Rare Disease Marketing Lead

📌 Core Information

🔹 Job Title: Rare Disease Marketing Lead

🔹 Company: Chiesi Group

🔹 Location: Remote role based in the UK

🔹 Job Type: Full-time

🔹 Category: Pharmaceuticals

🔹 Date Posted: 2025-04-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (UK-based)

🚀 Job Overview

Key aspects of this role include:

• Leading marketing efforts for rare disease products in the UK
• Collaborating cross-functionally to ensure marketing plans align with sales objectives
• Delivering value to customers and the NHS through innovative marketing strategies
• Developing and implementing strong marketing/brand plans for rare disease products

ASSUMPTION: This role requires a deep understanding of the UK healthcare system and rare disease landscape to effectively drive marketing strategies.

📋 Key Responsibilities

✅ Develop and maintain strong business intelligence on the market, competitors, and customers to support strategic planning and business forecasting.

✅ Establish, track, and report on strategic plans, ensuring regular and timely progress updates to the Head of Rare Diseases and other members of the Leadership team.

✅ Develop short-, medium-, and long-term marketing plans, working closely with the operations team to ensure effective execution.

✅ Understand corporate strategic brand plans, leverage concepts, and turn them into campaigns/strategies for the UK market.

✅ Track product life cycles through key stages (introduction, growth, maturity, and sales decline).

✅ Establish strong supplier partnerships, ensuring commercial benefit for the organisation, and implement KPIs for suppliers to manage performance delivery.

✅ Provide business partnering/marketing support for areas of the field force to understand their needs and deliver 'fit for purpose' marketing tools, training, and other initiatives.

✅ Develop strong customer, market, and therapy area knowledge, establishing self as an expert.

✅ Establish strong Key Opinion Leaders (KOL) relationships/partnerships to support both Corporate and UK plans.

✅ Provide support to the Rare Disease business by anticipating thinking of HTAs such as NICE for launch of new products and life cycle management of existing brands.

✅ Create cohesive working relationships with the Rare Disease leadership team to ensure harmonisation of strategies and effective execution of marketing plans.

✅ Develop and maintain a KOL knowledge database.

✅ Control the market spend/budget, tracking spends and measuring return on investment.

✅ Establish internal forums to support both strategic and operational planning.

✅ Lead and set up meetings with key contacts, ensuring attendance of key UK and/or Corporate Senior Managers.

✅ Ensure events calendar is well-planned to raise the profile and/or awareness of Chiesi GRD and/or its products and therapy areas.

✅ Identify and/or support analysis of existing and new market opportunities for the UK Affiliate.

✅ Inspire, lead, and develop a strong Brand Management and KOL Development team, planning resources and regularly evaluating to ensure optimum delivery.

✅ Establish and maintain a strong network of key influencers within the NHS and Pharmaceutical industry.

✅ Develop a strong internal network both locally and at a corporate level.

✅ Able to critique work and/or proposals and foresee challenges in order to put in place plans to mitigate any risks.

✅ Ensure strict compliance of all marketing activity/material to both company standards (SOPs) and the ABPI Code of Practice.

✅ Comply with the Company Code of Ethics.

✅ Marketing expert on the ABPI Code, SOPs, and Code of Ethics.

✅ Respond and deliver to ad hoc work requests from the Leadership team.

ASSUMPTION: This role requires a high level of adaptability and flexibility to manage multiple projects and priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A relevant postgraduate qualification would be an asset.

Experience: Proven track record of working with rare or specialised medicines within the pharmaceutical industry, with at least 5-10 years of experience in marketing or a related role.

Required Skills:

• Proven experience in developing and implementing marketing/brand plans for rare or specialised medicines
• Strong communication skills, both written and verbal
• Ability to work effectively cross-functionally and collaborate with various stakeholders
• Excellent project management skills
• Strong analytical and strategic thinking skills
• Familiarity with the ABPI Code of Practice and relevant regulations
• Proficient in Microsoft Office Suite and other relevant marketing tools

Preferred Skills:

• Experience working with the NHS or other healthcare systems
• Fluency in additional languages, particularly those spoken in the UK
• Knowledge of the UK rare disease landscape and market trends

ASSUMPTION: Candidates with experience in the pharmaceutical industry and a strong understanding of rare diseases will be best suited to this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (based on industry standards for a senior marketing role in the UK pharmaceutical industry)

Benefits:

• Pension
• Private Medical and Dental cover
• 25 days leave
• Competitive salary
• Annual bonus scheme

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the UK pharmaceutical industry. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Chiesi Group operates in the pharmaceutical manufacturing industry, with a focus on rare diseases, respiratory conditions, and organ transplantation.

Company Size: Chiesi Group is a mid-sized company with approximately 6,000 employees worldwide, providing a supportive and collaborative work environment.

Founded: Chiesi Group was founded in 1935 in Parma, Italy, and has since grown into an international research-focused pharmaceutical and healthcare group.

Company Description:

• Chiesi Group is a family-owned, research-focused pharmaceutical and healthcare group with over 85 years of experience
• The company operates in 30 countries with more than 6,000 employees, focusing on three therapeutic areas: AIR (respiratory), RARE (rare and ultra-rare diseases), and CAR (special care)
• Chiesi Group is committed to high social and environmental standards, having been awarded B Corp Certification

Company Specialties:

• Pharmaceuticals
• Rare diseases
• Respiratory conditions
• Organ transplantation

Company Website: Chiesi Group

ASSUMPTION: Chiesi Group's focus on rare diseases and commitment to high social and environmental standards make it an attractive employer for candidates seeking a meaningful and impactful role.

