📌 Core Information
🔹 Job Title: Recruitment Marketing Specialist
🔹 Company: Unilever
🔹 Location: São Paulo, Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing recruitment marketing strategies to attract top-tier talent and enhance the employer brand.
- Collaborating with the Recruitment and Employer Branding teams to deliver consistent, engaging, and high-performing candidate communications.
- Creating and distributing careers newsletters, driving engagement with talent communities, and crafting impactful job advertisements.
- Managing job board usage and performance, ensuring consistent visibility and cost-effective outcomes.
- Monitoring and reporting on campaign performance metrics to optimize future recruitment marketing efforts.
ASSUMPTION: This role requires a strong focus on digital platforms and CRM tools, as well as excellent communication and interpersonal skills to effectively collaborate with various teams and stakeholders.
📋 Key Responsibilities
✅ Developing and implementing targeted recruitment marketing campaigns for priority hiring needs.
✅ Collaborating with Employer Branding to ensure brand alignment and share authentic stories that showcase Unilever’s culture and employee experience.
✅ Writing and optimizing compelling job advertisements that reflect Unilever’s values and attract high-quality applicants.
✅ Managing job board usage and performance, ensuring consistent visibility and cost-effective outcomes.
✅ Monitoring and reporting on campaign performance metrics such as engagement, click-through rates, and application conversions.
✅ Partnering with Talent Acquisition to understand hiring needs and translate them into engaging candidate-facing messaging.
ASSUMPTION: This role involves a high degree of multitasking and project management, as the Recruitment Marketing Specialist will be working on multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Human Resources, Business Administration, or a related field is preferred.
Experience: Proven experience in Recruitment Marketing, Employer Branding, and/or Marketing.
Required Skills:
- Strong writing and content creation skills, with a keen eye for tone, voice, and storytelling.
- Proficiency with recruitment marketing tools, job boards, CRM systems, and analytics platforms; experience with AI tools and hiring automation is a plus.
- Ability to work independently while managing multiple projects and deadlines.
- Collaborative mindset with a passion for candidate engagement and employer branding.
- Advanced English.
Preferred Skills:
- Local knowledge of Brazil.
- Proficiency in using recruitment software and tools such as Radancy, LinkedIn Recruiter, and LinkedIn Talent Insights.
ASSUMPTION: While not explicitly stated, proficiency in Portuguese is likely to be beneficial for this role, given the location in Brazil.
💰 Compensation & Benefits
Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is R$ 6,000 - R$ 9,000 per month (before taxes).
Benefits:
- Health insurance and dental plans.
- Retirement savings plans.
- Employee discounts on Unilever products.
- Flexible working arrangements and remote work options.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break).
ASSUMPTION: The salary range provided is an estimate based on market data and the role's requirements. Actual compensation may vary depending on factors such as the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods and Manufacturing. Unilever operates in the fast-moving consumer goods (FMCG) industry, producing and marketing a wide range of products, including food, beverages, cleaning agents, and personal care products.
Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: 1872. Unilever has a rich history and extensive experience in the consumer goods industry, providing a stable and established work environment.
Company Description:
- Unilever is a purpose-driven company, committed to making sustainable living commonplace.
- The company produces world-leading brands such as Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside innovative and forward-thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica.
- Unilever promotes innovation, big and small, to make its business win and grow, and believes in business as a force for good.
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and global presence offer opportunities for international assignments and exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for professionals with 2-5 years of experience in recruitment marketing, employer branding, or a related field.
Reporting Structure: The Recruitment Marketing Specialist will report directly to the Talent Acquisition team and collaborate closely with the Employer Branding team.
Work Arrangement: On-site, with the possibility of flexible working arrangements and remote work options, depending on the company's policies and the employee's performance.
Growth Opportunities:
- Progression to a senior role within the Talent Acquisition or Employer Branding teams.
- Expansion into other areas of marketing or human resources, given Unilever's diverse range of brands and functions.
- International assignments, as Unilever operates in over 190 countries.
ASSUMPTION: This role offers opportunities for professional development and growth within a large, multinational corporation with a strong focus on sustainability and purpose-driven initiatives.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration and innovation.
Office Location(s): WT - 2236 Torre B, São Paulo, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people.
- The city is known for its vibrant culture, diverse neighborhoods, and extensive public transportation system.
- São Paulo is a major economic hub, with a strong focus on finance, technology, and consumer goods industries.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break).
