Rakuten Group Affiliate Advertising Planner - Ad Product Planning Department, Global Ad Division (C&M)

📌 Core Information

🔹 Job Title: Rakuten Group Affiliate Advertising Planner - Ad Product Planning Department, Global Ad Division (C&M)

🔹 Company: Rakuten

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Proposing optimal advertising plans based on client marketing challenges
• Creating creative improvements for advertisers
• Effect analysis using various tools
• Developing new advertising products based on performance-based advertising

ASSUMPTION: This role requires a balance of strategic planning, creative problem-solving, and data analysis skills. It's ideal for candidates with experience in advertising agencies or media companies looking to leverage their skills in a dynamic, data-driven environment.

📋 Key Responsibilities

✅ Propose optimal advertising plans based on client marketing challenges

✅ Create creative improvements for advertisers

✅ Conduct effect analysis using various tools

✅ Develop new advertising products based on performance-based advertising

✅ Collaborate with cross-functional teams to execute campaigns and achieve client objectives

✅ Continuously monitor and optimize campaign performance

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization. Successful candidates will be comfortable working in a fast-paced environment and adapting to changing client needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of experience in advertising, marketing, or a related field

Required Skills:

• Proven experience in advertising, with a focus on internet advertising
• Strong project management skills, with experience in promoting and driving projects from inception to completion
• Excellent analytical skills and proficiency in using data to inform decision-making
• Fluency in Japanese (Overall - 4 - Fluent) and English (TOEIC Score exceeding 800 or similar level of English ability)

Preferred Skills:

• Experience in operating affiliate programs at an advertising agency
• Knowledge of web technologies, such as HTML
• Experience in creative improvement and ad distribution efficiency improvement
• Sales or operation experience of programmatic ad such as SEO and SEM

ASSUMPTION: Successful candidates will have a strong background in advertising, with a proven track record of driving results through strategic planning and data-driven optimization. Familiarity with affiliate marketing and web technologies is a plus.

💰 Compensation & Benefits

Salary Range: Based on Rakuten's compensation structure and industry standards for mid-level advertising roles in Tokyo, the estimated salary range for this position is ¥6,000,000 - ¥8,000,000 per year.

Benefits:

• Comprehensive health insurance
• Retirement benefits
• Employee stock purchase plan
• Generous vacation and holiday policies
• Opportunities for professional development and training

Working Hours: Full-time position with standard working hours (9:00 AM - 6:00 PM, Monday - Friday), with flexibility for occasional overtime as needed

ASSUMPTION: Salary and benefits information is based on industry standards and Rakuten's compensation structure. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Rakuten is a global leader in internet services, with a strong presence in e-commerce, fintech, digital content, and communications. The company operates in a highly competitive and dynamic market, requiring employees to be adaptable and innovative.

Company Size: Rakuten has over 10,000 employees worldwide, providing ample opportunities for collaboration and growth. As a mid-sized team within the organization, the Global Ad Division offers a supportive and close-knit work environment.

Founded: Rakuten was founded in Tokyo in 1997 and has since grown into a global technology leader, operating in 30 countries and regions.

Company Description:

• Rakuten is committed to empowering individuals, communities, businesses, and society through its services
• The company fosters a culture of innovation, collaboration, and continuous learning
• Rakuten's diverse range of services provides employees with opportunities to work on various projects and gain broad industry experience

Company Specialties:

• E-commerce (Rakuten Ichiba, Rakuten Books, etc.)
• Card & Payments
• Life & Leisure support services
• Communications & Energy & Mobile
• Investment
• Sports
• Digital Contents
• Open EC
• AD & Affiliate
• Securities
• Bank
• Insurance
• Travel
• Mobile
• Mobile Network Operator
• Telecommunications
• Artificial Intelligence

Company Website: https://global.rakuten.com/corp/

ASSUMPTION: Rakuten's diverse range of services and global presence provide unique opportunities for employees to grow both personally and professionally. The company's commitment to innovation and empowerment fosters a dynamic and engaging work environment.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in advertising, marketing, or a related field, looking to take on more responsibility and drive strategic initiatives.

Reporting Structure: This role reports directly to the Manager of the Ad Product Planning Department, Global Ad Division (C&M). The team consists of 9 members, primarily in their late 20s to 30s, with diverse backgrounds in media planning, analysis, and advertising work experience.

