Regional Marketing Coordinator

📌 Core Information

🔹 Job Title: Regional Marketing Coordinator

🔹 Company: Ryan Companies US, Inc.

🔹 Location: Phoenix, Arizona, United States

🔹 Job Type: Full-Time

🔹 Category: Real Estate

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Coordinating regional branding and marketing efforts
• Supporting business development and pursuits
• Executing events, promotions, and public relations
• Managing CRM and project information
• Collaborating with regional and national marketing teams

ASSUMPTION: This role requires a balance of creativity, organization, and communication skills. The ideal candidate will be comfortable working in a fast-paced team environment and have experience in commercial development or construction pursuits.

📋 Key Responsibilities

✅ Coordinate and support business development and customer events, including tradeshows and industry conferences across the division.

✅ Coordinate marketing projects, including site signage and fence wrap needs, groundbreaking events, grand opening events, photography and public relations.

✅ In coordination with national Public Relations Manager, monitor industry social media marketing strategies and tools to ensure Ryan’s competitive advantage as well as executing on public relations efforts.

✅ CRM oversight & maintenance for accuracy of project information across regions.

✅ Coordinate with national marketing team for social media posts and content within regions.

✅ Coordinate advertising opportunities within regions.

✅ Coordinate holiday gift giving for local leadership teams.

✅ Coordinate the distribution of St. Patrick’s Day and other holiday cards/gifts across regions.

✅ Coordinate award submittals across the division.

✅ In coordination with national Public Relations Manager, support national awards for projects and people.

✅ Execute communications such as direct mailings, e-campaigns, etc. across the division.

✅ Maintain project summary sheets and bios for regions.

✅ Interact with national and other regional marketers for branding continuity, national pursuits, and best practices.

✅ Under the strategic direction of the regional marketing lead, support the pursuit process: design, develop, and write RFQ/RFP responses; interview project team members; collaborate with sales efforts; market research; CRM pursuit maintenance; assemble qualifications; create client leave-behind documents; proposal tracking and hit rates; graphic design support; attend/schedule go/no go meetings; create proposal planners; other duties as assigned.

ASSUMPTION: The responsibilities listed are comprehensive but may vary based on specific projects and team needs.

🎯 Required Qualifications

Education: Bachelor’s degree in Communications, Marketing, or related field

Experience: 2-5 years in commercial development, construction, or related field

Required Skills:

• Excellent business and proposal writing skills and editing abilities
• Intermediate graphic design skills
• Strong communication skills, both verbal and written
• Self-motivated with the ability to take initiative and work under direction
• Detail-oriented, organized, flexible, highly proficient at multitasking
• Shares the Ryan values and adds to the positive fabric of the team and the Ryan culture overall

Preferred Skills:

• Knowledge of database concepts (such as CRM systems and their uses)
• Proficient with Adobe Creative Suite

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite is likely expected for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive Salary
• Medical, Dental, and Vision Benefits
• Retirement and Savings Benefits
• Flexible Spending Accounts
• Life Insurance
• Educational Assistance
• Paid Time Off (PTO)
• Parenting Benefits
• Long-term Disability
• Ryan Foundation – charitable matching funds
• Paid Time for Volunteer Events

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, specifically focusing on construction, architecture, engineering, development, real estate management, and capital markets.

Company Size: Ryan Companies has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: 1938, with a rich history and extensive experience in the real estate industry.

Company Description:

• Ryan Companies is a national leader in commercial real estate services, focusing on uncovering the “why” behind projects to achieve the best possible outcome.
• The company builds more than just physical structures; they build the backdrops to life’s stories, creating spaces that add value to people’s lives and communities.
• Ryan Companies’ values – Safety, Integrity, Respect, Stewardship, Family, Excellence, and Fun – define their culture and guide their decisions.

Company Specialties:

• Construction
• Architecture + Engineering
• Development
• Real Estate Management
• Capital Markets

Company Website: http://www.ryancompanies.com

ASSUMPTION: Ryan Companies’ focus on understanding the “why” behind projects sets them apart in the real estate industry, allowing them to create more meaningful and valuable spaces for their clients and communities.

📊 Role Analysis

Career Level: This role is an entry to mid-level position within the marketing department, offering opportunities for growth and advancement within the company.

Reporting Structure: The Regional Marketing Coordinator will report directly to the regional marketing lead and collaborate with regional and national marketing teams.

