Regional Marketing Lead Skin Cleasing

📌 Core Information

🔹 Job Title: Regional Marketing Lead - Skin Cleansing

🔹 Company: Unilever

🔹 Location: San Salvador, El Salvador

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and implementing marketing strategies for skin cleansing brands in Central America
• Collaborating with cross-functional teams to ensure brand objectives are met
• Managing market research and consumer insights to drive brand growth
• Overseeing media investments and ensuring they deliver the expected return on investment

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Lead the understanding of Central American markets through market information management, agency research, consumer visits, and consumer contact

✅ Oversee the planning process: demand signal, investment for a healthy financial state

✅ Ensure the fulfillment of brand objectives: strategic and financial

✅ Identify trade-offs between brands/categories to maximize investment

✅ Monitor category/brand performance by country/channel/client to identify growth opportunities

✅ Monitor the effectiveness of media investments and key performance indicators (SOM, TOM, Nielsen, Latin Panel, Tracking Publicitario, Image Study, Ad-hoc Market Study)

✅ Plan, implement, develop, and evaluate activities for the brand portfolio and promotional activities

✅ Monitor sales estimates, inventory, SKUs, and supply

✅ Manage brand profitability, margins, and assigned budgets, determining investment priorities

✅ Lead teamwork with regional teams to ensure the receipt of the correct mix of OTIF, ensuring they have CAM input

✅ Lead and inspire agencies for marketing, media, activation, and PR to develop successful and high-impact creative communication plans

✅ Monitor mandatory regulatory processes

✅ Develop and monitor the execution of market deployment (pricing strategy, materials, campaign, visibility at the point of sale)

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Business Administration, Marketing, or a related field

Experience: 5-10 years of experience in trade marketing or marketing, with a focus on brand management and project management

Required Skills:

• Proven experience in market analysis and consumer insights
• Strong analytical and problem-solving skills
• Excellent communication and leadership skills
• Fluency in Spanish (both written and spoken)
• Proficient in Microsoft Office Suite

Preferred Skills:

• Experience in digital marketing
• Familiarity with Nielsen, Kantar, Millward Brown, Dichter & Neira, or similar market research agencies

ASSUMPTION: Candidates with experience in the consumer goods industry and a strong understanding of the Central American market will be at an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $50,000 and $70,000 USD per year, based on industry standards for a marketing manager with 5-10 years of experience in Central America.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard office hours (Monday-Friday, 8:00 AM - 5:00 PM), with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Unilever operates in the fast-moving consumer goods (FMCG) industry, with a portfolio of over 400 brands that reach 2.5 billion consumers worldwide. The company is committed to making sustainable living commonplace and has set ambitious goals to reduce its environmental impact and improve the lives of the communities it serves.

Company Size: Unilever is a large multinational corporation with over 149,000 employees worldwide. This size allows for significant resources and opportunities for career growth and development.

Founded: Unilever was founded in 1929 through the merger of the Dutch margarine producer Margarine Unie and the British soapmaker Lever Brothers. The company has a rich history and a strong track record of innovation and growth.

Company Description:

• Unilever is a purpose-driven company with a clear vision to be the global leader in sustainable business
• The company is committed to creating a better business, a better world, and a better life for its consumers
• Unilever's portfolio includes some of the world's most well-known and loved brands, such as Lipton, Knorr, Dove, Axe, Hellmann's, and Omo

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever's large size and global presence provide opportunities for career growth and development, as well as exposure to diverse markets and cultures.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to grow into a senior management position with further experience and success.

Reporting Structure: The Regional Marketing Lead reports directly to the Marketing Director for Central America and works closely with cross-functional teams, including trade marketing, supply chain, finance, media, and activation agencies.

Work Arrangement: This is an on-site position based in San Salvador, El Salvador, with occasional remote work or adjusted hours as needed.

Growth Opportunities:

• Potential to take on additional responsibilities and grow into a senior leadership role
• Opportunities to work on high-profile projects and collaborate with global teams
• Access to professional development and training programs

ASSUMPTION: This role offers significant opportunities for career growth and development within Unilever's marketing organization.

🌍 Location & Work Environment

Office Type: Unilever's San Salvador office is a modern, collaborative workspace with a diverse and inclusive culture.

Office Location(s): Unilever's San Salvador office is located in the El Salvador - Head Office.

Geographic Context:

• San Salvador is the capital and largest city of El Salvador, with a population of over 2.8 million people
• The city is known for its vibrant culture, historic sites, and natural beauty
• El Salvador is a developing country with a growing economy and a focus on tourism and manufacturing

Work Schedule: Standard office hours (Monday-Friday, 8:00 AM - 5:00 PM), with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: San Salvador offers a dynamic and multicultural work environment, with opportunities to engage with local communities and contribute to the company's sustainability initiatives.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or video interview with the hiring manager and a member of the HR team
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Market analysis and consumer insights
• Communication and leadership skills
• Cultural fit and alignment with Unilever's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with market analysis, consumer insights, and brand management
• Demonstrate your understanding of the Central American market and Unilever's brand portfolio

ATS Keywords: Marketing, Trade Marketing, Brand Management, Market Analysis, Consumer Insights, Central America, Spanish Fluency, Microsoft Office

ASSUMPTION: Unilever's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Market research tools (e.g., Nielsen, Kantar, Millward Brown, Dichter & Neira)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Communication and collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with market research tools. Experience with project management and communication tools is also an asset.

👔 Cultural Fit Considerations

Company Values:

• Our Purpose: To make sustainable living commonplace
• Our Values: Integrity, Respect, Responsibility, and Pioneering
• Our Beliefs: We believe in the power of brands to make a positive difference in the world

Work Style:

• Collaborative and inclusive work environment
• Focus on innovation and continuous improvement
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you align with Unilever's purpose and values?
• How do you approach working in a diverse and multicultural team?
• How do you balance strategic thinking with hands-on execution?

ASSUMPTION: Unilever's culture is built on a strong set of values and a commitment to sustainability, diversity, and inclusion. Candidates who demonstrate a strong cultural fit and alignment with these values will be most successful in the role.

⚠️ Potential Challenges

• Managing a complex portfolio of brands and stakeholders
• Working in a dynamic and fast-paced environment
• Navigating a large and matrixed organization
• Adapting to cultural differences and working with remote teams

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position has a greater focus on trade marketing and brand management
• This role offers more exposure to the Central American market and Unilever's global brand portfolio
• Career progression in this role may lead to senior leadership positions within Unilever's marketing organization

ASSUMPTION: This role offers unique opportunities for career growth and development within Unilever's marketing organization.

📝 Sample Projects

• Developing and executing a market deployment plan for a new product launch in Central America
• Conducting a market analysis and consumer insights study to inform brand positioning and messaging
• Managing a cross-functional team to execute a high-impact promotional campaign for an existing brand

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing organization and Unilever's global strategy?
• What opportunities are there for professional growth and development within the marketing organization?
• How does Unilever support work-life balance for its employees?
• What are the key challenges facing the marketing organization in the next 1-2 years, and how can this role contribute to addressing them?

ASSUMPTION: These questions demonstrate a strategic mindset and a strong interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://unilever.wd3.myworkdayjobs.com/Unilever_Experienced_Professionals/job/San-Salvador-El-Salvador/Regional-Marketing-Lead-Skin-Cleasing_R-80238
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Unilever's brand portfolio and the Central American market
• Be ready to discuss your experience with market analysis, consumer insights, and brand management
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.