Work Arrangement: On-site, with occasional flexibility for remote work as needed

Growth Opportunities:

• Opportunities to work on diverse projects across various industries, gaining broad advertising experience
• Potential to take on more responsibility and advance to senior roles within the Global Ad Division or other Rakuten departments
• Access to professional development and training opportunities to enhance skills and knowledge

ASSUMPTION: This role offers strong growth potential for candidates looking to expand their advertising experience and take on more responsibility. Rakuten's diverse range of services and global presence provide ample opportunities for career advancement.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Futako Tamagawa Rise Office, Tokyo, Japan

Geographic Context:

• Tokyo is a vibrant, multicultural city with a rich history and diverse cultural attractions
• The Futako Tamagawa area offers easy access to public transportation, shopping, dining, and recreational facilities
• Tokyo's dynamic business environment provides ample opportunities for networking and professional growth

Work Schedule: Standard working hours (9:00 AM - 6:00 PM, Monday - Friday), with flexibility for occasional overtime as needed

ASSUMPTION: Rakuten's modern office space and central location in Tokyo provide a comfortable and convenient work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with hiring managers and team members
• Final decision and offer

Key Assessment Areas:

• Advertising knowledge and experience
• Project management skills
• Analytical and problem-solving abilities
• Language skills (Japanese and English)

Application Tips:

• Highlight relevant advertising experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Rakuten's company culture
• Prepare for interview questions focused on your advertising experience, project management skills, and problem-solving abilities

ATS Keywords: Advertising, Internet Advertising, Project Management, Data Analysis, Japanese, English, Affiliate Marketing, Web Technologies, Creative Improvement, Programmatic Ad

ASSUMPTION: Rakuten's recruitment process is designed to assess candidates' advertising knowledge, skills, and cultural fit. Successful candidates will demonstrate a strong understanding of the role and a passion for driving results through strategic planning and data-driven optimization.

🛠️ Tools & Technologies

• Advertising platforms (e.g., Google Ads, Facebook Ads, etc.)
• Data analysis tools (e.g., Google Analytics, Excel, etc.)
• Project management software (e.g., Asana, Trello, etc.)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)

ASSUMPTION: Successful candidates will be proficient in using advertising platforms, data analysis tools, and project management software. Familiarity with Rakuten's specific tools and technologies will be an asset but is not required.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Collaboration
• Continuous Learning

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic, data-driven environment?
• Are you comfortable working collaboratively and adapting to changing client needs?
• Do you have a strong desire to learn and grow professionally?

ASSUMPTION: Rakuten values employees who are empowered, innovative, collaborative, and committed to continuous learning. Successful candidates will demonstrate a strong fit with these values and be comfortable working in a dynamic, data-driven environment.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously, requiring strong organizational skills and time management
• Adapting to changing client needs and market trends, requiring flexibility and continuous learning
• Working in a fast-paced environment, requiring strong problem-solving skills and the ability to make data-driven decisions quickly
• Collaborating with cross-functional teams, requiring strong communication and teamwork skills

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to work effectively in a fast-paced, collaborative environment. Successful candidates will be comfortable taking on these challenges and driving results through strategic planning and data-driven optimization.

📈 Similar Roles Comparison

• Unlike traditional advertising agencies, Rakuten offers a unique opportunity to leverage the company's vast ecosystem of services and data to drive results for clients
• Rakuten's global presence provides opportunities to work on diverse projects and gain broad advertising experience
• Career paths within Rakuten may differ from those in traditional advertising agencies, offering unique growth and development opportunities

ASSUMPTION: Rakuten's unique business model and global presence provide distinct advantages and opportunities for employees, setting it apart from traditional advertising agencies. Successful candidates will be excited about the prospect of working in a dynamic, data-driven environment and leveraging Rakuten's unique resources to drive results for clients.

📝 Sample Projects

• Developing a comprehensive advertising strategy for a new client, leveraging Rakuten's unique ecosystem of services and data
• Optimizing an existing client campaign's performance through creative improvement and data-driven optimization
• Launching a new affiliate marketing program for a client, requiring strong project management skills and collaboration with cross-functional teams

ASSUMPTION: These sample projects illustrate the diverse range of opportunities available to successful candidates, requiring strong advertising knowledge, project management skills, and data-driven optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall advertising strategy for Rakuten's clients?
• What opportunities are there for professional development and growth within the Global Ad Division and Rakuten as a whole?
• How does Rakuten's unique ecosystem of services and data provide an advantage in driving results for clients?
• What is the team structure and dynamic within the Ad Product Planning Department, and how does this role contribute to its success?
• How does Rakuten support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and Rakuten's unique business model. Successful candidates will ask thoughtful, insightful questions that demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://rakuten.wd1.myworkdayjobs.com/RakutenInc/job/Tokyo-Japan/Rakuten-Group-Affiliate-Advertising-Planner---Ad-Product-Planning-Department--Global-Ad-Division--C-M-_1026444
• Tailor your resume and cover letter to highlight your relevant advertising experience and skills
• Prepare for interview questions focused on your advertising knowledge, project management skills, and problem-solving abilities
• Research Rakuten's unique business model and be ready to discuss how your skills and experience make you a strong fit for the role
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.