📌 Core Information
🔹 Job Title: Regional Marketing Director Southern Europe
🔹 Company: Mitel
🔹 Location: Guyancourt (Hybrid), Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and owning regional marketing strategy across Southern Europe
- Executing Account-Based Marketing (ABM) strategies and demand generation programs
- Collaborating with Sales and BDR teams to identify, reach, engage, and convert high-value accounts
- Leading and developing the Southern European marketing team
- Contributing to the International Marketing leadership team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing to drive high-impact go-to-market strategies across multiple countries and languages.
📋 Key Responsibilities
✅ Develop and own the regional marketing strategy across Southern Europe, ensuring alignment with global marketing priorities and local sales requirements
✅ Translate global campaigns into actionable regional plans, adapting messaging and execution to local market dynamics and nuances
✅ Drive quarterly and annual planning and review cycles with Southern Europe marketing and sales teams
✅ Lead the regional ABM strategy, working closely with Sales and BDR teams to identify, reach, engage, and convert high-value accounts through 1:1, 1:few, and 1:many ABM tactics
✅ Lead the execution of regional demand generation programs across digital, events, email, social, and partner-led channels
✅ Leverage Marketing Ops support for use of account-based intent data, account and buying team data, reporting dashboards, and website insights to develop, execute, and course-correct campaigns
✅ Track and optimize campaign performance through marketing automation and CRM platforms, ensuring clear attribution and ROI
✅ Plan and execute co-marketing initiatives with top-tier partners and distributors using Joint Marketing Funds (JMF)
✅ Support the recruitment, onboarding, and enablement of strategic partners through customized campaign assets, partner communications, and events
✅ Develop lifecycle campaigns that enhance customer onboarding, usage, and satisfaction while supporting cross-sell and upsell initiatives
✅ Lead, coach, and develop the Southern European marketing team to achieve operational excellence and strategic impact
✅ Foster a collaborative, data-first, and agile team culture that thrives on performance and continuous improvement
✅ Contribute to the International Marketing leadership team and ensure alignment with global brand, content, and digital strategies
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and adaptability to local market dynamics and nuances.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA is a plus
Experience: 5-8+ years of B2B marketing experience in SaaS, UCaaS, telecommunications, or IT sectors
Required Skills:
- Proven experience managing regional marketing programs across multiple countries and languages
- Demonstrated success in Account-Based Marketing (ABM) program design and execution, in collaboration with Sales
- Hands-on experience with Salesforce, Marketo, and intent data/ABM platforms such as 6Sense, Demandbase, or equivalent
Preferred Skills:
- Experience managing external agencies and marketing service providers to deliver high-quality outputs
- Strong knowledge of the B2B buyer journey, content mapping, and multichannel orchestration
ASSUMPTION: Candidates should have a proven track record in regional marketing, ABM, and driving high-impact go-to-market strategies in the B2B space.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for a Regional Marketing Director role in France)
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Flexible work arrangements
Working Hours: Full-time (Hybrid: 2-3 days on-site per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Regional Marketing Director role in France, with 5-10 years of experience. Actual compensation may vary based on the candidate's qualifications and Mitel's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 1,001-5,000 employees
Founded: 1972
Company Description:
- Mitel powers more than 2 billion connections every day, helping businesses connect, collaborate, and take care of customers
- They provide unified communications and collaboration solutions, enabling businesses to communicate and collaborate more effectively
- Mitel is committed to achieving workforce diversity and creating an inclusive working environment
Company Specialties:
- Unified Communications
- VoIP
- Contact Center
- Collaboration
- Cloud Communications
- Mobility
- Unified Messaging
- Virtualization
- UCaaS
- and Cloud
Company Website: www.mitel.com
ASSUMPTION: Mitel is a well-established telecommunications company with a strong focus on unified communications and collaboration solutions. They value diversity and inclusion in their workforce.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports directly to the Group Director, International Marketing
Work Arrangement: Hybrid: 2-3 days on-site per week
Growth Opportunities:
- Potential to grow into a more senior leadership role within the International Marketing team
- Opportunities to expand regional responsibilities and impact across Europe
- possibility to work on global marketing initiatives and collaborate with international teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand regional responsibilities and impact, and to work on global marketing initiatives.
