π Core Information
πΉ Job Title: Recruitment Marketing Manager
πΉ Company: Uline
πΉ Location: Pleasant Prairie, WI (Corporate Headquarters)
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: 2025-07-16
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Guiding and developing a team of specialists to manage campaigns across multiple job board sites to achieve Ulineβs recruitment goals.
- Monitoring and adjusting campaigns and budgets based on performance metrics, hiring forecasts, and market trends.
- Collaborating with leaders to refine targeting strategies and optimize job board spend.
- Analyzing data to uncover jobseeker trends and support recruitment marketing strategy.
ASSUMPTION: This role requires a strategic mindset to balance data-driven decisions with creative problem-solving. The ideal candidate will have experience in digital marketing or campaign management and a strong understanding of recruitment advertising.
π Key Responsibilities
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Guide and develop a team of specialists to manage campaigns across multiple job board sites to achieve Ulineβs recruitment goals.
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Develop reporting systems and provide insights on recruitment advertising effectiveness.
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Monitor and adjust campaigns and budgets based on performance metrics, hiring forecasts, and market trends.
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Collaborate with leaders to refine targeting strategies and optimize job board spend.
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Analyze data to uncover jobseeker trends and support recruitment marketing strategy.
ASSUMPTION: The role may evolve to include additional responsibilities as the team and company grow, such as managing external vendors or expanding into new recruitment channels.
π― Required Qualifications
Education: Bachelorβs degree in Marketing, Business, or a related field.
Experience: 2+ years of Digital Marketing or Campaign Management experience.
Required Skills:
- Excellent communication, organization, and multi-tasking skills with careful attention to detail.
- Proficient in Microsoft Office and Google Analytics. PowerBI experience a plus!
Preferred Skills:
- Experience with recruitment marketing software or applicant tracking systems.
- Familiarity with the shipping, industrial, or packaging industries.
ASSUMPTION: While not explicitly stated, experience in recruitment marketing or a related field would be beneficial for this role.
π° Compensation & Benefits
Salary Range: $75,000 - $95,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the Midwest)
Benefits:
- Complete health insurance coverage that starts day one!
- 401(k) with 6% employer match.
- Multiple bonus programs.
- Paid holidays and generous paid time off.
- Tuition Assistance Program that covers professional continuing education.
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for the role and team needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation.
π Applicant Insights
π Company Context
Industry: Uline is a leading distributor of shipping, industrial, and packaging materials, operating in the wholesale industry.
Company Size: Uline has 5,001-10,000 employees, making it a mid-sized to large company. This size offers opportunities for career growth and diverse learning experiences.
Founded: Uline was founded in 1980 and has since grown to become a family-owned company with a strong presence in North America.
Company Description:
- Uline is committed to providing businesses with the highest quality, in-stock products and an exceptional customer experience.
- The company's dedicated team of employees works together to ensure fast, reliable delivery and legendary customer service.
- Uline offers opportunities for career growth with stability and a family-oriented culture.
Company Specialties:
- Shipping supplies
- Janitorial products
- Retail products
- Material moving equipment
- Plastic bags
- Warehouse equipment
- Industrial supplies
- Shipping boxes
Company Website: www.uline.com
ASSUMPTION: Uline's focus on customer experience and employee growth makes it an attractive option for job seekers looking to build a career in a stable, family-owned company.
π Role Analysis
Career Level: This role is at the mid-level of Uline's marketing career ladder, offering opportunities for growth into senior or management positions.
Reporting Structure: The Recruitment Marketing Manager reports directly to the Director of Recruitment Marketing and oversees a team of specialists.
Work Arrangement: This role is on-site at Uline's corporate headquarters in Pleasant Prairie, WI, with occasional flexibility for remote work.
Growth Opportunities:
- Expanding the team and taking on additional responsibilities as the company grows.
- Transitioning into a senior or management role within Uline's marketing department.
- Exploring opportunities in other departments, such as sales or operations, to gain a broader understanding of the business.
ASSUMPTION: Uline's commitment to employee growth and development makes it an attractive option for job seekers looking to build a long-term career with the company.
