Regional Commercial Marketing Manager

📌 Core Information

🔹 Job Title: Regional Commercial Marketing Manager

🔹 Company: Suntory Global Spirits

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: On-site

🔹 Category: Beverage Manufacturing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Implementing Commercial Marketing strategies in collaboration with Regional Sales Manager and other stakeholders
• Managing and executing Commercial Marketing initiatives to achieve financial targets
• Fostering strong relationships with internal and external stakeholders
• Providing market insights and customer development support
• Managing a team of Area Commercial Marketing Managers (ACMMs)

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on team management and stakeholder engagement.

📋 Key Responsibilities

✅ Work closely with Regional Sales Manager, Commercial Marketing Manager (Off Trade- On Trade), and ZSM to implement Commercial Marketing agenda and ensure effective execution of initiatives

✅ Enable delivery on key regional financial targets (NSV, gross profit, ROI, and market share) versus budget

✅ Lead the execution of channel strategy within the regional sales team and customize plans to include nuances for each state

✅ Foster strong relationships with both internal and external stakeholders to ensure effective collaboration and alignment with regional plans

✅ Define and refresh outlet segmentation by gathering inputs from ZSMs and RSM

✅ Tracks the 6P's execution inside the team, providing and proposing actions to close gaps against the plans

✅ Monitor distribution of POSM stock across the state as per targets, timeliness, and territory requirements

✅ Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/challenges and provide hands-on Gemba insights to stakeholders

✅ Drives shopper and customer insights agenda within the team, identifying knowledge needs and connecting with the central insight team on methodologies and execution of the agenda

✅ Runs pre- and post-promotion evaluation in conjunction with the commercial finance counterpart and builds recommendations

✅ Act as a go-to person in the region to ensure alignment and coordination between the requirements of the sales team and planned initiatives to be rolled out in the region

✅ Evaluate Brand Ambassadors' performance and build recommendations to share with other stakeholders for necessary actions

✅ Facilitate the customer development team in the execution of digital initiatives in other customers by providing relevant content, pictures, and helping in discussions with customers' digital counterparts

✅ Demonstrate strong team management skills to manage a team of ACMMs and foster a positive and inclusive team culture to maximize individual and collective performance

ASSUMPTION: This role requires a high level of adaptability, strong communication skills, and the ability to work effectively in a matrix organization.

🎯 Required Qualifications

Education: Graduate/MBA

Experience: 8+ years of experience in the CPG/Alco-Bev or related industries, with a minimum of 2 years of managerial experience in Alcobev/relevant industries

Required Skills:

• Proven experience in commercial marketing and sales strategy
• Strong data analysis skills
• Excellent team management skills
• Excellent stakeholder engagement skills
• Strong budget management skills
• Excellent market insights and promotional evaluation skills
• Strong customer development skills
• Excellent digital initiatives execution skills
• Excellent performance evaluation skills

Preferred Skills:

• Experience in the beverage manufacturing industry
• Fluency in multiple languages
• Strong knowledge of the Indian market

ASSUMPTION: Candidates with experience in the beverage manufacturing industry and a strong understanding of the Indian market may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 18,00,000 - 24,00,000 per annum (Estimated based on industry standards for mid-senior level roles in the CPG/Alco-Bev industry in Gurgaon)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and time-off policies
• Employee assistance program
• Tuition reimbursement
• Employee discounts on Suntory Global Spirits products

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The estimated salary range is based on industry standards for mid-senior level roles in the CPG/Alco-Bev industry in Gurgaon. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: 5,001-10,000 employees

Founded: Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan, which was founded in 1899.

Company Description:

• Suntory Global Spirits is a world leader in premium spirits, with a portfolio that includes Jim Beam®, Maker's Mark®, Yamazaki®, Hakushu®, Hibiki®, and Roku™, among others
• The company is committed to sustainable practices and has a strong focus on corporate social responsibility
• Suntory Global Spirits is headquartered in New York City and has approximately 6,000 employees in nearly 30 countries

Company Specialties:

• Premium spirits production and distribution
• Global marketing and sales strategy
• Sustainability and corporate social responsibility initiatives
• Consumer insights and market research

Company Website: http://www.suntoryglobalspirits.com

ASSUMPTION: Suntory Global Spirits' extensive global presence and commitment to sustainability make it an attractive employer for candidates seeking international career opportunities and a strong focus on corporate social responsibility.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Regional Commercial Marketing Manager will report directly to the Regional Sales Manager and work closely with other stakeholders, including the Commercial Marketing Manager (Off Trade- On Trade) and ZSM

