📌 Core Information
🔹 Job Title: Recruitment Marketing Specialist
🔹 Company: Cellular Sales
🔹 Location: Knoxville, TN
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative recruitment marketing strategies to attract top talent
- Collaborating with various teams to drive candidate engagement and optimize recruitment marketing efforts
- Managing and maintaining the Marketing Portal to ensure assets are up-to-date and relevant
- Supporting the creative review and visual design process to maintain brand consistency across all materials
- Tracking, analyzing, and reporting on campaign performance metrics to optimize future marketing efforts
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong collaboration skills to effectively attract, engage, and retain top talent.
📋 Key Responsibilities
✅ Develop and execute innovative recruitment marketing strategies and campaigns aimed at improving candidate quality and reducing employee turnover
✅ Write clear and strategic briefs for the creative team to guide the development of campaign assets
✅ Lead the implementation of employer branding initiatives to attract top-tier talent
✅ Collaborate closely with recruitment teams to align messaging, timing, and delivery of campaigns across both traditional and digital platforms
✅ Manage and maintain the Marketing Portal, ensuring assets are up-to-date and content remains relevant
✅ Support the creative review and visual design process to maintain brand consistency across all materials
✅ Create and develop compelling marketing assets and resources for recruiting teams that reflect and enhance the employer brand
✅ Track, analyze, and report on campaign performance metrics to optimize future marketing efforts
✅ Leverage candidate personas to tailor marketing strategies across various markets and geographic locations
✅ Expand and manage core storytelling efforts and content across key channels such as the career site, LinkedIn, Facebook, Indeed, and Glassdoor
✅ Partner with the creative team to write, edit, and proofread marketing content to ensure brand accuracy, tone consistency, and grammatical excellence
✅ Serve as the main point of contact for coordinating and executing talent acquisition marketing initiatives and requests
✅ Stay informed on employer branding and social media trends, sharing best practices and insights with the recruiting team
✅ Design and develop candidate-facing materials that improve onboarding and training experiences with the goal of increasing retention
✅ Manage the relationship with external advertising agencies to oversee and optimize paid media campaigns across multiple platforms
✅ Build and lead a dealer advocacy program that supports and amplifies the employer brand
✅ Own and manage digital recruiting platforms and tools that enhance recruitment marketing capabilities (e.g., Video Studio, ERIN App, AppCast, CareerArc, etc.)
ASSUMPTION: This role requires a strong understanding of various marketing and analytics tools, as well as excellent analytical, communication, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in business administration, marketing, advertising, communications, or a related field
Experience: 5 years of experience in marketing specializing in recruitment marketing
Required Skills:
- Strong knowledge of various marketing and analytics tools such as Career Arc, AppCast, iCIMS, Google Analytics, and content management systems
- Excellent analytical skills
- Strong written and verbal communication skills
- Skilled in writing and editing content, including video, with an attention to detail
- Strong prioritization, organization, and project management skills
Preferred Skills:
- Experience with employer branding and social media trends
- Familiarity with the Verizon brand and products
ASSUMPTION: Candidates with experience in the telecommunications industry or working with the Verizon brand may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Recruitment Marketing Specialist with 5-10 years of experience in the telecommunications industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts on Verizon products and services
- Tuition reimbursement
Working Hours: Full-time, Monday through Friday, 8:00 a.m. to 5:00 p.m. with occasional travel (5%)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 5,001-10,000 employees (Large enterprise with significant resources and opportunities for career growth)
Founded: 1993 (Established company with a long history and strong brand presence)
Company Description:
- Cellular Sales is a Verizon Authorized Retailer, selling the latest smartphones, tablets, smartwatches, and accessories from the world's most innovative brands
- The company emphasizes knowledgeable, in-person service and has built its reputation on outstanding customer experiences
- With nearly 800 stores across 41 states and over 7,000 team members, Cellular Sales offers ample opportunities for career growth and advancement
Company Specialties:
- Wireless Sales
- Mobile Broadband
- Wireless Plans
- Phones and Devices
- Device Coverage
- Phone Accessories
Company Website: Cellular Sales Careers
ASSUMPTION: Cellular Sales' extensive experience in the telecommunications industry and strong brand presence make it an attractive employer for candidates seeking a stable and successful career in the field.
