📌 Core Information
🔹 Job Title: REDACTOR SEO PERU
🔹 Company: IPG Mediabrands
🔹 Location: Colombia
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Producing content and executing activities aligned with SEO objectives
- Creating follow-up reports and capitalizing on results to improve organic traffic KPIs
- Working with tools such as Moz Pro, Screaming Frog, Analytics, Search Console, Semrush, and Excel
- Collaborating with cross-functional teams to achieve marketing goals
ASSUMPTION: This role requires a strong understanding of SEO principles and digital marketing strategies to effectively produce content and drive organic traffic.
📋 Key Responsibilities
✅ Produce content and execute activities in line with SEO objectives
✅ Create follow-up reports and capitalize on results to improve organic traffic KPIs
✅ Work with tools such as Moz Pro, Screaming Frog, Analytics, Search Console, Semrush, and Excel
✅ Collaborate with cross-functional teams to achieve marketing goals
ASSUMPTION: The role may evolve based on the company's ongoing SEO strategies and marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Advertising, Social Communication, Literature, or related fields
Experience: 2-3 years of work experience in digital marketing or a related field
Required Skills:
- SEO and content production
- Digital marketing
- Proficient in English at B2-C1 level
- Knowledge of Google Analytics, Google Adwords, Semrush, and other relevant tools
Preferred Skills:
- Certification in Google Adwords, Analytics, or other relevant platforms
- Experience with Moz Pro, Screaming Frog, and other SEO tools
ASSUMPTION: Candidates with a strong academic background and relevant work experience are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Colombia is approximately COP 3,500,000 - COP 5,000,000 per year (USD 1,000 - USD 1,400 per month). This is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Benefits:
- Competitive salary
- Opportunities for professional growth and development
- Work in a dynamic and multicultural environment
Working Hours: Full-time position with standard office hours
ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: IPG Mediabrands operates in the advertising services industry, managing over $47 billion in marketing investment globally on behalf of its clients.
Company Size: IPG Mediabrands is a large organization with over 18,000 employees in more than 130 countries. This size offers opportunities for career growth and diverse experiences.
Founded: IPG Mediabrands is a division of Interpublic Group (IPG), which was founded in 1961.
Company Description:
- IPG Mediabrands manages marketing investment for clients across its full-service agency networks UM, Initiative, and Mediahub
- The company also offers specialized business units such as Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab
- IPG Mediabrands clients include many iconic brands from various industry sectors
Company Specialties:
- Media planning and buying
- Automation and programmatic
- Digital media
- Branded content
- Media barter
- Online, mobile, and social media marketing
- Sponsorship and sports marketing
- ROI and consumer research
- Hyper-local and multicultural marketing
- Out-of-home advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: Working at IPG Mediabrands provides opportunities to collaborate with diverse teams and work on high-profile client campaigns.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in digital marketing or a related field.
Reporting Structure: The role may report to the SEO manager or a similar position within the digital marketing team.
Work Arrangement: This is an on-site position, requiring candidates to work from the company's office in Colombia.
Growth Opportunities:
- Advancement to senior roles within the digital marketing team
- Expansion into other areas of marketing or management
- Potential to work on international campaigns and gain global experience
ASSUMPTION: Successful candidates will have the opportunity to grow professionally and take on more responsibilities as they develop their skills.
🌍 Location & Work Environment
Office Type: The office is located in Colombia and offers a dynamic and multicultural work environment.
Office Location(s): Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
Geographic Context:
- Colombia offers a vibrant and diverse culture
- The office is located in a bustling area with easy access to public transportation and amenities
- The country provides opportunities for both professional and personal growth
Work Schedule: Full-time position with standard office hours
ASSUMPTION: The work environment at IPG Mediabrands is fast-paced and collaborative, with a focus on driving results for clients.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- SEO knowledge and skills
- Content production and strategy
- Digital marketing experience
- Communication and teamwork abilities
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of your content production work and be ready to discuss your approach to SEO
ATS Keywords: SEO, content production, digital marketing, Google Analytics, Google Adwords, Semrush, Moz Pro, Screaming Frog, Excel
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company's current recruitment practices.
🛠️ Tools & Technologies
- Moz Pro
- Screaming Frog
- Google Analytics
- Google Adwords
- Semrush
- Excel
ASSUMPTION: The specific tools and technologies used may evolve based on the company's ongoing SEO strategies and marketing objectives.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Client-centric
- Diversity and inclusion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about driving results and continuously learning?
- Do you embrace diversity and inclusion in your work and personal life?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with IPG Mediabrands' values and work style.
⚠️ Potential Challenges
- Keeping up with the fast pace of the digital marketing industry and SEO best practices
- Balancing multiple projects and deadlines in a dynamic work environment
- Adapting to changes in the company's SEO strategies and marketing objectives
- Working effectively in a multicultural and remote team environment
ASSUMPTION: Candidates who are adaptable, proactive, and able to manage their time effectively will be better equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role focuses on SEO content production and may differ from other digital marketing roles that focus on paid advertising or social media management
- In the advertising services industry, SEO specialists often work closely with content creators, designers, and other marketing professionals to drive organic traffic and engagement
- Career paths in digital marketing can vary, with opportunities for specialization or expansion into management roles
ASSUMPTION: Candidates should research similar roles and the industry to better understand the unique aspects of this position and its potential career growth opportunities.
📝 Sample Projects
- Developing and executing a content strategy to improve organic traffic for an e-commerce client
- Conducting keyword research and on-page optimization for a B2B website
- Analyzing and reporting on SEO performance metrics using tools such as Google Analytics and Search Console
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may not represent the specific projects assigned to the successful candidate.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams within the agency?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and skills
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare examples of your content production work and be ready to discuss your approach to SEO
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