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Progression to a regional or national commercial marketing role
• Expansion into other business units or brands within Suntory Global Spirits
• Development of leadership and management skills through team management responsibilities

ASSUMPTION: This role offers strong growth potential for candidates seeking to advance their careers in commercial marketing within the beverage manufacturing industry.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Gurgaon, Haryāna, India

Geographic Context:

• Gurgaon is a major IT and financial hub in India, with a thriving commercial market and a large talent pool
• The city offers a mix of urban and suburban living options, with easy access to major transportation networks
• Gurgaon has a humid subtropical climate, with hot summers and mild winters

Work Schedule: Full-time (40 hours per week), with occasional travel required for market visits and customer meetings

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic office environment and be willing to travel occasionally for business purposes.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with senior leadership
• Background check and reference verification

Key Assessment Areas:

• Commercial marketing and sales strategy expertise
• Data analysis and interpretation skills
• Team management and leadership skills
• Stakeholder engagement and collaboration skills
• Market insights and customer development skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss specific examples of your commercial marketing and sales strategy experience
• Demonstrate your ability to work effectively in a matrix organization and manage multiple stakeholders
• Showcase your strong data analysis and interpretation skills through specific examples or case studies

ATS Keywords: Commercial Marketing, Sales Strategy, Data Analysis, Team Management, Stakeholder Engagement, Budget Management, Market Insights, Promotional Evaluation, Customer Development, Digital Initiatives, Brand Management, Relationship Building, Performance Evaluation, Sustainability Commitment, Consumer Insights, Segmentation

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to increase their chances of being shortlisted for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Salesforce or other CRM platforms
• Data analysis tools (e.g., Excel, SQL, Tableau)
• Project management tools (e.g., Asana, Trello)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: Proficiency in Microsoft Office Suite, salesforce, and data analysis tools is essential for this role. Familiarity with marketing automation tools and project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Growing for Good: Suntory Global Spirits is committed to sustainable practices and responsible business growth
• Yatte Minahare: The company encourages employees to take initiative and be proactive in their roles
• Giving Back to Society: Suntory Global Spirits is dedicated to making a positive impact on communities and society as a whole

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and focused on achieving targets
• Adaptable and open to change

Self-Assessment Questions:

• Do you align with Suntory Global Spirits' core values, particularly 'Growing for Good' and 'Yatte Minahare'?
• Are you comfortable working in a fast-paced, dynamic office environment and collaborating with multiple stakeholders?
• Do you have strong data analysis and interpretation skills, and can you demonstrate your ability to use data to drive business decisions?

ASSUMPTION: Candidates should assess their alignment with Suntory Global Spirits' core values and work style preferences before applying for this role.

⚠️ Potential Challenges

• Managing a team of ACMMs and ensuring their performance and development
• Balancing multiple priorities and stakeholders, often with tight deadlines
• Working in a matrix organization and navigating complex reporting structures
• Adapting to changes in market dynamics and competitive landscape
• Occasional travel requirements for market visits and customer meetings

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them proactively.

📈 Similar Roles Comparison

• This role is similar to other regional commercial marketing manager positions in the CPG/Alco-Bev industry, but may offer more growth opportunities and a stronger focus on sustainability
• Compared to other beverage manufacturing companies, Suntory Global Spirits has a more extensive global presence and a stronger commitment to corporate social responsibility
• This role may offer more responsibility and autonomy than similar roles in larger, more established organizations, but may also require more adaptability and flexibility

ASSUMPTION: Candidates should research other regional commercial marketing manager roles in the CPG/Alco-Bev industry to compare and contrast the opportunities and challenges associated with this specific role.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive brand awareness and sales in a specific state
• Conducting a market analysis and competitive landscape assessment to identify opportunities and challenges in the regional market
• Managing a team of ACMMs to execute a national promotional campaign, ensuring consistent branding and messaging across all customer touchpoints

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Regional Commercial Marketing Manager might be responsible for, but the specific projects and priorities may vary depending on the region and market dynamics.

❓ Key Questions to Ask During Interview

• What are the key priorities for the regional commercial marketing team in the first 90 days?
• How does the company support the professional development and growth of its commercial marketing managers?
• What is the typical career path for someone in this role, and what opportunities exist for growth and progression within the company?
• How does the company measure the success of its commercial marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to sustainability and corporate social responsibility, and how does this role contribute to those efforts?

ASSUMPTION: Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and their understanding of the company's priorities and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare specific examples of your commercial marketing and sales strategy experience to discuss during the interview
• Research Suntory Global Spirits' core values and be prepared to discuss how your personal values align with the company's
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.