📌 Core Information
🔹 Job Title: Regional AI Content Lead (SEA)
🔹 Company: Taiwanmania.com International Travel Service Co., Ltd.
🔹 Location: Malaysia
🔹 Job Type: Full-time
🔹 Category: Travel Arrangements
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Spearheading AI-driven content strategies to generate engaging travel blog content
- Designing and managing end-to-end automated workflows using tools like n8n, Relevance AI, and ChatGPT
- Repurposing long-form content into bite-sized posts for social media platforms
- Collaborating with cross-functional teams and freelance contributors to ensure high-quality output
- Establishing and monitoring performance metrics to evaluate content impact and ROI
ASSUMPTION: This role requires a strong focus on innovation and collaboration, as well as a solid understanding of AI tools and content marketing strategies.
📋 Key Responsibilities
✅ Automate Content Workflows: Develop and manage automated workflows to generate high-quality blog content from KKday product pages
✅ Leverage AI Tools: Use AI platforms to draft content, conduct research, and streamline editorial processes
✅ Repurpose Content: Transform long-form blog articles into engaging short-form social posts for platforms like Instagram and TikTok
✅ Collaborate Cross-Functionally: Partner with SEO, marketing, and product teams to identify content opportunities and optimize outputs
✅ Manage Contributors: Oversee relationships with freelance writers and content consultants to align AI-generated content with KKday’s brand voice
✅ Editorial Oversight: Apply strong editorial judgment to edit, fact-check, and polish content for clarity, accuracy, and consistency
✅ Performance Tracking: Establish and monitor content performance metrics, regularly reporting insights and adjusting tactics based on ROI analysis
✅ Stay Innovative: Stay current with AI, content marketing, and social media trends to continuously innovate the content automation strategy
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong editorial judgment and a data-driven approach to content strategy.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent work experience
Experience: 3-5 years in SEO-driven content creation, editing, or content marketing, with 1-2 years of hands-on experience with AI automation tools
Required Skills:
- Strong command of English and Mandarin (written and spoken)
- Proficiency in AI tools for content generation (e.g., ChatGPT, Claude, Jasper)
- Solid understanding of SEO principles, keyword targeting, and content performance optimization
- Familiarity with creating and repurposing content for social platforms
- Experience collaborating with freelancers, agencies, or remote contributors
- Strong analytical skills with the ability to track and report performance using tools like Google Analytics
Preferred Skills:
- Background in travel, hospitality, or tourism content
- Experience with SEO best practices and keyword research for content creation
- Familiarity with content management systems (CMS) and collaboration tools (e.g., Slack)
- Experience with video editing or multimedia tools for social media content
- Experience in a startup or fast-paced tech environment
ASSUMPTION: The ideal candidate will have a strong background in content creation, a solid understanding of AI tools, and a proven track record in SEO-driven content marketing.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Regional AI Content Lead role in Malaysia, the estimated salary range is MYR 80,000 - 120,000 per year. This estimate takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on travel services
- Flexible work arrangements
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: KKday operates in the travel arrangements industry, focusing on mobile-first e-commerce travel platforms for local experiences. The company has a strong presence across key Asia-Pacific markets.
Company Size: KKday has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: KKday was founded in 2014, making it a well-established player in the travel tech industry.
Company Description:
- KKday is a leading mobile-first e-commerce travel platform for local experiences, with a strong presence across key Asia-Pacific markets.
- The company pioneered the digitalization of tours, activities, and attractions, making travel more accessible, convenient, and safe for everyone.
- KKday currently hosts over 30,000 products and services in more than 92 countries and 550 cities, supporting multiple languages on its website and mobile apps.
Company Specialties:
- Mobile-first e-commerce travel platform
- Local experiences and activities
- Digitalization of travel services
Company Website: www.kkday.com
ASSUMPTION: KKday's focus on innovation and digital-first capability makes it an attractive employer for talents looking to build businesses, develop themselves, and improve consumers' experiences in the travel industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in SEO-driven content creation and 1-2 years of experience with AI automation tools.
Reporting Structure: The Regional AI Content Lead will report directly to the Content Manager or a similar role within the organization.
Work Arrangement: This role offers remote work flexibility, with the option to work from home or the office, depending on the candidate's preference and the company's policies.
Growth Opportunities:
- Rotation across businesses to accelerate career path and gain diverse experience
- Making lasting impact on the travel industry in the region
- Opportunities to work with high-quality travel suppliers and merchants through KKday's Marketplace platform
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in the travel tech industry.
