📌 Core Information
🔹 Job Title: Regional Digital Marketing Leader
🔹 Company: Marsh McLennan
🔹 Location: Sydney - Barangaroo, Australia
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading and executing regional digital marketing strategy
- Coaching and developing a high-performing digital marketing team
- Partnering with senior stakeholders to advise on digital strategies
- Driving adoption of new digital projects and tools
- Optimizing search, email, paid media, and web performance
ASSUMPTION: This role requires a strategic and executional digital marketing leader with strong communication skills and the ability to influence senior leaders.
📋 Key Responsibilities
✅ Lead and execute regional digital marketing strategy, ensuring alignment with global objectives while addressing local requirements through data-driven insights and best practices.
✅ Partner with regional teams to optimize search, email, paid media, and web performance, driving lead generation, client acquisition, and revenue growth.
✅ Coach and develop a high-performing team of digital marketers, fostering capabilities and ensuring consistent, high-quality delivery of digital initiatives.
✅ Drive the adoption of new digital projects, tools, and processes to enhance digital presence and client engagement.
✅ Collaborate with senior stakeholders, including C-suite leaders, to advise on digital strategies, performance metrics, and innovative solutions, including emerging martech and AI technologies.
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution to drive digital marketing success in the region.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in digital marketing with proven strategic and executional abilities, including expertise across the buyer journey, personalization, and best-in-class tactics.
Required Skills:
- Proven leadership skills with the ability to influence and communicate effectively across multiple levels, including senior executives
- Deep knowledge of digital channels, analytics, A/B testing, and emerging technologies that improve digital performance
- Excellent project management skills, capable of handling multiple initiatives simultaneously in a complex, matrixed environment
- Relevant certifications in agile, analytics, or digital delivery, along with fluency in English and local language communication skills
Preferred Skills:
- Passion for innovation and staying at the forefront of martech, AI, and digital transformation trends
- Experience working within a global center of excellence model while supporting local teams and business needs
- Strong problem-solving skills with a strategic mindset and the ability to navigate unstructured situations
- A collaborative, inclusive approach that fosters a positive team environment and aligns with Marsh McLennan’s values
ASSUMPTION: Successful candidates will have a strong background in digital marketing, leadership, and communication, with a proven track record of driving digital marketing success in a regional or global role.
💰 Compensation & Benefits
Salary Range: AUD 180,000 - 220,000 per annum (based on experience and qualifications)
Benefits:
- Competitive benefits package
- Hybrid work arrangement (3 days on-site)
- Opportunities for professional development and growth
- Global company with diverse and inclusive work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a regional digital marketing leader role with 10+ years of experience in Australia.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees (Global)
Founded: 1871 (as a part of Marsh & McLennan Companies)
Company Description:
- Marsh McLennan is a global leader in risk, strategy, and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer, and Oliver Wyman
- The company helps build the confidence to thrive through the power of perspective, empowering clients to grow and thrive
- Marsh McLennan is committed to creating a diverse, inclusive, and flexible work environment
Company Specialties:
- Insurance broking
- Risk consulting
- International insurance placement
- Claims management
- Captives
- Benchmarking
- Risk management
- Cyber
Company Website: http://www.marsh.com
ASSUMPTION: Marsh McLennan is a large, global company with a strong presence in the insurance industry, offering diverse career opportunities and a global work environment.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence
Reporting Structure: Reports directly to the Global Head of Digital Marketing and works closely with regional marketing leadership and business stakeholders
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Progression to a global or regional leadership role within the digital marketing function
- Expansion into other areas of the business, such as risk consulting or insurance broking
- Development of skills in emerging technologies, AI, and digital transformation
ASSUMPTION: This role offers significant growth potential within the digital marketing function and the broader Marsh McLennan organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Sydney's Barangaroo district
Office Location(s): Sydney - Barangaroo, Australia
Geographic Context:
- Sydney is the largest city in Australia, with a vibrant business district and a multicultural population
- The Barangaroo district is a newly developed, waterfront precinct with restaurants, shops, and parks
- Marsh McLennan's office is located in a premium, high-rise building with state-of-the-art facilities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)
ASSUMPTION: The Sydney office offers a modern, collaborative work environment with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the Global Head of Digital Marketing
Key Assessment Areas:
- Digital marketing strategy and execution
- Leadership skills and team management
- Communication and stakeholder management
- Problem-solving and analytical skills
- Cultural fit and alignment with Marsh McLennan's values
Application Tips:
- Highlight your relevant experience and achievements in digital marketing leadership roles
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of your digital marketing strategies, campaigns, and results
- Research Marsh McLennan's company culture and values to demonstrate your alignment
ATS Keywords: Digital Marketing, Regional Marketing, Leadership, Strategy, Execution, Team Management, Stakeholder Management, Emerging Technologies, AI, Martech
ASSUMPTION: The interview process will focus on assessing your digital marketing expertise, leadership skills, and cultural fit within Marsh McLennan.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) systems (e.g., Salesforce)
- Web analytics tools (e.g., Google Analytics)
- SEO and SEM tools (e.g., SEMrush, Google Ads)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Collaborative
- Inclusive
- Performance-driven
- Respectful
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and analytics to drive decision-making?
- Can you adapt to change and embrace new technologies and tools?
- Do you have a strategic mindset and a passion for innovation?
ASSUMPTION: Marsh McLennan values a diverse, inclusive, and collaborative work environment, with a strong focus on client-centricity and performance.
⚠️ Potential Challenges
- Managing a remote team across different time zones and cultures
- Balancing global objectives with local requirements and preferences
- Keeping up with the rapidly evolving digital marketing landscape and emerging technologies
- Navigating a complex, matrixed organizational structure
ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a dynamic, global work environment.
📈 Similar Roles Comparison
- Regional Digital Marketing Manager (more focused on tactical execution)
- Global Digital Marketing Director (more focused on global strategy)
- Regional Marketing Director (more focused on overall marketing strategy)
ASSUMPTION: This role combines strategic and executional responsibilities, with a focus on regional digital marketing leadership.
📝 Sample Projects
- Developing and executing a regional digital marketing strategy to drive lead generation and revenue growth
- Optimizing search, email, paid media, and web performance through data-driven insights and best practices
- Coaching and developing a high-performing digital marketing team to deliver consistent, high-quality results
ASSUMPTION: These sample projects reflect the key responsibilities and required qualifications for this role.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other regional marketing leaders and business stakeholders?
- What are the most significant challenges facing the digital marketing function within the region?
- How does Marsh McLennan support the professional development and growth of its digital marketing team members?
- What is the company's approach to emerging technologies and AI in digital marketing?
ASSUMPTION: These questions will help you better understand the role's priorities, challenges, and growth opportunities, as well as Marsh McLennan's approach to digital marketing and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your digital marketing strategies, campaigns, and results to demonstrate your expertise
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
