📌 Core Information
🔹 Job Title: Regional Channel Marketing Manager, West
🔹 Company: F5
🔹 Location: Seattle, WA (with travel to Western North America)
🔹 Job Type: Full-Time, Hybrid (3 days/week on-site)
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-Senior Level (5-8 years)
🔹 Remote Status: Hybrid (remote work allowed, with on-site requirements)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional partner marketing strategies to drive pipeline growth and strengthen partner relationships across Western North America.
- Collaborating closely with regional channel sales leadership and partners to align marketing activities with local go-to-market (GTM) priorities and field needs.
- Managing end-to-end execution of regional partner campaigns, including event sponsorships, digital initiatives, content syndication, and lead generation programs.
- Customizing marketing assets and messaging for local use cases and partner needs.
- Tracking campaign performance, reporting on ROI, and managing Market Development Funds (MDF) to ensure strategic investment and alignment with partner priorities.
ASSUMPTION: This role requires a self-starter who thrives in a fast-paced environment, can translate sales objectives into actionable marketing plans, and is passionate about driving measurable impact through partner marketing.
📋 Key Responsibilities
✅ Plan, execute, and optimize integrated marketing campaigns in collaboration with Channel Account Managers (CAMs) and regional channel partners.
✅ Align marketing programs with regional sales strategies to accelerate pipeline and generate partner-sourced opportunities.
✅ Develop customized partner engagement strategies that foster loyalty and increase F5 solution adoption.
✅ Work closely with the Channel Sales team in the Western region to ensure marketing activities reflect priorities and drive business outcomes.
✅ Act as the marketing point of contact for regional partners, building strong relationships and serving as a trusted advisor on demand generation best practices.
✅ Establish KPIs for channel marketing initiatives and report on performance against pipeline and partner engagement goals.
✅ Conduct post-campaign reviews to capture insights, optimize channel marketing plans, and share best practices.
ASSUMPTION: This role requires strong project management skills, with the ability to prioritize, multitask, and meet deadlines. Excellent collaboration and communication skills, with a proactive and partner-first mindset, are also essential.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 5-8 years of B2B marketing experience, preferably in the technology or cybersecurity space, with a focus on partner or field marketing roles.
Required Skills:
- Proven success in partner or field marketing roles with a regional focus.
- Strong project management skills with the ability to prioritize, multitask, and meet deadlines.
- Excellent collaboration and communication skills, with a proactive and partner-first mindset.
- Experience with Salesforce, marketing automation platforms, and partner marketing tools is preferred.
Preferred Skills:
- Familiarity with F5 products and services.
- Experience working with a remote or hybrid team.
ASSUMPTION: While not explicitly stated, experience with marketing automation platforms and partner marketing tools is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $95,730.00 - $143,594.00 per year (based on experience and location)
Benefits:
Working Hours: Full-time, with a flexible hybrid work arrangement (3 days/week on-site)
ASSUMPTION: The salary range provided is based on F5's job posting and may vary depending on the candidate's experience and location. Benefits include a range of health, financial, and lifestyle benefits, as well as opportunities for professional development and growth.
📌 Applicant Insights
🔍 Company Context
Industry: F5 operates in the IT Services and IT Consulting industry, focusing on application delivery, security, and cloud computing solutions.
Company Size: F5 is a mid-sized company with 5,001-10,000 employees globally.
Founded: F5 was founded in 1996 and is headquartered in Seattle, WA.
Company Description:
- F5 is a multi-cloud application services and security company committed to bringing a better digital world to life.
- F5 partners with the world’s largest, most advanced organizations to optimize and secure every app and API anywhere, including on-premises, in the cloud, or at the edge.
- F5 enables organizations to provide exceptional, secure digital experiences for their customers and continuously stay ahead of threats.
Company Specialties:
- Application Delivery
- Web Acceleration
- Security
- Load-balancing
- WAN Optimization
- High Availability
- SSL VPN
- Network Traffic Management
- Network Hardware
- Cybersecurity
- DDoS Protection
- Cloud Computing
- Application Availability
- WAF
- Application Security
- Identity & Access Management
Company Website: http://www.f5.com
ASSUMPTION: F5's focus on application delivery and security makes this role an excellent fit for candidates with experience in these areas.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Regional Channel Marketing Manager reports directly to the Director of Channel Marketing and works closely with regional channel sales leadership and partners.
Work Arrangement: This role follows a hybrid work arrangement, with 3 days/week on-site and the remaining days remote.
Growth Opportunities:
- Progression to a senior or management role within the channel marketing team.
- Expansion into other regional or global channel marketing roles.
- Transition into a product marketing or industry marketing role within F5.
