📌 Core Information
🔹 Job Title: Regional Brand Marketing Specialist (Italian speaking)
🔹 Company: ALPADIA Language Schools SA
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: Full-time, Hybrid (3 days in office, 2 days at home)
🔹 Category: Education Administration Programs
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Supporting regional branding projects to grow revenue and ROI
- Creating and implementing marketing activity calendars to drive leads and conversions
- Managing digital campaigns and social media presence
- Collaborating with international teams and working with various digital and traditional offline channels
ASSUMPTION: This role requires a balance of creative thinking and strategic planning, with a strong focus on driving results through various marketing channels.
📋 Key Responsibilities
✅ Creating and implementing marketing activity calendars to drive leads and conversion efforts through online and offline channels
✅ Supporting the development and implementation of regional branding projects, with a focus on growing revenue and ROI
✅ General marketing research, including competitor activity monitoring, to create new and creative campaign ideas
✅ Working with content, email, design, and web teams to develop digital campaigns
✅ Website and blog management: writing, translating, and proofreading content
✅ Writing compelling content for partners
✅ Outreach, digital PR, contests, and raffles, and best practice industry trends
✅ Sourcing, securing, and managing sponsorships, blogger partnerships, and influencers
✅ Social media planning, research, and execution
✅ Communicating with target audiences and managing customer relationships
✅ Organizing events such as conferences, seminars, webinars, and exhibitions
✅ Supporting the development of SEO strategy, including seeding content and link building
✅ Monitoring KPIs related to brand searches, traffic on the website, and leads generation
ASSUMPTION: This role requires a strong understanding of both digital and traditional marketing strategies, with a data-driven approach to measure success.
🎯 Required Qualifications
Education: Bachelor's degree or above (desirable)
Experience: Relevant marketing or brand experience
Required Skills:
- Spoken and written fluency in English and Italian
- Keen interest in online trends, technology, social media, blogs, and travel
- Ability to think creatively and contribute ideas
- Experience and passion in creating content
- Demonstrated ability to handle multiple tasks, prioritize those tasks, and meet deadlines
- Proven success in applying strategy, using marketing channels with a focus on reaching targets
- Experience with website analytics tools
- Knowledge of HTML, website management (CMS), and mass email (CRM)
Preferred Skills:
- PPC and best performance media practice (desirable)
- Complementary experience of offline marketing (desirable)
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving results through various channels. Fluency in both English and Italian is essential for this role.
💰 Compensation & Benefits
Salary Range: Up to €33,000 annual (depends on experience)
Benefits:
- Ticket restaurant and annual bonus included
- Medical insurance benefits discounts
- Free coffee and tea
- Free breakfast on Mondays and fresh fruit on Thursdays
- Free online English courses and discounted language courses abroad
Working Hours: 40 hours per week, with flexible working arrangements (3 days in the office, 2 days at home)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing specialist role with 2-5 years of experience in the education sector. Benefits are subject to change and may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs. ALPADIA Language Schools is part of the Kaplan Language Group, offering high-quality, immersive language experiences to students from over 100 countries.
Company Size: 51-200 employees. This size allows for a more intimate work environment, with opportunities for close collaboration and growth.
Founded: 1996. ALPADIA Language Schools benefits from the heritage of ESL Language Schools’ two decades of experience in language education.
Company Description:
- ALPADIA Language Schools is a Swiss company with an international vision, devoted to excellence in teaching languages to enrich students' futures.
- The company creates an unparalleled student experience encouraging language development through immersion.
- Present in Switzerland, France, Germany, and England, ALPADIA offers a vibrant environment to foster connections, enhance experience, and inspire imagination.
Company Specialties:
- Language education tourism
- All-year-round Adult Language Courses
- Summer Camps for Teens and Juniors
- University Pathway Germany, France, and Switzerland
- German, French, English, and Italian courses
Company Website: http://www.alpadia.com
ASSUMPTION: ALPADIA Language Schools is a well-established company in the language education sector, with a strong focus on providing high-quality, immersive language experiences to students from around the world.
📊 Role Analysis
Career Level: Mid-level marketing specialist role, with opportunities for growth and development within the company.
Reporting Structure: The role reports to the Brand Marketing Manager Europe (BE, FR, IT, SP).
Work Arrangement: Hybrid arrangement, with 3 days in the office and 2 days at home.
Growth Opportunities:
- Potential for career progression within the marketing department or other departments within the company.
- Opportunities to work on international projects and collaborate with teams from around the world.
- Chance to develop skills in various marketing channels and strategies.
ASSUMPTION: This role offers a unique opportunity to gain international marketing experience while working in a dynamic and multicultural environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the heart of Barcelona.
Office Location(s): Carrer de Pau Claris, 194, L'Eixample, 08037 Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a rich history and a thriving arts and culture scene.
- The city offers a high quality of life, with a mild Mediterranean climate, beautiful beaches, and a diverse range of culinary experiences.
- Barcelona is well-connected by public transportation, making it easy to explore the city and its surrounding areas.
Work Schedule: Flexible working arrangements, with 3 days in the office and 2 days at home.
ASSUMPTION: Working in Barcelona offers a unique blend of cultural experiences and professional opportunities, with a high quality of life and a vibrant work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team
Key Assessment Areas:
- Marketing strategy and planning
- Creativity and innovation
- Communication and interpersonal skills
- Language proficiency in English and Italian
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Demonstrate your understanding of the role and the company by researching ALPADIA Language Schools and the Kaplan Language Group.
- Prepare examples of your past marketing campaigns and their results to discuss during the interview.
ATS Keywords: Marketing, Brand, Digital Campaigns, Social Media, SEO, Event Organization, Customer Relationship Management, Marketing Research, Website Management, Email Marketing, Creative Thinking, Teamwork, Analytics, Influencer Partnerships, PPC, HTML
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing experience and language proficiency in English and Italian.
🛠️ Tools & Technologies
- Website analytics tools (e.g., Google Analytics)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Content management systems (e.g., WordPress, Drupal)
- Search engine optimization tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence in teaching languages to enrich students' futures
- Creating an unparalleled student experience through immersion
- Fostering connections, enhancing experience, and inspiring imagination
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and creative
Self-Assessment Questions:
- Do you have a keen interest in online trends, technology, social media, blogs, and travel?
- Are you able to think creatively and contribute ideas to drive marketing campaigns?
- Do you have experience and passion in creating content and managing multiple tasks to meet deadlines?
ASSUMPTION: Candidates who align with ALPADIA Language Schools' values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple tasks and prioritizing workloads in a fast-paced environment
- Adapting to a hybrid work arrangement and balancing remote and on-site work
- Collaborating with international teams and working across different time zones
- Meeting and exceeding KPIs and targets for marketing campaigns
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- This role differs from other marketing specialist positions in its focus on regional branding projects and driving leads and conversions through various channels.
- ALPADIA Language Schools' unique approach to language education tourism sets it apart from other companies in the industry.
- Career progression in this role may involve moving into a more senior marketing position or exploring opportunities within other departments within the company.
ASSUMPTION: This role offers a unique opportunity to gain experience in regional branding and marketing within the language education sector.
📝 Sample Projects
- Developing and implementing a marketing activity calendar to drive leads and conversions for a specific region
- Supporting the development and implementation of a regional branding project to grow revenue and ROI
- Managing a digital campaign to promote ALPADIA Language Schools' summer camps for teens and juniors
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the successful candidate may be involved in within this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for ALPADIA Language Schools?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to the role and the company, and can help you better understand the expectations and opportunities associated with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on regional branding and digital campaigns.
- Prepare examples of your past marketing campaigns and their results to discuss during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