ASSUMPTION: Working in São Paulo offers exposure to a dynamic and multicultural environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Unilever careers portal.
- Phone or video screening with the Talent Acquisition team.
- In-depth interviews with the hiring manager and other team members.
- Final interviews or assessments, depending on the role's requirements.
Key Assessment Areas:
- Cultural fit and alignment with Unilever's values and purpose.
- Communication and interpersonal skills, with a focus on stakeholder management and collaboration.
- Technical skills in recruitment marketing, employer branding, and relevant tools and platforms.
- Problem-solving and analytical skills, with the ability to monitor and optimize campaign performance.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Unilever's business, values, and employer brand in your application materials.
- Prepare examples of your past recruitment marketing campaigns and their outcomes to discuss during the interview.
ATS Keywords: Recruitment Marketing, Employer Branding, Candidate Engagement, Digital Campaigns, Job Advertisements, CRM Tools, Analytics, Stakeholder Management, Collaboration, Communication, Project Management, Commercial Acumen, Technology Adoption
ASSUMPTION: Unilever's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Recruitment marketing tools (e.g., Radancy, LinkedIn Recruiter, LinkedIn Talent Insights)
- CRM systems (e.g., Workday, Salesforce)
- Analytics platforms (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used may vary depending on the region and the company's internal processes.
👔 Cultural Fit Considerations
Company Values:
- Our Purpose is to make sustainable living commonplace.
- We Win together, Win for all, and Win sustainably.
- We Respect each other and embrace diversity in all its forms.
- We Nurture a high-performance culture where everyone is Inspired to be their best every day.
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional partnerships and stakeholder management.
- Fast-paced and dynamic, with a focus on innovation and continuous improvement.
- Data-driven and analytical, with a focus on performance metrics and optimization.
Self-Assessment Questions:
- How do you align with Unilever's purpose and values?
- How do you approach stakeholder management and collaboration in a cross-functional team environment?
- How do you stay up-to-date with industry trends and best practices in recruitment marketing and employer branding?
ASSUMPTION: Unilever's company culture is driven by its purpose and values, with a strong focus on sustainability, collaboration, and high performance.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and high expectations for performance.
- Unilever's global presence and diverse brand portfolio may present unique challenges in terms of managing multiple stakeholders and ensuring consistent messaging across different regions and brands.
- The role may require occasional travel, depending on the company's needs and the employee's responsibilities.
- The competitive nature of the consumer goods industry may present challenges in attracting and retaining top talent.
ASSUMPTION: These challenges can be overcome through strong project management skills, effective stakeholder communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other recruitment marketing roles, this position places a greater emphasis on collaboration and stakeholder management, given Unilever's large size and diverse brand portfolio.
- In the consumer goods industry, Unilever is known for its strong focus on sustainability and purpose-driven initiatives, which may present unique opportunities and challenges for recruitment marketing professionals.
- Career progression in this role may involve expanding into other areas of marketing or human resources, depending on the individual's interests and the company's needs.
ASSUMPTION: This role offers unique opportunities for professional development and growth within a large, multinational corporation with a strong focus on sustainability and purpose-driven initiatives.
📝 Sample Projects
- Developing and executing a targeted recruitment marketing campaign for a high-priority, hard-to-fill role within Unilever's global organization.
- Collaborating with the Employer Branding team to create and distribute a careers newsletter that highlights Unilever's unique employee value proposition and showcases the company's culture and benefits.
- Managing job board performance and optimizing job advertisements to improve application conversion rates and reduce time-to-hire for critical roles within Unilever's organization.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Recruitment Marketing Specialist may undertake in this role, highlighting the importance of collaboration, stakeholder management, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall Talent Acquisition strategy for Unilever?
- What are the key priorities for the Recruitment Marketing team in the first 90 days?
- How does Unilever support the professional development and growth of its recruitment marketing professionals?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Unilever's culture and work environment support collaboration and innovation within the Recruitment Marketing team?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the interview process, signaling the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Unilever careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your recruitment marketing and employer branding expertise.
- Prepare examples of your past recruitment marketing campaigns and their outcomes to discuss during the interview.
- If you are selected for an interview, be prepared to discuss your understanding of Unilever's business, values, and employer brand, as well as your approach to stakeholder management and collaboration.
- Follow up with the hiring manager or Talent Acquisition team within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