🌍 Location & Work Environment
Office Type: Hybrid: 2-3 days on-site per week
Office Location(s): Guyancourt, France
Geographic Context:
- Guyancourt is located in the Île-de-France region, about 30 km southwest of Paris
- The area is known for its technology and business parks, providing a vibrant work environment
- Guyancourt offers a good balance between urban and rural living, with easy access to both Paris and the countryside
Work Schedule: Full-time (Hybrid: 2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with the Group Director, International Marketing
- Background check and offer
Key Assessment Areas:
- Strategic thinking and regional marketing expertise
- Proven experience in ABM and demand generation
- Leadership skills and team management capabilities
- Cross-functional collaboration and stakeholder management
- Alignment with Mitel's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your regional marketing experience, ABM success stories, and leadership achievements
- Prepare examples of how you've adapted global campaigns to local market dynamics and nuances
- Be ready to discuss your approach to team leadership, cross-functional collaboration, and driving high-impact go-to-market strategies
- Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Regional Marketing, Southern Europe, ABM, Demand Generation, Go-to-Market Strategy, Team Leadership, Cross-Functional Collaboration, B2B Marketing, SaaS, UCaaS, Telecommunications, IT Sectors
ASSUMPTION: Mitel uses an Applicant Tracking System (ATS) to manage their recruitment process. Including relevant keywords in your resume and cover letter can help your application get noticed by the system.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Intent data/ABM platforms (e.g., 6Sense, Demandbase)
- Marketing automation and CRM platforms
- Joint Marketing Funds (JMF) management tools
ASSUMPTION: This role requires proficiency in various marketing automation, CRM, and ABM tools to effectively execute regional marketing strategies and track campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on customer needs and preferences to drive business success
- Innovative: Embrace change and continuous improvement to stay ahead of the competition
- Collaborative: Work together to achieve common goals and drive collective success
- Accountable: Take ownership of your responsibilities and deliver on commitments
Work Style:
- Data-driven: Use data and analytics to inform decision-making and measure marketing impact
- Agile: Adapt quickly to changing market dynamics and customer needs
- Strategic: Think critically and creatively to drive business growth
- Collaborative: Work effectively with cross-functional teams and stakeholders
Self-Assessment Questions:
- How have you adapted global campaigns to local market dynamics and nuances in previous roles?
- Can you provide an example of a successful ABM strategy you've executed, and how you measured its impact?
- How do you foster a collaborative, data-first, and agile team culture, and what metrics do you use to measure success?
ASSUMPTION: Mitel values candidates who align with their customer-centric, innovative, collaborative, and accountable company culture, and who can thrive in a data-driven, agile, and strategic work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders across different countries and time zones
- Adapting global campaigns to local market dynamics and nuances
- Balancing regional marketing priorities with global marketing objectives
- Driving high-impact go-to-market strategies in a fast-paced, matrixed environment
- Managing a hybrid team with remote and on-site members
ASSUMPTION: This role presents unique challenges related to managing multiple stakeholders, adapting to local market dynamics, and driving high-impact go-to-market strategies in a fast-paced, matrixed environment.
📈 Similar Roles Comparison
- Regional Marketing Director (Southern Europe) vs. Regional Marketing Director (EMEA):
- Southern Europe role focuses on France, Italy, Spain, and Portugal, while EMEA role covers a broader geographic area
- Southern Europe role may have a smaller team and more focused regional scope
- Industry-specific context:
- Telecommunications industry is highly competitive and dynamic, requiring continuous innovation and adaptation
- B2B marketing in SaaS, UCaaS, and IT sectors requires a deep understanding of technology trends and customer needs
- Career path comparison:
- Regional Marketing Director role can serve as a stepping stone to more senior leadership positions within the International Marketing team
- Gaining experience in regional marketing and ABM can open up opportunities to work on global marketing initiatives and collaborate with international teams
ASSUMPTION: While Regional Marketing Director roles share many similarities, there are distinct differences in geographic scope, team size, and career progression paths. Understanding these nuances can help candidates tailor their application and interview approach to the specific role they're targeting.
📝 Sample Projects
- Developing and executing a regional ABM strategy to drive pipeline creation and customer engagement in France
- Adapting a global customer lifecycle marketing campaign to the Italian market, with a focus on customer onboarding and satisfaction
- Planning and executing a co-marketing initiative with a top-tier partner in Spain, using Joint Marketing Funds (JMF)
ASSUMPTION: These sample projects illustrate the types of initiatives a Regional Marketing Director might work on, highlighting the strategic, cross-functional, and data-driven nature of the role.
❓ Key Questions to Ask During Interview
- How does the company support regional marketing teams in adapting global campaigns to local market dynamics and nuances?
- Can you describe the team structure and reporting lines for the Southern Europe marketing team?
- How does the company measure and optimize campaign performance across different channels and regions?
- What opportunities are there for growth and professional development within the International Marketing team?
- How does the company foster a collaborative, data-first, and agile team culture, and what metrics do they use to measure success?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your regional marketing experience, ABM success stories, and leadership achievements
- Prepare examples of how you've adapted global campaigns to local market dynamics and nuances
- Be ready to discuss your approach to team leadership, cross-functional collaboration, and driving high-impact go-to-market strategies
- Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
