- Job Title: Regional Field Marketing Manager - Southern Europe
- Company: Zuora
- Location: Paris, France
- Job Type: On-site
- Category: Marketing
- Date Posted: May 19, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Driving account-based marketing (ABM) strategy across Southern Europe
- Collaborating with sales and cross-functional teams to align marketing efforts with local sales objectives
- Localizing and adapting global campaigns to resonate with local audiences
- Analyzing and reporting on pipeline performance to optimize marketing strategies
- Managing projects to a fixed budget and proven ROI with third-party vendors and contractors
ASSUMPTION: This role requires a well-rounded, autonomous individual who loves building relationships and is comfortable working in a fast-paced environment. Strong organizational and project management skills are crucial for success.
📋 Key Responsibilities
- Drive Account-Based Marketing (ABM) Strategy: Develop and execute ABM campaigns targeting key enterprise accounts in Southern Europe. Manage the full campaign lifecycle, from budgeting and planning to execution and optimization.
- Collaborate with Sales and Cross-Functional Teams: Work closely with sales teams in France and Italy to ensure marketing efforts align with local sales objectives and regional priorities. Partner with extended marketing teams, alliances, and customer success teams to deliver integrated marketing programs.
- Localize and Adapt Global Campaigns: Tailor global campaigns to the specific needs of the Southern European market. Ensure messaging, content, and strategies resonate with local audiences.
- Analyze and Report on Pipeline Performance: Track key metrics and collaborate with sales teams to evaluate the success of marketing programs. Use insights to optimize strategies and drive data-driven marketing decisions.
- Manage Projects and Budgets: Oversee projects to ensure they are delivered on time and within budget. Manage third-party vendors and contractors to maximize ROI.
ASSUMPTION: This role requires a hands-on marketer who is comfortable working independently and managing multiple projects simultaneously. Strong analytical skills and a solution-oriented mindset are essential for success.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 5+ years of experience in various marketing functions, with a focus on event management, demand generation, and ABM campaign design/execution
- Required Skills:
- Proven success in supporting field teams in a fast-paced environment
- Experience managing events, both physical and virtual, from planning to execution
- Strong interpersonal and communication skills
- Excellent organizational and project management skills
- Experience managing projects to a fixed budget and proven ROI with third-party vendors and contractors
- Demonstrated success in driving innovation and operational excellence
- Preferred Skills:
- Fluency in Italian (in addition to French and English)
- Solid understanding of online and account-based marketing
- Strong analytical skills (knowledge of Salesforce and PowerBi is a plus)
- Experience marketing B2B software solutions and knowledge of the French and Italian markets
ASSUMPTION: Candidates should have a proven track record of driving pipeline growth and bookings through integrated marketing programs. Experience working with enterprise accounts is a plus.
💰 Compensation & Benefits
- Salary Range: €70,000 - €90,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in France)
- Benefits:
- Competitive compensation, corporate bonus program, and performance rewards
- Retirement programs
- Medical, dental, and vision insurance
- Generous, flexible time off, including paid holidays, wellness days, and a company-wide end-of-year break
- 6 months of fully paid parental leave
- Learning and development stipend
- Opportunities to volunteer and give back, including charitable donation match
- Free resources and support for mental wellbeing
- Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in France. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 1,001-5,000 employees
- Founded: 2007
- Company Description: Zuora is a leading provider of subscription management and billing solutions, powering the Subscription Economy. The company helps businesses launch, manage, and scale new offerings, build stronger subscriber relationships, and deliver better digital experiences.
- Company Specialties: Subscription Billing, Subscription Commerce, Subscription Finance, Subscriber Insights, Subscriber Analytics, and Revenue Recognition
📊 Role Analysis
- Career Level: Mid-level Marketing Manager
- Reporting Structure: Reports to the EMEA Field Marketing Director and works closely with extended marketing teams, sales teams, and other cross-functional teams
- Work Arrangement: On-site, with flexibility for remote work as needed
- Growth Opportunities: Potential career growth opportunities include advancing to a regional marketing director role or moving into a more specialized marketing function within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization or explore other functions within the company.
🌍 Location & Work Environment
- Office Type: On-site, with a modern and collaborative work environment
- Office Location: Paris, France
- Geographic Context: Paris is a vibrant and multicultural city, offering a high quality of life, rich cultural experiences, and excellent connectivity to other major European cities
- Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: Working in Paris offers numerous benefits, including a high standard of living, access to world-class cultural institutions, and a dynamic business environment.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-step interview process, including phone or video screens, behavioral interviews, and a final presentation or case study.