🌍 Location & Work Environment
Office Type: KKday has multiple offices across Asia-Pacific markets, with the option for remote work or hybrid arrangements.
Office Location(s): Malaysia (Kuala Lumpur), Singapore, Hong Kong, Tokyo, Seoul, Makati City, Bangkok, HCMC, Jakarta, and Shanghai
Geographic Context:
- Malaysia is a multicultural country with a strong focus on tourism and travel services
- The company's headquarters are located in Taipei, Taiwan, with a significant presence in the Asia-Pacific region
- KKday's offices are strategically located in key markets to support its regional expansion and growth
Work Schedule: Standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for remote work arrangements
ASSUMPTION: The location and work environment for this role offer a mix of cultural diversity, regional exposure, and flexibility, making it an attractive option for candidates seeking international experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager or relevant stakeholders
Key Assessment Areas:
- Content creation and editorial skills
- AI tool proficiency and automation workflow management
- Collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience with AI tools and content automation strategies
- Tailor your resume and cover letter to emphasize your SEO-driven content creation skills and understanding of the travel industry
- Prepare examples of your content creation work, showcasing your ability to generate engaging and high-quality travel blog content
ATS Keywords: SEO, content creation, AI tools, automation workflows, travel blog content, social media posts, editorial judgment, performance tracking, collaboration, content marketing
ASSUMPTION: The application process for this role will focus on assessing the candidate's content creation skills, AI tool proficiency, and understanding of the travel industry.
🛠️ Tools & Technologies
- n8n (workflow automation tool)
- Relevance AI (AI-powered content generation platform)
- ChatGPT (AI chatbot for content generation and research)
- Make.com (no-code automation platform)
- Google Analytics (web analytics service)
- Slack (collaboration and communication platform)
ASSUMPTION: The tools and technologies listed are essential for the successful performance of the Regional AI Content Lead role and may be subject to change based on the company's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Data-driven and analytical approach to content strategy
- Strong focus on innovation and continuous improvement
- Collaborative and cross-functional teamwork
- Results-oriented and performance-driven mindset
Self-Assessment Questions:
- Do you have a proven track record of generating engaging travel blog content using AI tools?
- Are you comfortable working in a fast-paced, collaborative environment with diverse teams?
- Do you have a strong understanding of SEO principles and content performance optimization?
ASSUMPTION: Candidates who align with KKday's company values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple freelance contributors and ensuring consistent content quality
- Keeping up with the latest AI tools and trends in content marketing
- Balancing the need for innovation with the requirement to maintain brand consistency and quality standards
- Adapting to the unique cultural and linguistic nuances of the Asia-Pacific markets
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, a commitment to continuous learning, and a deep understanding of the regional travel market.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position requires a strong focus on AI-driven content automation and workflow management
- While the role is similar to other content marketing positions in the travel industry, it places a greater emphasis on AI tool proficiency and automation workflows
- Career progression in this role may involve moving into more senior content management or strategy positions within the organization
ASSUMPTION: This role offers a unique blend of content creation, AI tool management, and cross-functional collaboration, setting it apart from other similar positions in the industry.
📝 Sample Projects
- Developing and implementing an automated content workflow using n8n to generate high-quality blog content from KKday product pages
- Repurposing long-form blog articles into engaging short-form social media posts for platforms like Instagram and TikTok
- Collaborating with freelance writers and content consultants to refine AI-generated drafts and ensure they meet KKday's brand voice and quality standards
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Regional AI Content Lead role, providing candidates with a clear understanding of the tasks they will be expected to perform.
❓ Key Questions to Ask During Interview
- Can you describe the current content automation workflows in place, and how this role will contribute to their evolution and improvement?
- How does KKday collaborate with its various teams and freelance contributors to ensure consistent content quality and brand voice?
- What are the key performance indicators (KPIs) used to evaluate the success of KKday's content marketing strategies, and how will this role contribute to their optimization?
- How does KKday support the professional development and growth of its employees, particularly in roles that involve working with cutting-edge AI tools and technologies?
- What are the most pressing content marketing challenges facing KKday in the Asia-Pacific region, and how will this role address them?
ASSUMPTION: These interview questions are designed to provide candidates with a deeper understanding of the role's requirements, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the KKday careers portal
- Tailor your resume and cover letter to highlight your relevant experience with AI tools, content automation strategies, and SEO-driven content creation
- Prepare examples of your content creation work, showcasing your ability to generate engaging and high-quality travel blog content
- Follow up with the KKday HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
