📌 Core Information
🔹 Job Title: Regional Local Marketing Manager
🔹 Company: Bristol Myers Squibb
🔹 Location: Guangzhou, Guangdong, China
🔹 Job Type: Full-Time, Hybrid (2 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site & Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing local marketing strategies to drive brand awareness and sales.
- Collaborating with cross-functional teams to align local marketing efforts with global strategies.
- Managing local marketing budgets and ensuring compliance with company policies and regulations.
- Building and maintaining strong relationships with local healthcare professionals and key opinion leaders.
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on collaboration and stakeholder management.
📋 Key Responsibilities
✅ Develop and implement local marketing strategies to drive brand awareness and sales.
✅ Collaborate with cross-functional teams to align local marketing efforts with global strategies.
✅ Manage local marketing budgets and ensure compliance with company policies and regulations.
✅ Build and maintain strong relationships with local healthcare professionals and key opinion leaders.
✅ Monitor local market trends and competitor activities, and provide regular reports to management.
✅ Participate in local events and conferences to represent the company and its products.
ASSUMPTION: This role may require occasional travel to attend industry events or meet with key stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.
Experience: 2-5 years of experience in marketing, with a focus on local or regional marketing. Pharmaceutical industry experience is preferred but not required.
Required Skills:
- Proven track record in developing and implementing successful marketing strategies.
- Strong analytical skills and data-driven mindset.
- Excellent communication and stakeholder management skills.
- Fluency in English and Mandarin Chinese (both spoken and written).
- Proficient in Microsoft Office Suite and marketing analytics tools.
Preferred Skills:
- Experience in the pharmaceutical industry.
- Familiarity with the Chinese healthcare market and regulatory environment.
- Bilingual or multilingual skills.
ASSUMPTION: Candidates with experience in digital marketing and social media management may be at an advantage for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Regional Local Marketing Manager in the pharmaceutical industry in Guangzhou, the estimated salary range is CNY 350,000 - 500,000 per year.
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Flexible work arrangements, with a hybrid work model (2 days on-site).
- Opportunities for professional development and career growth.
- Employee discounts on company products.
Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Salary and benefits may vary based on the candidate's experience and qualifications. The provided range is an estimate and should be confirmed with the hiring manager.
📌 Applicant Insights
🔍 Company Context
Industry: Bristol Myers Squibb operates in the pharmaceutical industry, focusing on the discovery, development, and delivery of innovative medicines in areas such as oncology, hematology, immunology, cardiovascular disease, and fibrosis.
Company Size: With over 10,000 employees worldwide, Bristol Myers Squibb is a large organization that offers numerous opportunities for career growth and development.
Founded: Bristol Myers Squibb was founded in 1887 and has since grown into a global biopharmaceutical company with a strong commitment to improving patients' lives through science.
Company Description:
- Bristol Myers Squibb is dedicated to transforming patients' lives through science, with a focus on discovering, developing, and delivering innovative medicines.
- The company fosters a culture of innovation, urgency, accountability, inclusion, and integrity, empowering employees to make a meaningful impact on patients' lives.
- Bristol Myers Squibb is committed to promoting health equity and improving health outcomes for populations disproportionately affected by serious diseases and conditions.
Company Specialties:
- Pharmaceutical manufacturing
- Biotechnology
- Research and development
- Healthcare
Company Website: www.bms.com
ASSUMPTION: Bristol Myers Squibb's focus on innovation and patient-centric approach creates an environment where employees can make a significant impact on patients' lives.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the marketing function.
Reporting Structure: The Regional Local Marketing Manager reports directly to the Marketing Director and works closely with cross-functional teams, including sales, medical affairs, and market access.
Work Arrangement: This role follows a hybrid work model, with 2 days on-site at the Guangzhou office and the remaining days working remotely.
Growth Opportunities:
- Progression to a senior marketing role, such as Senior Marketing Manager or Marketing Director.
- Expansion into other therapeutic areas or regions within the company.
- Development of leadership and management skills through mentorship and training programs.
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within the company, with numerous career paths available.
🌍 Location & Work Environment
Office Type: The Guangzhou office is a modern, collaborative workspace that fosters innovation and productivity.
Office Location(s): 3401 Princeton Pike, Lawrence Township, NJ 08648, US; South Tower, 345 Park Avenue, New York, NY 10154-0037, US; 950 E Paces Ferry Rd NE, Atlanta, GA 30326, US; Avenue de Finlande 4, Braine-l'Alleud, Walloon Region 1420, BE; Arnulfstrasse 29, Munich, BY 80636, DE; Cruiserath Road, Dublin, County Dublin, IE; 311 Pennington Rocky Hill Rd, Pennington, NJ 08534, US; 38 Jackson Road, Devens, MA 01434, US
Geographic Context:
- Guangzhou is the capital and largest city of Guangdong Province, located in southern China.
