🔹 Job Title: Regional Digital Marketing Specialist
🔹 Company: AutoStore™
🔹 Location: Salem, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong focus on B2B digital marketing, with a particular emphasis on ABM strategies. The ideal candidate will have experience in executing targeted campaigns and optimizing digital channels to drive engagement with key accounts.
✅ Implement and localize global ABM strategies to engage and nurture high-value accounts
✅ Develop multi-channel B2B campaigns across LinkedIn, paid media, email, and content marketing to support account engagement
✅ Work closely with sales to align marketing efforts with regional pipeline goals
✅ Support the global account-based paid campaigns (LinkedIn Ads, Google Ads, programmatic) tailored to specific industries and accounts
✅ Optimize digital spend for lead generation, pipeline acceleration, and account engagement
✅ Track and report on campaign performance, providing insights for continuous improvement
✅ Implement the global social media strategy (LinkedIn) customized to regional requirements
✅ Monitor performance regularly to identify trends and engagement opportunities
✅ Collaborate with various departments to ensure the effective execution of integrated social media strategies
✅ Optimize regional landing pages, content, and digital experiences to resonate with target accounts
✅ Leverage personalization tools and data insights to tailor messaging for key B2B audiences
✅ Utilize marketing automation platforms (SFDC, Power BI, HubSpot) to develop account-specific nurture sequences
✅ Align email marketing efforts with sales engagement strategies
✅ Monitor and optimize funnel performance to improve conversion rates
✅ Track and analyze key ABM metrics such as engagement rates, pipeline influence, and account penetration
✅ Provide regular reporting and insights to regional leadership and the global digital marketing team
✅ Stay up to date on B2B digital marketing trends and best practices
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills. The ideal candidate will be comfortable working with various departments and stakeholders to ensure effective execution of integrated marketing strategies.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5+ years in B2B digital marketing, with a strong focus on ABM
Required Skills:
Preferred Skills:
ASSUMPTION: The required skills for this role are highly specialized and specific to B2B digital marketing, with a particular emphasis on ABM strategies. The ideal candidate will have a proven track record of executing targeted campaigns and optimizing digital channels to drive engagement with key accounts.
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Regional Digital Marketing Specialist with 3-5 years of experience)
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range for this role is based on industry standards for a Regional Digital Marketing Specialist with 3-5 years of experience. The benefits package is comprehensive and designed to support the well-being and professional development of employees.
Industry: Industrial Automation
Company Size: 1,001-5,000 employees
Founded: 1995
Company Description:
Company Specialties:
Company Website: https://www.autostoresystem.com/
ASSUMPTION: AutoStore™ is a global technology company that specializes in industrial automation. The company's vision is to store and move things for everyone, everywhere, using advanced software to automate and orchestrate order fulfillment. With over 1,600 systems in nearly 60 countries, AutoStore is committed to helping brands exceed customer expectations while minimizing environmental impact.
Career Level: Mid-level
Reporting Structure: Reports to the Director of Marketing North America
Work Arrangement: On-site, full-time
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential for career advancement within the marketing department or the company as a whole. The role also provides opportunities to work on high-impact projects and gain exposure to senior leadership, as well as access to professional development programs.
Office Type: Corporate office
Office Location(s): 3 Corporate Park Dr, Derry, New Hampshire 03038, US
Geographic Context:
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The office is located in a convenient and accessible location, with a mix of urban and suburban living options nearby. The work schedule is typical for a corporate office environment, with flexible hours and remote work arrangements available as needed.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B marketing, ABM, paid media, marketing automation, analytics, LinkedIn Ads, Google Ads, CRM, sales alignment, content marketing, lead generation, digital advertising, social media strategy, data-driven, performance reporting, email marketing
ASSUMPTION: The application process for this role is typical for a corporate environment, with a focus on assessing cultural fit and relevant B2B digital marketing experience. The interview process is designed to assess the candidate's fit for the role and the company's mission, with a particular emphasis on collaboration and project management skills.
ASSUMPTION: The tools and technologies required for this role are specific to B2B digital marketing, with a particular emphasis on ABM strategies. The ideal candidate will have experience with the tools and technologies listed above, as well as a strong understanding of the B2B digital marketing landscape.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate for this role will be a strong fit for the company's values and work style, with a particular emphasis on collaboration, customer-centricity, and data-driven decision-making. The self-assessment questions are designed to help candidates evaluate their fit for the role and the company's culture.
ASSUMPTION: The potential challenges for this role are specific to the requirements of the role and the company's culture. The ideal candidate will be comfortable working collaboratively and have a strong understanding of the B2B digital marketing landscape, as well as a willingness to adapt to the company's work style and location.
ASSUMPTION: This role is similar to other B2B marketing roles, with a particular emphasis on ABM strategies and cross-functional collaboration. The ideal candidate will have relevant experience in the field and be comfortable working collaboratively with various departments and stakeholders.
ASSUMPTION: The sample projects for this role are specific to the requirements of the role and the company's culture. The ideal candidate will have relevant experience in the field and be comfortable working collaboratively with various departments and stakeholders to execute targeted campaigns and optimize digital channels.
ASSUMPTION: The key questions to ask during the interview for this role are designed to assess the candidate's fit for the role and the company's culture, with a particular emphasis on collaboration, data-driven decision-making, and project management skills.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.