Work Arrangement: This is an on-site position based in the Phoenix office, with potential for hybrid or remote work based on project needs and team dynamics.

Growth Opportunities:

• Advancement within the marketing department or related fields, such as business development or project management.
• Expansion of responsibilities based on performance and project needs.
• Opportunities to work on diverse projects and gain experience in various aspects of the real estate industry.

ASSUMPTION: The Regional Marketing Coordinator role offers a unique opportunity to gain experience in various aspects of marketing, business development, and project management within the real estate industry.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and team-oriented culture.

Office Location(s): 3900 East Camelback Road, Suite 100, Phoenix, AZ 85018, US

Geographic Context:

• The Phoenix office is located in the Camelback Corridor, a bustling business district with easy access to amenities and public transportation.
• Phoenix offers a vibrant arts and culture scene, with numerous museums, theaters, and festivals throughout the year.
• The city enjoys a desert climate with hot summers and mild winters, providing ample opportunities for outdoor activities and recreation.

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on project needs and team dynamics.

ASSUMPTION: The Phoenix office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the regional marketing lead and other team members
• Final interview with the regional marketing lead and/or other senior leadership
• Background check and offer extension

Key Assessment Areas:

• Writing and communication skills
• Graphic design skills and proficiency with Adobe Creative Suite
• Understanding of CRM systems and database concepts
• Ability to work in a fast-paced team environment and manage multiple projects
• Alignment with Ryan Companies’ values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, such as commercial development, construction, or marketing experience.
• Demonstrate your understanding of Ryan Companies’ values and how your skills and experiences align with their culture.
• Prepare examples of your writing and graphic design work to showcase your skills during the interview process.

ATS Keywords: Regional Marketing, Marketing Coordinator, Commercial Development, Construction, Business Development, CRM, Graphic Design, Adobe Creative Suite, Real Estate, Phoenix

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s skills, experiences, and cultural fit within the marketing department and Ryan Companies as a whole.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Creative Suite
• CRM system (likely Salesforce or similar)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)

ASSUMPTION: The specific tools and technologies used may vary based on the team’s preferences and project needs.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Respect
• Stewardship
• Family
• Excellence
• Fun

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on continuous improvement and innovation
• Committed to creating meaningful and valuable spaces for clients and communities

Self-Assessment Questions:

• How have you demonstrated your commitment to safety and integrity in previous roles?
• Can you provide an example of a time when you went above and beyond to support your team or a colleague?
• How do you approach balancing multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Ryan Companies values a strong cultural fit, and candidates who demonstrate a genuine understanding and alignment with their values will be more successful in the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing creative and analytical tasks
• Adapting to changes in project scope or priorities
• Working with diverse teams and stakeholders
• Navigating a large organization with multiple departments and teams

ASSUMPTION: The Regional Marketing Coordinator role may present unique challenges, but with strong communication skills, adaptability, and a commitment to continuous learning, candidates can successfully navigate these obstacles.

📈 Similar Roles Comparison

• Compared to other marketing coordinator roles, this position offers more exposure to business development and pursuit support, providing a unique opportunity to gain experience in both marketing and project management.
• Within the real estate industry, Ryan Companies’ focus on understanding the “why” behind projects sets them apart from competitors, offering candidates a more meaningful and impactful work experience.
• Career progression in this role may follow a path similar to other marketing professionals, with opportunities for advancement in marketing, business development, or project management roles.

ASSUMPTION: The Regional Marketing Coordinator role offers a unique blend of marketing and project management experience, setting it apart from similar roles in the industry.

📝 Sample Projects

• Coordinating a regional tradeshow or industry conference, including vendor management, logistics, and on-site support
• Developing and executing a targeted marketing campaign to promote a new development or project
• Creating and distributing project summary sheets and bios for regional projects
• Supporting the pursuit process for a major development project, including RFQ/RFP response development and graphic design

ASSUMPTION: The specific projects and tasks assigned to the Regional Marketing Coordinator may vary based on project needs and team dynamics.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and priorities for this role?
• How does this role collaborate with other regional and national marketing teams?
• What opportunities are there for professional growth and development within this role?
• How does Ryan Companies support work-life balance for its employees?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, such as commercial development, construction, or marketing experience.
• Prepare examples of your writing and graphic design work to showcase your skills during the interview process.
• Research Ryan Companies and their values to demonstrate your understanding and alignment with their culture.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.