- The city is a major hub for the pharmaceutical industry, with a strong focus on research and development and manufacturing.
- Guangzhou offers a vibrant cultural scene, with numerous historical sites, museums, and entertainment options.
Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 6:00 PM, with occasional overtime required to meet project deadlines.
ASSUMPTION: The hybrid work model offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video screening with the hiring manager or HR representative.
- In-depth behavioral and technical interviews with cross-functional stakeholders.
- Final interview with the Marketing Director or another senior leader.
- Background check and offer extension.
Key Assessment Areas:
- Marketing strategy and planning
- Stakeholder management and communication
- Data analysis and interpretation
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements, with a focus on local or regional marketing campaigns.
- Demonstrate strong analytical skills and a data-driven mindset through examples from previous roles.
- Tailor your resume and cover letter to emphasize your fit with the company's culture and values.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with cross-functional teams.
ATS Keywords: Marketing strategy, local marketing, brand awareness, sales, cross-functional teams, stakeholder management, data analysis, pharmaceutical industry, hybrid work model, Guangzhou
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate pool. Applicants should be prepared for a thorough assessment of their skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing analytics tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Communication and collaboration platforms (e.g., Microsoft Teams, Slack, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Passion: We are driven by a deep desire to help patients and make a meaningful impact on their lives.
- Innovation: We foster a culture of creativity and continuous learning to stay at the forefront of our industry.
- Urgency: We act with a sense of purpose and urgency to deliver results and improve patients' lives.
- Accountability: We take responsibility for our actions and hold ourselves and each other accountable for delivering on our commitments.
- Inclusion: We value diversity and foster an inclusive environment where everyone feels respected and empowered to contribute their unique perspectives.
- Integrity: We act with honesty, transparency, and fairness in all our interactions and decisions.
Work Style:
- Collaborative: We work closely with cross-functional teams to align our efforts and achieve common goals.
- Data-driven: We make informed decisions based on data and analytics to optimize our marketing strategies.
- Adaptable: We embrace change and continuously evolve our approach to stay ahead of market trends and competitor activities.
Self-Assessment Questions:
- How do you demonstrate passion for improving patients' lives in your daily work?
- Can you provide an example of a time when you drove innovation and achieved exceptional results in a marketing campaign?
- How do you balance urgency and accountability when managing multiple projects and priorities?
- How do you foster a culture of inclusion and ensure that diverse perspectives are considered in your decision-making processes?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Bristol Myers Squibb's values and a commitment to fostering a positive and inclusive work environment.
⚠️ Potential Challenges
- Managing local marketing budgets and ensuring compliance with company policies and regulations may require strong attention to detail and organizational skills.
- Building and maintaining strong relationships with local healthcare professionals and key opinion leaders may require extensive travel and a high level of cultural sensitivity.
- The hybrid work model may present challenges in terms of communication and collaboration, requiring employees to be proactive and adaptable in their approach to remote work.
- The dynamic and fast-paced nature of the pharmaceutical industry may require employees to be flexible and adaptable in their roles and responsibilities.
ASSUMPTION: Successful candidates will be proactive in seeking out support and resources to overcome challenges and drive success in their roles.
📈 Similar Roles Comparison
- Compared to other marketing roles in the pharmaceutical industry, this position places a greater emphasis on local market knowledge and stakeholder management.
- The hybrid work model offers a balance between on-site collaboration and remote flexibility, which may be more or less appealing depending on the candidate's personal preferences and circumstances.
- Career progression in this role may involve expanding into other therapeutic areas or regions within the company, offering opportunities for growth and development beyond traditional marketing career paths.
ASSUMPTION: Applicants should consider their personal and professional goals when evaluating this role and comparing it to other opportunities in the industry.
📝 Sample Projects
- Developing and implementing a local marketing campaign to launch a new product in the Guangzhou market.
- Conducting market research and analysis to identify trends and opportunities in the local healthcare market and developing targeted marketing strategies to capitalize on these insights.
- Managing local marketing budgets and ensuring compliance with company policies and regulations, while optimizing resource allocation to maximize marketing impact.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges that may be encountered in this role. Actual projects and tasks may vary depending on the specific needs of the business and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging local marketing campaign you've managed, and how you overcame any obstacles to achieve success?
- How do you balance the need for global alignment with the need for local market flexibility in your marketing strategies?
- Can you provide an example of a time when you had to manage a difficult stakeholder relationship, and how you resolved the issue to achieve a positive outcome?
- How does Bristol Myers Squibb support the professional development and career growth of its marketing employees?
- What are the most important qualities you look for in a successful Regional Local Marketing Manager, and how do you assess these qualities during the interview process?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the cultural fit of the organization. Applicants should feel free to ask additional questions to gain a deeper understanding of the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on local or regional marketing campaigns.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with cross-functional teams.
- If selected for an interview, be prepared to provide examples of your marketing achievements and the impact you've made in previous roles.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
