📌 Core Information
🔹 Job Title: Regional Marketing CHINA
🔹 Company: Nexperia
🔹 Location: Shenzhen, Guangdong, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining a regional business development plan focusing on end customer potentials, application trends, and marketing lead generation
- Engaging with and developing end customers to increase Nexperia’s share of wallet and improve business models
- Managing pricing strategies and executing negotiations with end customers
- Collaborating with sales teams to follow up on marketing and sales leads and convert leads to sales
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills to succeed in a fast-paced, global business environment.
📋 Key Responsibilities
✅ Build and maintain a (Sub-)Region specific business development plan, focusing on end customer potentials (TAM/SAM/QSAM), application trends and Marketing Lead generation
✅ Engage with and develop end customers to increase Nexperia’s share of wallet, regularly review and improve existing business models and increase Nexperia’s value offering by coordinating all service models.
✅ Manage the pricing strategy and execution in the region, including quoting to distributors and end customers
✅ Manage RFQs and plan, execute and review regular negotiations with end customers efficiently and effectively to grow our business
✅ Create and manage the BGs sales channel strategy, including list price updates (MPP / DBC), incentive programs and influencing terms & conditions of contracts
✅ Collect and share price insights from the market (benchmarking) to support the business creation process
✅ Collaborate with our Sales teams to follow up on Marketing & Sales Leads, plan new business opportunities in the Marketing Forecast and convert leads to Sales.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on business development and strategic planning
Required Skills:
- Strong background in Marketing, tools, and methodologies (SWOT, CRM, Lead Management, Business Development)
- Excellent negotiation and decision-making skills
- Excellent presentation and storytelling skills
- Advanced knowledge of business intelligence tools, e.g., Spotfire or PowerBI or comparable
- Excellent communication, presentation, and negotiation skills in English
- Fluent in English
Preferred Skills:
- Knowledge of semiconductor markets, customers, and/or supply chains
- Intercultural awareness and ability to work in international teams
- Eagerness to learn, adapt, and contribute in a fast-paced business environment
ASSUMPTION: While not explicitly stated, a strong understanding of the semiconductor industry and its customers would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager with 5-10 years of experience in the semiconductor industry in Shenzhen, the estimated salary range is ¥350,000 - ¥500,000 per year.
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Training and development opportunities
Working Hours: Full-time, 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nexperia operates in the semiconductor manufacturing industry, which is a critical component of the global electronics supply chain. The company specializes in the production of discrete semiconductors, logic devices, and analog and logic ICs.
Company Size: Nexperia is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Nexperia was founded in 2016, following the spin-off of the Standard Products business from NXP Semiconductors. The company has since grown to become a leading provider of essential semiconductors.
Company Description:
- Headquartered in the Netherlands, Nexperia is a global semiconductor company with a rich European history and over 15,000 employees across Europe, Asia, and the United States.
- As a leading expert in the development and production of essential semiconductors, Nexperia’s components enable the basic functionality of virtually every commercial electronic design in the world – from automotive and industrial to mobile and consumer applications.
- The company serves a global customer base, shipping more than 100 billion products annually. These products are recognized as benchmarks in efficiency – in process, size, power, and performance.
Company Specialties:
- Technology
- Electronics
- Engineering
- Discretes
- Diode
- Transistor
- MOSFET
- Logic
- Automotive
- ESD Protection
- Mobile
- Industry
- Computing
- Portable
- Robotics
- Manufacturing
- Chip
- Frontend
- Semiconductors
- Operations
- IT
- Hardware
- Power MOSFET
- and Analog
Company Website: www.nexperia.com
ASSUMPTION: Nexperia's large size and global presence provide opportunities for career growth and exposure to diverse projects and teams. The company's focus on essential semiconductors makes it a critical player in the global electronics supply chain.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Regional Marketing CHINA role reports directly to the Head of Marketing APAC and works closely with regional sales teams and other marketing colleagues globally.
Work Arrangement: This role is based in Shenzhen, China, with a hybrid work arrangement that combines on-site work with remote flexibility.
Growth Opportunities:
- Advancement to a regional marketing director or global marketing role
- Expansion into other business units or product lines within Nexperia
- Development of leadership and management skills through mentoring and training programs
ASSUMPTION: The regional focus of this role provides an opportunity to gain deep expertise in the Chinese market and develop strong relationships with local customers and partners.
🌍 Location & Work Environment
Office Type: Nexperia's Shenzhen office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): Jonkerbosplein 52, Nijmegen, Gelderland 6534 AB, NL
Geographic Context:
- Shenzhen is a major city in southern China, known for its high-tech industry and vibrant startup ecosystem.
- The city is part of the Greater Bay Area, a region that includes Hong Kong and Macau and is home to over 70 million people.
- Shenzhen's subtropical climate offers mild winters and hot, humid summers.
Work Schedule: The work schedule for this role is Monday to Friday, with flexibility for remote work as needed.
ASSUMPTION: Shenzhen's dynamic business environment and proximity to Hong Kong provide opportunities for international exposure and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and other stakeholders
- Final interview with the Head of Marketing APAC
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and business acumen
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of your strategic planning, negotiation, and customer engagement skills
- Demonstrate your understanding of the semiconductor industry and Nexperia's business
ATS Keywords: Marketing, Business Development, Strategic Planning, Semiconductors, Customer Engagement, Negotiation, Cross-functional Collaboration, Stakeholder Management, English Fluency
ASSUMPTION: Nexperia's hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- Business intelligence tools (e.g., Spotfire, PowerBI)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Sustainability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and open to change
Self-Assessment Questions:
- How do you demonstrate Nexperia's customer-centric values in your work?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you stay organized and focused in a fast-paced, dynamic work environment?
ASSUMPTION: Nexperia values candidates who are customer-focused, innovative, collaborative, and adaptable, with a strong sense of integrity and commitment to sustainability.
⚠️ Potential Challenges
- Managing a large and diverse customer base with varying needs and expectations
- Navigating a complex and competitive global market
- Balancing short-term business needs with long-term strategic goals
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: The regional focus of this role may present unique challenges related to cultural differences, language barriers, and time zone differences.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position has a strong focus on business development and strategic planning, rather than day-to-day marketing execution
- This role requires a deep understanding of the semiconductor industry and its customers, as well as strong negotiation and project management skills
- Career progression in this role may lead to regional marketing director or global marketing positions within Nexperia or other organizations
ASSUMPTION: The unique combination of business development, strategic planning, and customer engagement skills required for this role sets it apart from other marketing positions.
📝 Sample Projects
- Developing a regional business development plan to increase Nexperia's share of wallet with key customers
- Negotiating pricing strategies and contract terms with end customers to maximize revenue and market share
- Collaborating with sales teams to convert marketing leads into sales opportunities and drive revenue growth
ASSUMPTION: The specific projects undertaken in this role will depend on the candidate's experience, the team's priorities, and the market's needs.
❓ Key Questions to Ask During Interview
- How does this role fit into Nexperia's overall marketing strategy and global business objectives?
- What are the key priorities for this role in the first 90 days?
- How does Nexperia support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the semiconductor industry, and how does Nexperia plan to address them?
- How does Nexperia foster a culture of innovation and collaboration across its global marketing teams?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding Nexperia's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of your strategic planning, negotiation, and customer engagement skills
- Demonstrate your understanding of the semiconductor industry and Nexperia's business
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
