📌 Core Information
🔹 Job Title: Regional Analyst 1 Marketing
🔹 Company: Nissan Motor Corporation
🔹 Location: Irvine, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-07
🔹 Experience Level: Entry-level to Mid-level (1-3 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting regional marketing, digital, sales, and profitability objectives
- Analyzing data and interpreting trends to drive decision-making
- Coordinating lead management activities and tracking digital sales performance
- Serving as a point of contact for field staff and dealerships
- Contributing to the development and execution of marketing and media plans
ASSUMPTION: This role requires a balance of analytical, communication, and project management skills. The ideal candidate will be comfortable working with data, collaborating with various teams, and adapting to changing conditions.
📋 Key Responsibilities
✅ Regional Marketing Support: Develop, design, execute, and meet regional marketing objectives for vehicles within the assigned region.
✅ Data Analysis: Analyze and interpret data from multiple sources to identify trends, opportunities, and challenges.
✅ Lead Management: Coordinate lead management activities, including support activities for Digital Health Assessments and tracking and reporting of digital sales performance.
✅ Media Planning: Collaborate with agencies to formulate effective media and marketing plans to drive dealer sales and enhance brand value.
✅ Communication: Serve as a point of contact for field staff and dealerships on reward program rules, effective dates, payments, etc.
✅ Project Tracking: Track progress of marketing and lead management action plans.
ASSUMPTION: The role may involve occasional travel and requires the ability to work onsite at the Irvine, CA location.
🎯 Required Qualifications
Education: Bachelor’s degree in business or a related field
Experience: 1-3 years of progressive marketing and sales experience. Previous experience at the specialist level in Consumer Affairs, Sales Operations, Distribution, Market Representation, or Marketing is preferred. Previous sales or dealership contact experience is a plus.
Required Skills:
- Strong analytical skills and proficiency in Microsoft Office Suite
- Excellent communication and interpersonal skills
- Ability to work independently and in a team environment
- Proven problem-solving skills and attention to detail
- Familiarity with sales-related systems
Preferred Skills:
- Previous experience in the automotive industry
- Fluency in additional languages
- Experience with data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The role requires less than 25% day and overnight domestic travel. Candidates must be US Citizens or Permanent Residents and be able to perform work onsite at Irvine, CA.
💰 Compensation & Benefits
Salary Range: $70,603 - $108,739 annually
Benefits:
- Comprehensive Benefits Package
- Medical, mental health, and parental leave
- Retirement savings and unique Nissan perks
- Employee Lease Program and Vehicle Purchase Program
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate’s unique skills, work experience, education, work location, and market norms.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees
Founded: 1933, in Yokohama, Japan
Company Description:
- Nissan Motor Corporation is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands.
- The company’s global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania).
- Nissan is committed to sustainable mobility and offers a range of electric vehicles and hybrid models.
Company Specialties:
- Manufacture, sale, financial services, and automotive
Company Website: Nissan Global Website
ASSUMPTION: Nissan is a well-established and globally recognized brand in the automotive industry, offering a wide range of career opportunities for talented individuals.
📊 Role Analysis
Career Level: Entry-level to Mid-level (1-3 years of experience)
Reporting Structure: This role reports directly to the Regional Marketing Manager and works closely with regional leadership teams, field staff, and dealerships.
Work Arrangement: On-site, with occasional travel required
Growth Opportunities:
- Potential career path to Field Sales (DOM/FOM) roles within Nissan
- International and domestic career growth opportunities available on a regular basis
- Cross-departmental career opportunities available on a regular basis
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in regional marketing and analytics while working for a global automotive manufacturer.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Irvine, California, United States
Geographic Context:
- Irvine is located in Orange County, California, with a mild Mediterranean climate and a cost of living slightly above the national average.
- The area offers a variety of outdoor activities, cultural attractions, and a diverse food scene.
- Irvine is home to several Fortune 500 companies and is known for its high-quality education system.
Work Schedule: Full-time, typically 40 hours per week, with occasional travel required
ASSUMPTION: The Irvine office provides a dynamic and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with hiring manager and team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Nissan’s values
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
- Research Nissan’s products, services, and commitment to sustainable mobility to demonstrate your enthusiasm for the company and role
ATS Keywords: Marketing, Sales, Data Analysis, Lead Management, Digital Marketing, Communication, Problem Solving, Team Coordination, Customer Relations, Media Planning, Reporting, Automotive Industry Knowledge, PC Applications, Sales Systems Knowledge, Adaptability, Creativity
ASSUMPTION: Nissan’s application process is designed to assess candidates’ skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Sales-related systems (e.g., CRM, ERP)
- Data visualization tools (e.g., Tableau, Power BI) - preferred
- Automotive industry-specific software and tools
ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the assigned region and the candidate’s unique skillset.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Respect and diversity
- Innovation and creativity
- One Nissan, one team
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Committed to Nissan’s mission and values
Self-Assessment Questions:
- How do you demonstrate integrity in your daily work?
- Can you provide an example of a time when you went above and beyond to support a customer or colleague?
- How do you approach working with diverse teams and individuals with different backgrounds and perspectives?
- Describe a situation where you had to adapt to significant changes in your work environment or role. How did you handle it?
ASSUMPTION: Nissan values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and alignment with the company’s values will be most successful in this role.
⚠️ Potential Challenges
- Occasional travel may be required, which could disrupt personal schedules and routines
- The role may involve working with large datasets and complex tools, which could present a learning curve for candidates with limited experience in data analysis
- The automotive industry is subject to market fluctuations and regulatory changes, which could impact the role’s responsibilities and priorities
- The role may require working with multiple teams and stakeholders, which could present communication and coordination challenges
ASSUMPTION: The potential challenges associated with this role can be mitigated through effective communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- Regional Analyst 1 Marketing vs. Market Research Analyst: Both roles involve data analysis and interpretation, but the Regional Analyst role focuses more on regional marketing objectives and less on market trends and consumer behavior
- Regional Analyst 1 Marketing vs. Marketing Coordinator: The Regional Analyst role requires more advanced data analysis skills and a broader understanding of marketing strategies, while the Marketing Coordinator role may focus more on tactical execution and event planning
- Regional Analyst 1 Marketing vs. Sales Operations Analyst: Both roles involve data analysis and reporting, but the Sales Operations Analyst role is more focused on sales performance, forecasting, and inventory management
ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the organization and industry, and candidates should research each role thoroughly to determine the best fit for their skills and career goals.
📝 Sample Projects
- Analyzing regional sales performance and identifying trends to inform marketing strategies
- Developing and implementing lead management processes to improve conversion rates and customer satisfaction
- Collaborating with agencies to create targeted media and marketing campaigns to drive dealer sales and enhance brand value
- Tracking and reporting on digital sales performance and providing insights to regional leadership teams
ASSUMPTION: The specific projects and initiatives for this role may vary depending on the assigned region and the candidate’s unique skillset.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the automotive industry, and how does this role contribute to addressing them?
- How does this role support Nissan’s commitment to sustainable mobility and innovation?
- What opportunities are there for professional growth and development within this role and the organization?
- How does the regional leadership team support the success of the Regional Analyst 1 Marketing?
- What are the key priorities for the first 90 days in this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Nissan Career Portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
- Research Nissan’s products, services, and commitment to sustainable mobility to demonstrate your enthusiasm for the company and role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
