📌 Core Information
🔹 Job Title: Rare Marketing Manager
🔹 Company: Campari Group
🔹 Location: Seoul, South Korea
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and commercialization of Campari Group's Rare portfolio in Korea
- Focus on D2C channels and luxury brand credentials in core markets and key cities
- Execution of Rare brand PR and consumer communication activities
- CRM solutions to build and manage a database of high-net-worth individuals (HNWI)
- Collaboration with internal teams and external stakeholders, including HNWI groups and key customers
ASSUMPTION: This role requires a high level of strategic thinking, commercial acumen, and strong relationships within the luxury market to drive the growth of Campari Group's Rare portfolio in Korea.
📋 Key Responsibilities
✅ Set annual plans and KPIs for the Rare portfolio business in Korea
✅ Coordinate elevated focus on D2C channels with a global approach across Private Sales
✅ Concentrate focus on luxury in core markets and key cities to establish luxury brand credentials
✅ Execute Rare brand PR and consumer communication activities
✅ Implement CRM solutions at the local level to build, manage, and communicate with HNWI clients' database
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, strategic planning, and execution skills to achieve the desired results.
🎯 Required Qualifications
Education: University graduate of business management, marketing, or equivalent
Experience: Proven track record in high-end luxury with strong years of relevant experience
Required Skills:
- Strong commercial and financial acumen
- A good network and understanding/affinity with the luxury market
- Energetic, confident, self-motivated, and ability to handle multiple/diverse tasks
- Good presentation, communication, and negotiation skills
- High competency in spoken and written English
Preferred Skills:
- A personal black book for some of the key strategic cities
ASSUMPTION: Given the nature of the role, candidates with a strong background in luxury marketing and a proven track record in driving growth and commercial success are highly sought after.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role with 5-10 years of experience in the luxury market in South Korea, the estimated salary range is ₩80,000,000 - ₩120,000,000 per year. This range is inclusive of base salary and annual bonus.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1860
Company Description:
- Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands
- Headquartered in Milan, Italy, with a global distribution reach in over 190 nations around the world
- Listed on the Italian Stock Exchange since 2001
Company Specialties:
- Aperitifs (Aperol, Campari)
- Agave spirits (Espolón tequila)
- Whiskeys and Rum (Wild Turkey, Appleton Estate)
- Cognac and Champagne (Courvoisier, Grand Marnier)
Company Website: www.camparigroup.com
ASSUMPTION: Campari Group's extensive portfolio and global presence offer ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: Reports directly to the Managing Director (MD) or Chief Commercial Officer (CCO)
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential career progression to senior management roles within the company
- Opportunities to work on high-profile projects and collaborate with international teams
- Access to professional development and training opportunities
ASSUMPTION: This role offers a unique opportunity to drive the growth of Campari Group's Rare portfolio in Korea and make a significant impact on the company's success in the region.
🌍 Location & Work Environment
Office Type: Modern, international office environment
Office Location(s): Seoul, South Korea
Geographic Context:
- Seoul is a major global city with a vibrant business environment and a strong luxury market
- The office is located in a central business district, offering easy access to public transportation and amenities
- Seoul offers a high quality of life, with a rich cultural scene, diverse dining options, and numerous recreational activities
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The office environment is dynamic, international, and collaborative, fostering a culture of innovation and excellence.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and/or other team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and commercial acumen
- Luxury market knowledge and experience
- Communication and presentation skills
- Cultural fit and alignment with Campari Group's values
Application Tips:
- Highlight your relevant experience in luxury marketing and commercial success stories
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to drive results
ATS Keywords: Luxury Marketing, Rare Portfolio, Commercialization, D2C, HNWI, CRM, PR, Consumer Communication, Strategic Planning, KPI Setting
ASSUMPTION: The interview process is designed to assess your strategic thinking, commercial acumen, and cultural fit, as well as your ability to drive the growth of Campari Group's Rare portfolio in Korea.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Passion for our brands
- Entrepreneurial spirit
- Integrity and respect
- Collaboration and teamwork
- Accountability and results-driven
Work Style:
- Dynamic and international work environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you have a strong passion for luxury brands and a deep understanding of the luxury market?
- Are you comfortable working in a dynamic, international environment and collaborating with diverse teams?
- Do you have a proven track record of driving commercial success and achieving results in a high-pressure environment?
ASSUMPTION: Campari Group values candidates who are passionate about their brands, entrepreneurial, and results-driven, with a strong cultural fit and alignment with the company's values.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Building and maintaining strong relationships with high-net-worth individuals (HNWI) and key customers
- Adapting to a new market and cultural context
- Balancing the need for strategic planning with the requirement for quick decision-making and execution
ASSUMPTION: These challenges can be overcome by candidates with strong leadership, strategic planning, and execution skills, as well as a deep understanding of the luxury market and cultural context.
📈 Similar Roles Comparison
- This role is unique in its focus on the Rare portfolio and luxury market within Campari Group
- Similar roles in other companies may have a broader focus on the entire portfolio or a different market segment
- Career progression in this role may lead to senior management positions within Campari Group or related industries
ASSUMPTION: This role offers a unique opportunity to drive the growth of Campari Group's Rare portfolio in Korea and make a significant impact on the company's success in the region.
📝 Sample Projects
- Developing and executing a strategic plan for the Rare portfolio in Korea, including KPIs and milestones
- Building and managing a CRM database of high-net-worth individuals (HNWI) in key markets and cities
- Executing high-profile Rare brand PR and consumer communication campaigns
ASSUMPTION: These projects are representative of the types of initiatives the Rare Marketing Manager will be responsible for driving and executing to achieve the desired results.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader organizational structure and strategic goals of Campari Group?
- What are the key challenges and opportunities facing the Rare portfolio in the Korean market?
- How does Campari Group support the professional growth and development of its employees?
- What is the company's approach to work-life balance and flexibility?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your long-term career growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to drive results
- Research Campari Group and the luxury market in Korea to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
