Recruitment and Marketing Manager

📌 Core Information

🔹 Job Title: Recruitment and Marketing Manager

🔹 Company: Study Group

🔹 Location: Dublin, Ireland

🔹 Job Type: Full-time, Permanent (hybrid role, 50% remote)

🔹 Category: Education, Marketing, Recruitment

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing a global recruitment and marketing strategy for Ireland
• Collaborating with UCD and partners to meet enrolment and revenue targets
• Executing recruitment plans and tracking progress
• Maintaining strong relationships with partner university recruitment teams
• Supporting agent recruitment efforts and monitoring agent performance
• Creating marketing materials and showcasing Ireland as a study destination
• Providing training and support for recruitment teams and agents
• Contributing to business development and product development processes

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience working with education agents and universities.

📋 Key Responsibilities

✅ Developing and implementing a global recruitment and marketing strategy for Ireland

✅ Collaborating with internal and external stakeholders to achieve enrolment and revenue targets

✅ Providing regular insights and reports on recruitment strategy effectiveness

✅ Maintaining strong relationships with partner university recruitment teams

✅ Ensuring timely execution and tracking of the annual student recruitment plan

✅ Supporting the expansion of Study Group's agent footprint in Ireland

✅ Working closely with marketing and communications teams to create appealing materials

✅ Using data and feedback to continuously improve recruitment efforts and partner relationships

✅ Providing ongoing training and support for recruitment teams and agents

✅ Monitoring and evaluating agent performance in conjunction with in-country sales leaders

✅ Supporting business development colleagues to develop new partnerships within Ireland

✅ Supporting the product development process as the subject matter expert for Student Acquisition

✅ Controlling the budget, including scholarship allocations

ASSUMPTION: This role involves a high level of collaboration, stakeholder management, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Education, or a related field

Experience: Proven experience working with education agents recruiting to programs delivered in Ireland

Required Skills:

• Excellent communication and presentation skills
• Strong organizational skills and ability to meet deadlines and targets
• Proficient with CRM and data analysis tools like Sales Force, Power BI, etc.
• Knowledge of international education systems
• Experience with Salesforce.com or other Customer Relationship Management (CRM) tools

Preferred Skills:

• B2B or Channel Sales experience
• Comfortable in high-pressure environments
• Ability to work independently and as part of a team

ASSUMPTION: Candidates with experience in international education recruitment and marketing are strongly preferred.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per annum (based on experience and qualifications)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Hybrid work arrangement (50% remote)

Working Hours: Full-time, 40 hours per week, with flexible working hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Ireland.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education, Career Education, and International Student Recruitment

Company Size: 1,001-5,000 employees (global), small team in Ireland

Founded: 1994 (global), Study Group's Irish operations began in 2016

Company Description:

• Study Group is a global leader in preparing students for international academic success and rewarding careers through life-changing learning.
• They provide education through International Study Centres (ISCs) in collaboration with leading universities.
• Study Group believes in multicultural learning environments and helps international students adjust to life at partnering universities.

Company Specialties:

• Higher Education
• Career Education
• International Student Recruitment
• International Education

Company Website: https://www.studygroup.com/

ASSUMPTION: Study Group is committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor.

📊 Role Analysis

Career Level: Mid-level to senior management role, reporting directly to the Regional Director

Reporting Structure: This role does not have direct reports but will collaborate with various internal teams and external partners

Work Arrangement: Hybrid role, with 50% remote work and 50% on-site work at the Dublin office

Growth Opportunities:

• Progression to senior management or regional leadership roles
• Expanding the Irish operations and growing the team
• Developing new partnerships and programs within Ireland

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Study Group continues to expand its Irish operations.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Dublin

Office Location(s): Britannia House, 21 Station Street, Brighton, BN1 4DE, GB (global headquarters), with a local office in Dublin

Geographic Context:

• Dublin is the capital and largest city in Ireland, with a vibrant culture and strong international connections
• The Dublin office is located in the city center, with easy access to public transportation
• Ireland is an English-speaking country with a strong education system and a welcoming culture for international students

Work Schedule: Full-time, 40 hours per week, with flexible working hours and remote work options

ASSUMPTION: The Dublin office provides a collaborative and inclusive work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• First-round interview with the Regional Director
• Second-round interview with key stakeholders (e.g., university partners, marketing team)
• Final interview with the Global Head of Recruitment and Marketing
• Reference checks and background verification

Key Assessment Areas:

• Recruitment and marketing strategy development
• Stakeholder management and communication skills
• Data analysis and reporting
• Cultural fit and alignment with Study Group's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in international education recruitment and marketing
• Demonstrate your understanding of the Irish higher education landscape and Study Group's operations
• Prepare examples of successful recruitment campaigns and strategies you've implemented in the past
• Be ready to discuss your approach to stakeholder management and data-driven decision making

ATS Keywords: Education Agent, International Recruitment, Marketing Strategy, CRM, Data Analysis, University Partnerships, Student Acquisition, Agent Management, Business Development, Product Development

ASSUMPTION: Study Group uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Salesforce.com (CRM)
• Power BI (data analysis)
• Microsoft Office Suite (word processing, presentations, spreadsheets)
• Google Workspace (collaboration tools)

ASSUMPTION: Proficiency in CRM and data analysis tools is essential for this role, as is experience with Microsoft Office Suite and Google Workspace.

👔 Cultural Fit Considerations

Company Values:

• Student-centric
• Inclusive
• Collaborative
• Innovative
• Accountable

Work Style:

• Results-driven
• Data-informed
• Adaptable
• Collaborative
• Student-focused

Self-Assessment Questions:

• How do you demonstrate Study Group's commitment to being student-centric in your daily work?
• Can you provide an example of a time when you successfully collaborated with diverse stakeholders to achieve a common goal?
• How do you approach continuous learning and professional development in your current role?

ASSUMPTION: Study Group values candidates who align with their mission, vision, and values, and who can thrive in a collaborative and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders with competing priorities and expectations
• Balancing the demands of recruitment, marketing, and business development responsibilities
• Adapting to a hybrid work environment and maintaining productivity and engagement
• Navigating the complexities of the Irish higher education landscape and international student recruitment market

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a proactive and adaptable approach.

📈 Similar Roles Comparison

• Unlike other recruitment and marketing roles, this position focuses specifically on the Irish higher education market and international student recruitment
• This role requires a deep understanding of the Irish education system and the ability to build strong relationships with university partners
• Career progression in this role could lead to senior management or regional leadership positions within Study Group's global operations

ASSUMPTION: This role is unique within Study Group's global organization, requiring specific knowledge of the Irish higher education landscape and international student recruitment market.

📝 Sample Projects

• Developing a targeted marketing campaign to attract international students to a new pathway program in Ireland
• Analyzing agent performance data to identify trends and optimize recruitment strategies
• Collaborating with university partners to create co-branded marketing materials and events

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Recruitment and Marketing Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into Study Group's global strategy for international student recruitment and marketing?
• What are the key priorities for this role in the first 90 days?
• How does Study Group support the professional development and growth of its employees?
• What are the most significant challenges facing the Irish higher education market, and how can this role address them?
• How does Study Group measure the success of its recruitment and marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?

ASSUMPTION: These interview questions are designed to help you better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in international education recruitment and marketing
• Prepare for interviews by researching Study Group, the Irish higher education landscape, and international student recruitment trends
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.