📊 Role Analysis

Career Level: Senior Marketing Manager

Reporting Structure: The Rare Disease Marketing Lead reports directly to the Head of Rare Diseases and works closely with the Leadership team to ensure consistent and effective marketing strategies.

Work Arrangement: This role is based remotely in the UK, with flexibility for on-site work as needed.

Growth Opportunities:

• Progression to a more senior marketing role within the Rare Disease team or the broader Chiesi Group
• Expanding responsibilities and leadership opportunities as the Rare Disease portfolio grows
• Gaining experience in a global pharmaceutical company with a strong focus on rare diseases

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organisation.

🌍 Location & Work Environment

Office Type: Remote-first, with occasional on-site work at the UK office or other Chiesi Group locations

Office Location(s): The UK office is based in Cheshire, with additional offices in Italy and other countries worldwide

Geographic Context:

• The UK is a major market for Chiesi Group's rare disease portfolio, with a well-established healthcare system and significant opportunities for growth
• The UK has a strong focus on rare disease research and treatment, providing a supportive environment for innovative marketing strategies
• The UK office is centrally located, with easy access to major transportation links and nearby amenities

Work Schedule: Full-time, with flexibility for remote work and occasional on-site meetings or events

ASSUMPTION: The remote-first work arrangement offers a high degree of flexibility and work-life balance, while occasional on-site work provides opportunities for collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Rare Disease Leadership team
• Final interview with the Head of Rare Diseases or another senior leader
• Background check and offer

Key Assessment Areas:

• Marketing and brand management skills
• Industry knowledge and understanding of rare diseases
• Strategic thinking and problem-solving abilities
• Communication and interpersonal skills
• Adaptability and flexibility in a dynamic work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the UK rare disease landscape and Chiesi Group's focus on rare diseases
• Prepare for behavioral and situational interview questions that assess your marketing and leadership skills
• Research Chiesi Group's mission, values, and company culture to show your alignment with the organisation

ATS Keywords: Rare Disease, Marketing Lead, Pharmaceutical Industry, UK, ABPI Code, Brand Management, KOL Development, Strategic Planning, Cross-Functional Collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's marketing and leadership skills, as well as their cultural fit with Chiesi Group.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Veeva)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The required tools and technologies for this role may vary depending on the specific marketing strategies and campaigns being implemented.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Trust
• Innovation
• Responsibility
• Collaboration

Work Style:

• Dynamic and adaptable
• Results-driven and focused on delivering value to customers and the NHS
• Collaborative and team-oriented
• Proactive and solutions-oriented
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you have a strong understanding of the UK rare disease landscape and market trends?
• Are you comfortable working in a dynamic and adaptable environment, with a focus on delivering results?
• Do you thrive in a collaborative and team-oriented work environment?
• Are you committed to continuous learning and professional development?
• Do you share Chiesi Group's values and commitment to high social and environmental standards?

ASSUMPTION: Candidates who align with Chiesi Group's values and work style will be best suited to this role and the organisation's culture.

⚠️ Potential Challenges

• The UK rare disease landscape is complex and dynamic, requiring a strong understanding of market trends and customer needs
• The role may involve managing multiple projects and priorities, requiring strong organisational skills and adaptability
• Occasional on-site work may be required, which could present challenges for candidates who prefer fully remote work
• The role may involve working with sensitive patient data, requiring strict adherence to data protection regulations and ethical guidelines

ASSUMPTION: These challenges can be mitigated through strong communication, collaboration, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• Rare Disease Marketing Manager - This role focuses specifically on rare diseases, while a Rare Disease Marketing Manager role may have a broader focus on various therapeutic areas
• Rare Disease Brand Manager - This role has a more narrow focus on brand management, while the Rare Disease Marketing Lead role encompasses a broader range of marketing responsibilities
• Senior Marketing Manager (Rare Diseases) - This role may have a more senior-level focus, with additional leadership and strategic responsibilities

ASSUMPTION: Each role within the rare disease marketing spectrum has its unique focus and requirements, and candidates should consider their career goals and preferences when comparing roles.

📝 Sample Projects

• Developing and implementing a marketing strategy for a newly launched rare disease product in the UK
• Expanding market share for an existing rare disease product through innovative marketing campaigns and customer engagement initiatives
• Managing a product lifecycle for a mature rare disease product, ensuring continued market relevance and customer satisfaction

ASSUMPTION: These sample projects demonstrate the range of marketing responsibilities and strategic focus required for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 3-6 months?
• How does this role collaborate with other teams within Chiesi Group, both locally and globally?
• What opportunities are there for professional development and growth within the Rare Disease team or the broader Chiesi Group?
• How does Chiesi Group support work-life balance for its employees, particularly those working remotely?
• What are the key challenges facing the Rare Disease portfolio in the UK market, and how can this role address them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the organisation's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your marketing and leadership skills
• Research Chiesi Group's mission, values, and company culture to show your alignment with the organisation
• Follow up with the HR team one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.