- Key Assessment Areas: Candidates should be prepared to discuss their experience with ABM campaigns, event management, and pipeline analysis. They should also be ready to demonstrate their communication skills, cultural fit, and problem-solving abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Zuora and the Subscription Economy to demonstrate your understanding of the company and its mission
ASSUMPTION: Zuora values candidates who are passionate about the Subscription Economy and have a strong understanding of the company's products and services. Applicants should be prepared to discuss their familiarity with Zuora and how their skills and experience align with the company's goals.
ASSUMPTION: Candidates should have experience with marketing automation platforms, event management tools, and project management software. Familiarity with Salesforce and PowerBi is a plus.
👔 Cultural Fit Considerations
- Company Values: Zuora's core values include customer-centricity, innovation, and operational excellence. The company seeks candidates who embody these values and are passionate about driving growth and success for both the company and its customers.
- Work Style: Zuora values collaboration, agility, and a growth mindset. Candidates should be comfortable working in a fast-paced, dynamic environment and be open to learning and adapting as needed.
- Self-Assessment Questions:
- How do you embody Zuora's core values in your daily work?
- How have you demonstrated agility and adaptability in past roles?
- How do you approach collaboration and knowledge-sharing with cross-functional teams?
ASSUMPTION: Candidates should be able to articulate how their personal values and work style align with Zuora's company culture and be prepared to provide specific examples of their experience with the company's core values.
⚠️ Potential Challenges
- Language Barrier: While fluency in French and English is required, candidates may face communication challenges when working with Italian-speaking customers or colleagues.
- Time Zone Differences: Working with teams across Southern Europe may require adjusting to different time zones and coordinating meetings accordingly.
- Budget Constraints: Candidates must be mindful of budget constraints when planning and executing marketing campaigns and ensure that projects are delivered on time and within budget.
- Market Saturation: The Southern European market may be competitive, requiring candidates to be creative and innovative in their approach to generating pipeline growth.
ASSUMPTION: Candidates should be proactive in addressing these potential challenges and be prepared to discuss their strategies for overcoming them during the interview process.
📈 Similar Roles Comparison
- Role Differentiation: Unlike other marketing manager roles, this position focuses specifically on driving pipeline growth in Southern Europe through integrated marketing programs. Candidates should be prepared to discuss how their experience and skills differentiate them from other marketing professionals.
- Industry-Specific Context: Zuora operates in the Subscription Economy, a rapidly growing market with unique challenges and opportunities. Candidates should be familiar with the Subscription Economy and be able to discuss its relevance to the role.
- Career Path Comparison: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization or explore other functions within the company. Candidates should be prepared to discuss their long-term career goals and how this role fits into their career trajectory.
ASSUMPTION: Candidates should be able to articulate how their experience and skills make them a strong fit for this role and how the role aligns with their long-term career goals.
📝 Sample Projects
- ABM Campaign Development: Develop and execute an ABM campaign targeting a key enterprise account in Southern Europe, including budgeting, planning, execution, and optimization.
- Event Management: Plan and execute a virtual event for customers and prospects in Southern Europe, including speaker selection, agenda development, and promotion.
- Pipeline Analysis: Analyze pipeline performance data to identify trends and opportunities for optimization. Develop and present recommendations to the marketing team and sales leadership.
ASSUMPTION: Candidates should be prepared to discuss their experience with these types of projects and how they have driven pipeline growth and bookings through integrated marketing programs.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- How does this role fit into the broader marketing organization and company strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing team collaborate with sales and other cross-functional teams to drive pipeline growth and bookings?
- Company-Specific Questions:
- How does Zuora differentiate itself from other subscription management and billing providers?
- What are the key growth opportunities for Zuora in the Southern European market?
- Personal Growth Questions:
- What opportunities are there for professional development and growth within the marketing organization or the company as a whole?
- How does the company support work-life balance for its employees?
ASSUMPTION: Candidates should come prepared with thoughtful questions that demonstrate their interest in the role, the company, and their own personal growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://boards.greenhouse.io/zuora/jobs/6852702?gh_jid=6852702)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Zuora and the Subscription Economy to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
