🔹 Job Title: Regional Digital Marketing Specialist
🔹 Company: AutoStore™
🔹 Location: Ulm, Germany (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Hybrid (on-site and remote)
Key aspects of this role include:
ASSUMPTION: This role requires a strong focus on data-driven decision making and collaboration with various teams to ensure marketing efforts align with sales goals and regional pipeline requirements.
✅ B2B & ABM Campaign Execution: Implement and localize global ABM strategies, develop multi-channel B2B campaigns, and work closely with sales to align marketing efforts with regional pipeline goals.
✅ Digital Advertising & Paid Media: Support global account-based paid campaigns, optimize digital spend, and track and report on campaign performance.
✅ Organic Social: Implement global social media strategy, monitor performance, and collaborate with various departments to ensure effective execution of integrated social media strategies.
✅ Website & Content Personalization: Optimize regional landing pages, content, and digital experiences to resonate with target accounts and leverage personalization tools to tailor messaging.
✅ Marketing Automation & Lead Nurturing: Utilize marketing automation platforms to develop account-specific nurture sequences, align email marketing efforts with sales engagement strategies, and monitor and optimize funnel performance.
✅ Analytics & Performance Reporting: Track and analyze key ABM metrics, provide regular reporting and insights to regional leadership and the global digital marketing team, and use intent data and analytics to refine targeting strategies.
✅ Culture and Collaboration: Act as the digital marketing lead for the region, working closely with sales and local teams to align marketing efforts with regional pipeline goals and collaborate with global performance and brand/content marketing teams to ensure regional strategies align with global B2B and ABM frameworks.
✅ Leadership and Change: Stay up to date on B2B digital marketing trends and best practices, and provide regular reporting and insights to regional leadership and the global digital marketing team.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders simultaneously.
Education: Bachelor's Degree in Marketing or a related field
Experience: 3-5+ years in B2B digital marketing, with a strong focus on ABM
Required Skills:
Preferred Skills:
ASSUMPTION: Proficiency in the required tools and platforms is essential for success in this role. Candidates should have a proven track record of driving results through data-driven marketing strategies.
Salary Range: €55,000 - €70,000 per year (based on industry standards for a mid-level marketing role in Germany)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Germany. Actual compensation may vary based on factors such as experience, skills, and market conditions.
Industry: Industrial Automation. AutoStore™ specializes in automated storage and retrieval systems, helping brands exceed customer expectations by ensuring orders arrive faster than ever with minimal environmental impact.
Company Size: Large (1,001-5,000 employees). AutoStore™ is a global technology company with more than 1,600 systems in nearly 60 countries, offering a creative, safe, and solid workplace in a business experiencing tremendous growth.
Founded: 1995. AutoStore™ was founded in Norway and has since grown into a global company listed on the Oslo Stock Exchange.
Company Description:
Company Specialties:
Company Website: https://www.autostoresystem.com/
ASSUMPTION: AutoStore™ is a well-established company in the industrial automation industry, with a strong focus on innovation and meeting the industry’s most complex needs through automation.
Career Level: Mid-level. This role requires 3-5 years of experience in B2B digital marketing with a strong focus on ABM.
Reporting Structure: The Regional Digital Marketing Specialist reports to the Regional Marketing Manager and works closely with global performance marketing teams, local sales, and stakeholders.
Work Arrangement: Hybrid. This role offers a combination of on-site and remote work, with flexibility to balance both work environments.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for growth and development within a dynamic and innovative company.
Office Type: Hybrid. AutoStore™ offers a combination of on-site and remote work, allowing employees to balance both work environments.
Office Location(s): Ulm, Germany (with remote flexibility)
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The hybrid work arrangement and central location in Europe make this role an attractive opportunity for candidates seeking a balance between on-site and remote work, as well as those interested in living in a historic and culturally rich city.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B Marketing, Account Based Marketing, Digital Advertising, Paid Media, Marketing Automation, Analytics, Lead Nurturing, Content Marketing, Social Media, CRM, Data Analysis, Email Marketing, Performance Reporting, Collaboration, Strategic Mindset, German Language, English Language
ASSUMPTION: AutoStore™'s hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and specific role requirements.
ASSUMPTION: Proficiency in the required tools and technologies is essential for success in this role. Candidates should have experience using these platforms and be comfortable learning new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: AutoStore™ values candidates who are aligned with the company's values and work style, as well as those who can demonstrate a strong fit with the role's requirements and the company's culture.
ASSUMPTION: These challenges can be mitigated by strong communication, time management, and organizational skills, as well as a willingness to adapt and learn in a dynamic work environment.
ASSUMPTION: This role offers unique opportunities for candidates interested in the industrial automation industry and those seeking to develop their skills in ABM and digital advertising within a dynamic and innovative company.
ASSUMPTION: These sample projects demonstrate the types of initiatives the Regional Digital Marketing Specialist may be expected to undertake, with a focus on driving results through data-driven marketing strategies and collaboration with various teams.
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development within the regional marketing team.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.