Recruitment Marketing Consultant (Contract)

📌 Core Information

🔹 Job Title: Recruitment Marketing Consultant (Contract)

🔹 Company: Sleep Number

🔹 Location: Minneapolis, Minnesota, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing recruitment marketing strategies to enhance employer brand and candidate engagement.
• Managing campaigns and measuring marketing spend to maximize ROI.
• Collaborating with various teams to support recruiting goals.
• Creating compelling content for different platforms to promote Sleep Number's unique selling points.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of digital marketing and recruitment trends.

📋 Key Responsibilities

✅ Develop and implement comprehensive recruitment marketing strategies to enhance the employer brand and ensure a seamless candidate experience, resulting in attracting and engaging qualified candidates.

✅ Utilize various channels such as social media, programmatic job advertising, employer branding, and other resources to reach target audiences and consistently grow Sleep Number’s candidate CRM.

✅ Partner with the Sr Director, Talent Acquisition and the TA leadership team over the TA technology roadmap to advance the candidate attraction and conversion processes.

✅ Identify new and emerging online platforms where top talent seek career opportunities; advance and optimize the recruitment marketing toolkit as appropriate.

✅ Work closely with the recruitment team to understand hiring needs and create tailored marketing campaigns for specific roles.

✅ Manage the routines around consistent testing of the candidate journey including the career site, chatbot, job boards, XML feeds, UTM codes, Workday integrations, and application process.

✅ Develop compelling and targeted content for different platforms, including candidate campaigns, social, blogs, and the career site.

✅ Craft messaging that highlights the company's unique selling points and promotes a positive candidate experience. Collaborate with internal teams to ensure the company's values, culture, and mission are effectively communicated to potential candidates.

✅ Provide support in creating engaging job postings, recruitment collateral, and other promotional materials.

✅ Establish and evaluate metrics and performance benchmarks for talent branding/engagement, and source effectiveness to analyze the performance of recruitment marketing campaigns, programmatic advertising, career site engagement, chatbot and other KPIs and key data points.

✅ Report out a monthly comprehensive recap of the Recruitment Marketing function and use data to make informed decisions while continuously optimizing strategies for better results.

✅ Lead the internal creation of macro workforce trends from a variety of resources including DOL, BLS, and other talent summaries and accredited resources.

✅ Manage the overall Recruitment Marketing budget to ensure we deliver the appropriate spend and minimizing cost-per-hire.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree, preferably in communications, public relations, marketing, or social media.

Experience: 6+ years of successful experience in recruitment marketing, building communication and/or branding strategies across multiple channels, with strong focus on digital and social media.

Required Skills:

• Creative copywriting skills to best attract and engage visitors
• Web Design/Development knowledge preferred
• Experience executing retargeting and prospecting strategies
• Experience using a CRM tool to build and foster talent communities
• Solid knowledge and proven experience with recruitment focused on content and campaigns
• Project Management skills or the ability to multi-task

Preferred Skills:

• Experience with recruitment marketing tools and platforms
• Familiarity with the Minneapolis job market

ASSUMPTION: Candidates should have a strong understanding of the recruitment marketing landscape and a proven track record of success in a similar role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a Recruitment Marketing Consultant with 5-10 years of experience in the Minneapolis area)

Benefits:

• Medical Benefits
• Pharmacy Benefits
• Dental Insurance
• Life Insurance
• Disability Insurance
• 401(k) Plan
• Paid Time Off

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sleep Number is a retail company specializing in sleep wellness technology, with a focus on improving the health and wellbeing of society through higher quality sleep.

Company Size: Sleep Number has 1,001-5,000 employees, making it a mid-sized company. This size allows for a well-established infrastructure while still offering opportunities for growth and innovation.

Founded: 1987, with over 35 years in the industry, Sleep Number has improved over 14 million lives with its Sleep Number bed.

Company Description:

• Sleep Number team members are part of a passionate, purpose-driven culture that supports improving the health and wellbeing of society through higher quality sleep.
• The company offers a wide range of products, including beds, mattresses, adjustable beds, bedding, pillows, and sleep technology.
• Sleep Number is committed to providing a positive work environment that supports the wellbeing of its team members.

Company Specialties:

• Beds
• Mattresses
• Adjustable Beds
• Bedding
• Pillows
• Sleep Technology
• and health and wellness

Company Website: careers.sleepnumber.com

ASSUMPTION: Sleep Number's focus on sleep wellness technology and improving the health and wellbeing of society sets it apart in the retail industry.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in recruitment marketing.

Reporting Structure: The Recruitment Marketing Consultant will report directly to the Sr Director, Talent Acquisition and work closely with the TA leadership team.