ASSUMPTION: F5's focus on employee growth and development provides ample opportunities for career progression within the company.
🌍 Location & Work Environment
Office Type: F5's headquarters in Seattle, WA features a modern, collaborative work environment with on-site amenities.
Office Location(s): In addition to the Seattle headquarters, F5 has offices in San Jose, CA, and various international locations.
Geographic Context:
- The Western North America region covers a diverse range of markets, requiring a flexible and adaptable marketing approach.
- Travel may be required to attend partner events, conferences, and other marketing activities.
- The region's time zones span multiple hours, necessitating effective communication and collaboration skills.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with core hours aligned with the Pacific Time Zone.
ASSUMPTION: Candidates should be comfortable with frequent travel and working across multiple time zones in this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the channel marketing team.
- On-site or virtual interview with the channel marketing leadership team and potential stakeholders.
- Final interview with the Director of Channel Marketing or another senior leader.
Key Assessment Areas:
- Marketing strategy and planning skills.
- Campaign management and execution experience.
- Partner marketing expertise and understanding of channel dynamics.
- Collaboration and communication skills, with a focus on stakeholder management.
Application Tips:
- Highlight relevant experience in B2B marketing, partner marketing, and campaign management.
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements and F5's company culture.
- Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive measurable impact.
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role.
ATS Keywords: Regional Channel Marketing, Partner Marketing, Campaign Management, B2B Marketing, Hybrid Work, Western North America, F5, Marketing Automation, Salesforce, Channel Sales, Pipeline Generation, Partner Engagement
ASSUMPTION: F5's application process may involve an Applicant Tracking System (ATS) that uses specific keywords to filter and rank candidates. Including these keywords in your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Salesforce
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Partner marketing tools (e.g., Impartner, Allbound, Vendavo)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with these tools and technologies is preferred for this role, as they are commonly used in channel marketing and B2B marketing environments.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Trustworthy
- Inclusive
- One F5
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration.
- Adaptable and flexible, with a willingness to pivot and adjust marketing strategies as needed.
- Data-driven and analytical, with a strong focus on performance metrics and ROI.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment that requires frequent travel and collaboration with remote teams?
- Are you comfortable working across multiple time zones and managing stakeholders with diverse priorities and needs?
- Do you have a proven track record of driving measurable impact through partner marketing campaigns and strategies?
ASSUMPTION: F5's company culture emphasizes collaboration, innovation, and a customer-obsessed mindset. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to thrive in a hybrid work setting.
⚠️ Potential Challenges
- Managing multiple partners and stakeholders with competing priorities and needs.
- Balancing regional marketing strategies with global or corporate marketing initiatives.
- Adapting to frequent changes in the market or partner landscape.
- Meeting or exceeding pipeline generation targets in a competitive partner environment.
ASSUMPTION: These challenges require a proactive, strategic, and adaptable approach to marketing, with a strong focus on stakeholder management and communication.
📈 Similar Roles Comparison
- Compared to other regional channel marketing roles, this position focuses more on Western North America, requiring a deep understanding of the unique dynamics and market conditions in this region.
- F5's focus on application delivery and security sets this role apart from other channel marketing positions in the IT Services and IT Consulting industry.
- Career progression in this role may lead to senior or management positions within F5's channel marketing team, with opportunities to transition into other marketing functions or take on global responsibilities.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a regional partner marketing campaign that generates a 20% increase in pipeline and improves partner satisfaction scores by 15%.
- Managing a team of channel marketing managers to deliver a series of integrated marketing campaigns that drive measurable impact and strengthen partner relationships across multiple regions.
- Conducting a comprehensive analysis of the regional partner landscape and developing targeted marketing strategies to capitalize on emerging opportunities and trends.
ASSUMPTION: These sample projects demonstrate the strategic and tactical skills required for success in this role, with a focus on driving measurable impact and improving partner engagement.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader channel marketing strategy for F5, and how will my work contribute to the company's overall goals and objectives?
- What are the key priorities for the regional channel sales team, and how can I align my marketing activities to support their success?
- How does F5 support the professional development and growth of its channel marketing team members?
- What are the most significant challenges facing the regional channel marketing team, and how can I contribute to addressing these issues?
- How does F5 measure the success of its channel marketing initiatives, and what key performance indicators (KPIs) will I be responsible for tracking and reporting on?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role, with a focus on understanding the broader context and aligning marketing activities with company goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, partner marketing, and campaign management.
- Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive measurable impact.
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role.
- If selected for an interview, be prepared to discuss your marketing strategy and planning skills, campaign management and execution experience, partner marketing expertise, and collaboration and communication skills.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
