📌 Core Information
🔹 Job Title: B2B Content Writer
🔹 Company: Redpoint Content
🔹 Location: Remote (South Africa)
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing & Communications
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Creating high-quality B2B content for various tech and enterprise software clients
- Conducting interviews and research to develop insightful narratives
- Collaborating closely with clients to understand their unique needs and audiences
- Working with AI tools to enhance writing efficiency and accuracy
- Contributing to client-facing strategy discussions and improving editorial processes
ASSUMPTION: This role requires a strong journalistic mindset, excellent writing skills, and the ability to quickly learn new tech topics and industries.
📋 Key Responsibilities
✅ Write a wide range of B2B content, including thought leadership articles, blog posts, whitepapers, case studies, and research reports
✅ Conduct interviews with subject matter experts and ask thoughtful, strategic questions
✅ Conduct independent research and weave in strong sources and data
✅ Work with survey findings to build compelling, insight-driven stories
✅ Translate complex tech topics into engaging, business-relevant narratives
✅ Create content briefs and contribute to client-facing strategy discussions
✅ Learn new tech topics and industries regularly
✅ Match each client’s tone and audience needs with precision
✅ Suggest and support improvements to editorial processes
✅ Use AI as a tool to write smarter and faster, not to replace insight
ASSUMPTION: The role requires strong critical thinking, analytical skills, and the ability to meet deadlines consistently.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, English, Marketing, or a related field (or equivalent experience)
Experience: 3-5 years of experience in exceptional writing and editing skills, ideally with a journalism or agency background
Required Skills:
- Excellent writing and editing skills
- Strong critical thinking and analytical skills
- Comfortable conducting interviews and finding unique insights
- Able to learn new products and industries quickly
- Experience writing research-based content or excited to learn
- Comfortable writing in different voices and styles
- Reliable and consistent with deadlines
- Proactive communicator who handles timeline changes transparently
- Collaborative and self-managed - able to write more than 6 blogs per month
Preferred Skills:
- Experience writing for B2B tech or enterprise software
- Background in SEO or content strategy
- Past agency or freelance experience with multiple clients
ASSUMPTION: Candidates should have a proven track record of exceptional writing, strong critical thinking skills, and the ability to learn quickly and adapt to new topics.
💰 Compensation & Benefits
Salary Range: $2,500 - $3,000 per month (gross, independent contractor)
Benefits:
- 20 days paid time off, plus public holidays in your country
Working Hours: Flexible, with solid overlap with Mountain Time (and some Eastern Time) for meetings and interviews
ASSUMPTION: The salary range is provided in USD and is intended for independent contractors. Tax-related procedures are the responsibility of the contractor.
📌 Applicant Insights
🔍 Company Context
Industry: Redpoint Content is a boutique marketing agency specializing in content marketing, outreach, and automation to help businesses grow.
Company Size: Small (11-50 employees), which means applicants can expect a close-knit team and the opportunity to make a significant impact.
Founded: 2016, with a focus on working smarter, not harder, and delivering real results for clients.
Company Description:
- Boutique marketing agency based in Salt Lake City, Utah
- Specializes in content marketing, outreach, and automation
- Focuses on efficiency, creativity, and delivering real results for clients
Company Specialties:
- Content marketing
- Outreach
- Automation
Company Website: JobRack
ASSUMPTION: Redpoint Content is a client of JobRack, which helps businesses hire the best remote team members from Eastern Europe and South Africa.
📊 Role Analysis
Career Level: Mid-level, with the opportunity to grow alongside the business
Reporting Structure: This role reports directly to the founder, Becky Lawlor
Work Arrangement: Full-time and fully remote, with flexible working hours
Growth Opportunities:
- Long-term role with room to grow alongside the business
- Variety of projects across different technologies and industries
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- South Africa has a diverse and growing tech industry
- The remote work environment allows for flexibility and work-life balance
- Applicants should be comfortable working in different time zones and collaborating with a global team
Work Schedule: Flexible, with solid overlap with Mountain Time (and some Eastern Time) for meetings and interviews
ASSUMPTION: Applicants should be comfortable working remotely and collaborating with a team across different time zones.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Phone or video screen with the hiring manager, Becky Lawlor
- Writing test or assignment
- Final interview with the founder
Key Assessment Areas:
- Writing samples and style
- Understanding of B2B content and tech topics
- Ability to conduct interviews and research
- Cultural fit and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Provide writing samples that demonstrate your ability to write in different voices and styles
- Be prepared to discuss your approach to research and interviewing
- Demonstrate your understanding of the role and the company's mission
ATS Keywords: B2B content, writing, research, interviewing, critical thinking, analytical skills, SEO, content strategy, collaboration, time management, proactive communication, adaptability, creativity, tech understanding, editing, voice matching
ASSUMPTION: The application process may vary, and applicants should be prepared to provide writing samples and complete a writing test or assignment.
🛠️ Tools & Technologies
- AI writing tools (e.g., Frase, Copy.ai)
- Project management software (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Applicants should be comfortable using AI writing tools and other relevant software for remote collaboration.
👔 Cultural Fit Considerations
Company Values:
- Efficiency
- Creativity
- Delivering real results
Work Style:
- Collaborative
- Self-managed
- Adaptable
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy collaborating with a global team?
- Are you comfortable working with AI tools to enhance your writing efficiency and accuracy?
- Do you have a strong journalistic mindset and the ability to learn quickly and adapt to new topics?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and enjoyable work experience.
⚠️ Potential Challenges
- Working with tight deadlines and managing multiple projects simultaneously
- Keeping up with the latest trends and developments in the tech industry
- Adapting to the unique needs and voices of various clients
- Collaborating effectively with a remote team across different time zones
ASSUMPTION: Applicants should be prepared to overcome these challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role differs from other content writing positions in its focus on B2B tech and enterprise software clients
- Applicants should have experience or be eager to learn about writing for these specific industries
- Career paths may include advancing to a senior content writer or content manager role within the company
ASSUMPTION: Applicants should research similar roles and compare them to this position to ensure they understand the unique requirements and opportunities.
📝 Sample Projects
- Writing a thought leadership article on the future of AI in marketing for a major tech brand
- Creating a whitepaper on the state of the enterprise software industry, based on extensive research and interviews
- Developing a series of blog posts on the latest trends in B2B content marketing
ASSUMPTION: Applicants should be prepared to discuss their approach to these types of projects and provide relevant writing samples.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Redpoint Content support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its content marketing campaigns?
- What is the team structure, and how will I collaborate with other team members?
ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Provide writing samples that demonstrate your ability to write in different voices and styles
- Prepare for a writing test or assignment, focusing on your approach to research and interviewing
- Follow up with the hiring manager, Becky Lawlor, within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