π Location & Work Environment
Office Type: Uline's corporate headquarters is a modern, professional office environment with on-site amenities such as a cafΓ© and fitness center.
Office Location(s): 12575 Uline Drive, Pleasant Prairie, WI 53158
Geographic Context:
- Pleasant Prairie is a suburb of Kenosha, Wisconsin, located near the Illinois border.
- The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions.
- Uline's corporate headquarters is conveniently located near major highways and offers on-site parking.
Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for the role and team needs.
ASSUMPTION: The on-site work arrangement may require occasional travel to other Uline locations or industry events, depending on the needs of the role.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screen with the Recruitment Marketing Manager.
- On-site interview with the Director of Recruitment Marketing and other team members.
- Final interview with the Vice President of Human Resources.
Key Assessment Areas:
- Candidates' understanding of recruitment marketing and digital campaign management.
- Candidates' ability to analyze data and draw insights to inform decision-making.
- Candidates' communication and leadership skills, as well as their ability to work collaboratively with a team.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing, campaign management, and recruitment advertising.
- Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and ability to work collaboratively with a team.
- Research Uline's company culture and values to demonstrate your fit with the organization.
ATS Keywords: Digital Marketing, Campaign Management, Recruitment Advertising, Job Board Campaigns, Data Analysis, Microsoft Office, Google Analytics, PowerBI
ASSUMPTION: Uline's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
π οΈ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint)
- Google Analytics
- PowerBI
- Recruitment marketing software or applicant tracking systems (if applicable)
ASSUMPTION: The specific tools and technologies used in this role may evolve as the team and company grow, depending on the needs of the business.
π Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Respect
- Excellence
- Teamwork
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable analyzing data to inform decision-making?
- Can you adapt to change and respond to new challenges quickly?
- Are you results-focused and driven by achieving goals?
ASSUMPTION: Uline's company culture is focused on customer service, teamwork, and continuous improvement, making it an attractive option for job seekers looking to join a family-oriented, growth-focused organization.
β οΈ Potential Challenges
- Managing a team of specialists with varying levels of experience and expertise.
- Balancing data-driven decision-making with creative problem-solving to optimize recruitment advertising effectiveness.
- Adapting to changes in the recruitment landscape, such as shifts in jobseeker behavior or new recruitment channels.
- Working with limited resources, such as budget constraints or tight deadlines.
ASSUMPTION: The potential challenges of this role can be mitigated by strong communication, leadership, and adaptability skills, as well as a commitment to continuous learning and improvement.
π Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on recruitment marketing and requires a strong understanding of the recruitment landscape.
- Compared to other recruitment marketing roles, this position offers the opportunity to work for a well-established, family-owned company with a strong focus on customer service and employee growth.
- Career progression in this role may involve transitioning into a senior or management position within Uline's marketing department or exploring opportunities in other departments, such as sales or operations.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, making it an attractive option for job seekers looking to build a career in recruitment marketing.
π Sample Projects
- Developing and implementing a targeted job board campaign to attract candidates for a specific role or department.
- Analyzing data to uncover jobseeker trends and inform recruitment strategy for a particular region or location.
- Collaborating with leaders to refine targeting strategies and optimize job board spend to maximize recruitment effectiveness.
ASSUMPTION: The specific projects undertaken in this role may vary depending on the needs of the business and the priorities of the team and company.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader organization?
- How does Uline support the professional development and growth of its employees, particularly in the marketing department?
- What are the most significant challenges facing the recruitment marketing team, and how can this role help address them?
- How does Uline measure the success of its recruitment marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for growth and development within Uline's marketing department or the broader organization?
ASSUMPTION: Asking thoughtful, well-researched questions during the interview process demonstrates your interest in the role and commitment to Uline's success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing, campaign management, and recruitment advertising.
- Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and ability to work collaboratively with a team.
- Research Uline's company culture and values to demonstrate your fit with the organization.
- Follow up with the Recruitment Marketing Manager one week after submitting your application to express your continued interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.