Work Arrangement: This is an on-site role, with the primary work location being Sleep Number's headquarters in Minneapolis, Minnesota.

Growth Opportunities:

• Potential to grow into a full-time or permanent position, depending on performance and business needs.
• Opportunities to work on high-impact projects and campaigns that can significantly impact the company's recruitment efforts.
• Chance to collaborate with various teams, expanding knowledge and skillset.

ASSUMPTION: This role offers a unique opportunity to make a significant impact on Sleep Number's recruitment marketing efforts and grow both personally and professionally.

🌍 Location & Work Environment

Office Type: Sleep Number's headquarters is a modern, collaborative workspace designed to support a productive and engaging work environment.

Office Location(s): 1001 Third Avenue South, Minneapolis, Minnesota 55404, US

Geographic Context:

• Minneapolis is a vibrant, midwestern city with a diverse population and a strong job market.
• The city offers a variety of cultural attractions, recreational opportunities, and a high quality of life.
• Minneapolis has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The work schedule for this role is Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The Minneapolis location offers a dynamic work environment with access to a wide range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Recruitment Marketing Manager
• On-site or virtual interview with the Sr Director, Talent Acquisition and other key stakeholders
• Background check and reference check
• Job offer

Key Assessment Areas:

• Recruitment marketing strategy and campaign development
• Data analysis and reporting
• Communication and collaboration skills
• Cultural fit and alignment with Sleep Number's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Sleep Number's unique selling points and how you can contribute to enhancing the employer brand.
• Showcase your creativity and strategic thinking through your application materials.

ATS Keywords: Recruitment Marketing, Employer Branding, Candidate Engagement, Digital Marketing, Social Media, Content Creation, Analytics, Project Management, CRM Tools, Copywriting, Job Advertising, Campaign Management, Budget Management, Data Analysis, Communication, Collaboration, Recruitment Marketing Consultant

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and cultural fit with Sleep Number.

🛠️ Tools & Technologies

• CRM tools (e.g., Workday, SmashFly, etc.)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter, etc.)
• Programmatic job advertising platforms (e.g., Indeed, Glassdoor, etc.)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, etc.)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau, etc.)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and Sleep Number's current technology stack.

👔 Cultural Fit Considerations

Company Values:

• Passionate about improving the health and wellbeing of society through higher quality sleep
• Committed to providing a positive work environment that supports the wellbeing of team members
• Focused on continuous learning and growth

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with Sleep Number's mission to improve the health and wellbeing of society through higher quality sleep?
• How do you approach creating compelling content that highlights a company's unique selling points and promotes a positive candidate experience?
• How do you stay organized and manage multiple projects and deadlines in a fast-paced, dynamic work environment?

ASSUMPTION: Candidates who are passionate about Sleep Number's mission, have strong communication and collaboration skills, and are adaptable and responsive to change will be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced work environment
• Keeping up with the latest trends and best practices in recruitment marketing and digital marketing
• Collaborating effectively with various teams, including recruitment, marketing, and communications
• Working with a limited budget and maximizing ROI for recruitment marketing spend

ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Recruitment Marketing Specialist - This role focuses more on tactical execution and less on strategic planning and campaign development.
• Employer Brand Manager - This role is more focused on internal communications and employee engagement, while the Recruitment Marketing Consultant role is focused on external communications and candidate attraction.
• Recruitment Marketing Manager - This role is typically at a higher level and involves more strategic planning and leadership, while the Recruitment Marketing Consultant role is more focused on tactical execution and campaign management.

ASSUMPTION: The Recruitment Marketing Consultant role is unique in its focus on both strategic planning and tactical execution, requiring a strong balance of both skills.

📝 Sample Projects

• Developing and executing a targeted social media campaign to attract candidates for a specific role or department
• Creating a comprehensive employer branding strategy to enhance Sleep Number's reputation as an employer of choice
• Analyzing and optimizing the candidate journey to improve conversion rates and reduce time-to-hire

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic and tactical nature of the Recruitment Marketing Consultant role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall talent acquisition strategy for Sleep Number?
• What are the biggest challenges facing the recruitment marketing function at Sleep Number, and how can this role help address them?
• How does Sleep Number support the professional development and growth of its team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Sleep Number measure the success of its recruitment marketing efforts, and how can this role contribute to improving those metrics?

ASSUMPTION: Asking these questions will help you better understand the role, the company's priorities, and how you can make a significant impact in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Sleep Number's unique selling points and how you can contribute to enhancing the employer brand.
• Prepare examples of your past recruitment marketing campaigns, including metrics and results, to showcase your strategic thinking and creativity.
• Follow up with the Recruitment Marketing Manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.