitalize on opportunities and adapt to changes.
• Data-driven: We use data to inform our decisions and measure our progress.
• Collaborative: We work together to achieve our goals, supporting and learning from one another.
• Adaptable: We embrace change and pivot when necessary to stay ahead of the competition.
• Results-focused: We prioritize outcomes and deliverables, ensuring our work drives meaningful business impact.

Self-Assessment Questions:

• How do you approach A/B testing and optimization in your creative process?
• Can you provide an example of a time when you had to pivot your strategy due to changing market conditions or data insights?
• How do you ensure that your creative work aligns with the company's brand and values?
• How do you balance innovation with consistency in your creative approach?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Organics Ocean, with a growth mindset, data-driven approach, and a collaborative work style.

⚠️ Potential Challenges

• Working remotely can be isolating, and maintaining productivity and focus may be challenging.
• The fast-paced, high-growth environment can be stressful and demanding at times.
• The role may require occasional travel for team-building events and meetings.
• The company's small size may limit resources and opportunities for career advancement compared to larger organizations.

ASSUMPTION: The ideal candidate will be comfortable working remotely, thrive in fast-paced environments, and be open to occasional travel. They should also be comfortable with the potential limitations of working in a small company.

📈 Similar Roles Comparison

• This role is unique in its focus on direct-response creative strategy for paid social advertising in the DTC space.
• Unlike traditional marketing roles, this position requires a deep understanding of ad psychology, hooks, and conversion-driven storytelling.
• The career path for this role may differ from more traditional marketing or advertising positions, with opportunities for growth and leadership as the company expands.

ASSUMPTION: The ideal candidate will understand the unique aspects of this role and be excited about the opportunity to drive significant business growth in the DTC space.

📝 Sample Projects

• Developing a successful TikTok ad campaign that drove a 30% increase in sales for an eCommerce brand.
• Optimizing Facebook ad creatives to improve CTR by 25% and reduce CPA by 15% for a DTC supplement company.
• Creating a series of engaging YouTube ads that increased brand awareness and drove a 20% increase in website traffic for a health and wellness brand.

ASSUMPTION: The ideal candidate will have a portfolio showcasing their creative work, data-driven insights, and successful campaign results relevant to the DTC space.

❓ Key Questions to Ask During Interview

• How do you approach A/B testing and optimization in your creative process?
• Can you describe a time when you had to pivot your strategy due to changing market conditions or data insights? How did you handle this situation?
• How do you ensure that your creative work aligns with the company's brand and values?
• How do you balance innovation with consistency in your creative approach?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: The ideal candidate will be able to articulate their creative process, data-driven decision-making, and project management skills clearly and confidently during the interview.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Highlight your experience with direct-response creative strategy and paid social advertising in your resume and cover letter.
• Provide specific examples of your work, including ad creatives, campaign results, and data-driven insights.
• Demonstrate your understanding of the DTC landscape, consumer behavior, and the unique challenges and opportunities of the eCommerce space.
• Showcase your ability to analyze data, identify trends, and make data-driven decisions.
• Explain how you approach A/B testing, optimization, and iteration in your creative process.
• Follow up with the hiring manager one week after your initial application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.