📊 Role Analysis
Career Level: Mid-level (Requires significant experience and expertise in recruitment marketing)
Reporting Structure: Reports directly to the Marketing Manager, working closely with recruitment teams and other departments to align marketing efforts with talent acquisition goals
Work Arrangement: On-site, full-time position with occasional travel (5%)
Growth Opportunities:
- Potential advancement to a senior-level role within the marketing department or talent acquisition team
- Opportunities to expand skills and expertise through training and development programs
- Possibility to transition into a different role within the company as the organization continues to grow and evolve
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional office environment
Office Location(s): 9040 Executive Park Dr., Knoxville, TN 37923, US
Geographic Context:
- Knoxville, TN is located in the eastern part of the state, with a population of approximately 190,000 people
- The city offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas
- Knoxville is home to the University of Tennessee and has a vibrant arts and culture scene, with numerous museums, theaters, and music venues
Work Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m., with occasional travel (5%)
ASSUMPTION: The location of Cellular Sales' headquarters in Knoxville, TN may appeal to candidates who enjoy a mid-sized city with a mix of urban and suburban living, as well as a lower cost of living compared to larger metropolitan areas.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website
- Phone or video screening with the HR department
- In-depth interviews with the Marketing Manager and other relevant stakeholders
- Background check and reference verification
- Final offer and onboarding
Key Assessment Areas:
- Marketing and analytical skills
- Communication and project management abilities
- Cultural fit and alignment with Cellular Sales' core values
- Experience with recruitment marketing and employer branding
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of recruitment marketing trends and strategies
- Demonstrate your ability to work collaboratively with various teams to drive candidate engagement and optimize recruitment marketing efforts
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and strategic thinking
ATS Keywords: Recruitment Marketing, Employer Branding, Campaign Management, Content Creation, Analytics, Project Management, Collaboration, Communication, Creative Thinking, Digital Marketing, Social Media, Storytelling, Video Production, Retention Strategies, Market Research, Advertising
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Career Arc
- AppCast
- iCIMS
- Google Analytics
- Content management systems
- Video production software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to develop, execute, and optimize recruitment marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Accountable
- Adaptable
Work Style:
- Team-oriented, with a strong emphasis on collaboration and communication
- Results-driven, with a focus on achieving concrete and tangible results
- Adaptable, with a willingness to take on new challenges and learn from feedback
- Creative and strategic, with a passion for developing and executing innovative marketing campaigns
Self-Assessment Questions:
- How do your personal values align with Cellular Sales' core values?
- Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?
- How do you approach continuous learning and staying up-to-date with recruitment marketing trends and best practices?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Cellular Sales' core values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously, requiring strong prioritization and time management skills
- Working with a diverse range of stakeholders, including recruitment teams, marketing departments, and external advertising agencies, necessitating excellent communication and collaboration skills
- Keeping up with the latest recruitment marketing trends and technologies, requiring continuous learning and adaptation
- Occasional travel (5%), which may require flexibility and willingness to work outside of the office environment
ASSUMPTION: These challenges are inherent to the role and require a proactive, solutions-oriented approach to overcome.
📈 Similar Roles Comparison
- Compared to other recruitment marketing roles, this position offers a unique opportunity to work within a large, established organization with significant resources and growth potential
- Unlike other roles in the industry, this position requires a strong understanding of the telecommunications industry and the Verizon brand, providing a unique challenge for candidates with relevant experience
- Career progression in this role may differ from other recruitment marketing positions, as it is part of a larger, enterprise-level organization with diverse career paths and opportunities
ASSUMPTION: Candidates should consider their long-term career goals and the potential for growth and development within Cellular Sales when evaluating this role compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted social media campaign to attract recent college graduates to entry-level sales positions
- Creating and implementing an employer branding strategy to improve the company's reputation and attract top-tier talent
- Designing and producing a series of videos showcasing the benefits of working for Cellular Sales, to be featured on the company's career site and social media channels
ASSUMPTION: These sample projects illustrate the creative and strategic thinking required to succeed in this role, as well as the diverse range of responsibilities and initiatives that the Recruitment Marketing Specialist may undertake.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to employer branding and how this role contributes to that strategy?
- How does the marketing department collaborate with the talent acquisition team to align recruitment efforts with business objectives?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Cellular Sales support work-life balance for its employees, particularly for those in full-time, on-site roles?
- Can you provide an example of a successful recruitment marketing campaign that the company has implemented in the past, and what lessons were learned from that initiative?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the full scope of the position and the organization's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Cellular Sales Recruitment Marketing Specialist
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your understanding of recruitment marketing trends and strategies
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and strategic thinking
- Research Cellular Sales and the telecommunications industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
