🔹 Job Title: Regional Director of Marketing
🔹 Company: Perkins Management Services Company
🔹 Location: Tuskegee, AL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of the restaurant industry and its customers.
✅ Manage a team to conduct market research and customer feedback surveys to understand customer perceptions associated with unit landscape
✅ Identify opportunities for growth through new product innovations and placement
✅ Develop and implement regional multi-channel advertising strategies
✅ Create product promotion plans to drive continued growth
✅ Develop partnerships that strengthen public relations
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution. Successful candidates will be comfortable with both high-level strategy and day-to-day tactical tasks.
Education: Bachelor's Degree with Marketing concentration
Experience: 5+ years of Marketing experience in a multi-unit restaurant operation
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the restaurant industry and fluency in Spanish may be beneficial for this role due to the company's customer base and market presence.
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Director with 5-10 years of experience in the restaurant industry)
Benefits:
Working Hours: Full-time, Monday-Friday, with occasional weekend and evening work as needed
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Director with the required experience. The benefits listed are common for companies of this size in the restaurant industry.
Industry: Hospitality, specifically food service management
Company Size: Medium (501-1,000 employees)
Founded: 2004, with a focus on growth and innovation
Company Description:
Company Specialties:
Company Website: http://www.perkinsusa.com
ASSUMPTION: Perkins Management Services Company is a growing, innovative company in the hospitality industry, with a focus on food service management and a commitment to exceptional customer service.
Career Level: Mid-level to senior, with potential for growth into a regional or national marketing leadership role
Reporting Structure: This role will likely report directly to the Vice President of Marketing or a similar executive position
Work Arrangement: On-site, with occasional remote work possible for certain tasks or meetings
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the company.
Office Type: Corporate headquarters with a casual, professional atmosphere
Office Location(s): Tuskegee, AL
Geographic Context:
Work Schedule: Full-time, with occasional weekend and evening work as needed
ASSUMPTION: The work environment at Perkins Management Services Company's headquarters is professional yet casual, with a focus on collaboration and teamwork. The geographic context of Tuskegee, AL, offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Director, Regional Marketing, Restaurant Marketing, Market Research, Advertising, Public Relations, Contract Negotiation, Marketing Initiatives, Impact Assessment, Awareness Improvement, Conversion Improvement
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who have a strong background in restaurant marketing and a proven track record of success in driving growth and improving customer perceptions.
ASSUMPTION: The specific tools and technologies used in this role will depend on the company's existing tech stack and the candidate's areas of expertise.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Successful candidates for this role will be comfortable working in a fast-paced, dynamic environment and have a proven track record of driving results and continuous improvement in their marketing efforts.
ASSUMPTION: This role presents a mix of strategic and tactical challenges, with a focus on balancing the needs of the business with the resources available to achieve marketing goals.
ASSUMPTION: This role is similar to other regional marketing positions in the restaurant industry, but with a greater focus on strategic planning and team leadership. Career paths in this role may include advancement to a regional or national marketing leadership position, or a move into a related field such as sales or operations.
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives that a Marketing Director in this role might be expected to undertake, but the specific projects will depend on the company's needs and priorities.
ASSUMPTION: These interview questions are designed to help candidates better understand the company's priorities, culture, and values, as well as the specific challenges and opportunities presented by this role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.