📌 Core Information
🔹 Job Title: Recruitment Marketing Manager
🔹 Company: Uline
🔹 Location: Pleasant Prairie, WI (Corporate Headquarters)
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Guiding and developing a team to manage recruitment marketing campaigns across multiple job board sites.
- Analyzing campaign performance and providing insights to optimize recruitment advertising effectiveness.
- Collaborating with leaders to refine targeting strategies and optimize job board spend.
- Monitoring and adjusting campaigns and budgets based on performance metrics, hiring forecasts, and market trends.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Guide and develop a team of specialists to manage campaigns across multiple job board sites to achieve Uline’s recruitment goals.
✅ Develop reporting systems and provide insights on recruitment advertising effectiveness.
✅ Monitor and adjust campaigns and budgets based on performance metrics, hiring forecasts, and market trends.
✅ Collaborate with leaders to refine targeting strategies and optimize job board spend.
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 2+ years of Digital Marketing or Campaign Management experience.
Required Skills:
- Excellent communication, organization, and multi-tasking skills with careful attention to detail.
- Proficient in Microsoft Office and Google Analytics. PowerBI experience is a plus.
Preferred Skills:
- Experience with recruitment marketing software or platforms.
- Familiarity with the shipping, industrial, or packaging industries.
ASSUMPTION: Candidates with experience in digital marketing, campaign management, and data analysis will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the Midwest)
Benefits:
- Complete health insurance coverage and 401(k) with 6% employer match that starts day one!
- Multiple bonus programs.
- Paid holidays and generous paid time off.
- Tuition Assistance Program that covers professional continuing education.
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for the role and team needs.
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Uline is a leading distributor of shipping, industrial, and packaging materials, operating in the wholesale industry.
Company Size: Uline has 5,001-10,000 employees, providing a large and diverse work environment.
Founded: Uline was founded in 1980 and has since grown to become a family-owned company with a strong presence in North America.
Company Description:
- Uline is committed to providing businesses with high-quality, in-stock products and exceptional customer service.
- The company offers a wide range of products, including shipping supplies, janitorial products, retail products, material moving equipment, and more.
- Uline's dedicated team of employees works together to ensure fast, reliable delivery and legendary customer service.
Company Specialties:
- Shipping supplies
- Janitorial products
- Retail products
- Material moving equipment
- Plastic bags
- Warehouse equipment
- Industrial supplies
- Shipping boxes
Company Website: www.uline.com
ASSUMPTION: Uline's extensive product offerings and commitment to customer service make it a strong competitor in the wholesale industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a combination of strategic thinking, hands-on campaign management, and data analysis skills.
Reporting Structure: The Recruitment Marketing Manager will report directly to the Recruitment Marketing Director and may oversee a team of specialists.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- Progression to a senior-level or management role within the recruitment marketing or talent acquisition team.
- Expanding skills and expertise in digital marketing, campaign management, and data analysis.
- Potential to take on additional responsibilities or lead special projects.
ASSUMPTION: This role offers opportunities for professional growth and development within the recruitment marketing and talent acquisition functions.
🌍 Location & Work Environment
Office Type: Uline's corporate headquarters is a modern, professional office environment with on-site amenities, including a café and fitness center.
Office Location(s): 12575 Uline Drive, Pleasant Prairie, WI 53158
Geographic Context:
- Pleasant Prairie is located in southeastern Wisconsin, approximately 30 miles north of Chicago, IL.
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and entertainment options.
- Uline's corporate headquarters is conveniently located near major highways and public transportation.
Work Schedule: The standard workweek is Monday-Friday, with a flexible start and end time, typically between 8:00 AM - 5:00 PM.
ASSUMPTION: The work environment at Uline's corporate headquarters is collaborative, professional, and focused on driving results through teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screen with the Recruitment Marketing Director.
- On-site interview with the Recruitment Marketing Director and other team members.
- Final interview with the Vice President of Talent Acquisition.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Campaign management and data analysis skills.
- Communication and interpersonal skills.
- Cultural fit and alignment with Uline's values.
Application Tips:
- Highlight relevant experience and achievements in digital marketing, campaign management, and data analysis.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
ATS Keywords: Digital Marketing, Campaign Management, Recruitment Marketing, Job Board Campaigns, Data Analysis, Microsoft Office, Google Analytics, PowerBI
ASSUMPTION: Uline's recruitment process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint)
- Google Analytics
- PowerBI (preferred)
- Recruitment marketing software or platforms (e.g., SmashFly, Beamery, Symphony)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, and candidates should be comfortable learning and using new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Innovation
- Teamwork
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and comfortable with change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you approach strategic planning and execution in a dynamic environment?
- Can you provide an example of a time when you analyzed data to drive decision-making and improve campaign performance?
- How do you balance multiple priorities and manage your time effectively?
ASSUMPTION: Uline values candidates who align with their core values and can thrive in a collaborative, results-driven work environment.
⚠️ Potential Challenges
- Managing a team of specialists with varying levels of experience and expertise.
- Balancing strategic planning and hands-on campaign management responsibilities.
- Adapting to changes in the recruitment marketing landscape and job board trends.
- Working with cross-functional teams and stakeholders to refine targeting strategies and optimize job board spend.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on recruitment marketing and job board campaigns.
- In the wholesale industry, competition for talent can be high, and effective recruitment marketing strategies are crucial for attracting and retaining top talent.
- Career progression in recruitment marketing may involve moving into a senior-level or management role within the talent acquisition function or transitioning into a more specialized marketing role.
ASSUMPTION: Understanding the unique aspects of this role and the recruitment marketing function can help candidates determine if this opportunity aligns with their career goals and interests.
📝 Sample Projects
- Developing and implementing a targeted job board campaign to attract candidates for a specific role or department.
- Analyzing campaign performance data to identify trends and optimize job board spend.
- Collaborating with cross-functional teams to refine targeting strategies and improve recruitment marketing effectiveness.
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Recruitment Marketing Manager role at Uline.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall talent acquisition strategy at Uline?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Uline support the professional development and growth of its employees?
- What is the team structure and dynamic within the recruitment marketing function?
- How does Uline measure the success of its recruitment marketing campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the organization and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, campaign management, and data analysis.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Follow up with the Recruitment Marketing Director one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
