Regional Marketing Liaison

📌 Core Information

🔹 Job Title: Regional Marketing Liaison

🔹 Company: Illinois Bone and Joint Institute LLC

🔹 Location: Westmont, IL

🔹 Job Type: On-site, Full-time

🔹 Category: Healthcare

🔹 Date Posted: May 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing marketing budget and referral programs
• Community outreach and event support
• Collaborating with physicians and staff to increase patient volume
• Building strong relationships with internal and external partners
• Traveling to various locations within the South suburbs

ASSUMPTION: This role requires a high level of interpersonal skills and a passion for patient care. The successful candidate will be comfortable working in a fast-paced environment and have a strong marketing background.

📋 Key Responsibilities

✅ Increase patient referrals through community outreach to referring physicians, employers, and patients

✅ Collaborate with physicians and staff to inform them of new services, brand awareness, and troubleshoot issues

✅ Establish and cultivate key relationships with referring groups and potential patients

✅ Manage local marketing budget and obtain approval for invoices

✅ Attend health fairs, conferences, and industry events to strengthen IBJI's brand awareness

✅ Drive work comp referrals by reaching out to local employers and engaging them in a formalized working relationship

ASSUMPTION: The first 90 days of this role will require a significant amount of in-person interaction at the Westmont clinic to build trust and lay the foundation for long-term success.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, communications, or a related field

Experience: 2-5 years of experience in marketing, sales, or a related field

Required Skills:

• Excellent written and verbal communication skills
• Exceptional customer service
• Strong interpersonal skills
• Strong marketing mind with an eye for creativity
• Willingness to travel and work flexible hours
• Proficient in Microsoft Office Suite

Preferred Skills:

• Experience in healthcare marketing
• Bilingual or multilingual skills
• Familiarity with CRM software

ASSUMPTION: Candidates should have a friendly, enthusiastic, and positive attitude, as well as strong organizational skills and attention to detail.

💰 Compensation & Benefits

Salary Range: $80,000 - $100,000 per year (based on experience and location)

Benefits:

• Medical, dental, and vision insurance
• Life and AD&D insurance
• Long and short term disability
• 401k program with company match and profit sharing
• Wellness program
• Health savings accounts and flexible savings accounts
• ID protection plan and accident, critical illness, and hospital benefits
• Paid holidays and paid time off

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing roles in the healthcare industry. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Illinois Bone and Joint Institute (IBJI) is a leading provider of orthopedic and sports medicine care in the Chicagoland area. They offer comprehensive sub-specialty care for a wide variety of orthopedic and sports medicine problems.

Company Size: IBJI has 1,001-5,000 employees, making it a mid-sized company. This size allows for ample opportunities for growth and collaboration while maintaining a personal touch.

Founded: IBJI was founded in 1991 and has since grown to become one of the largest physician groups offering cutting-edge orthopedic care in the Chicagoland area.

Company Description:

• IBJI offers a wide range of services, including orthopedic surgery, physical and occupational therapy, sports medicine, MRI and diagnostic imaging, rheumatology, podiatry, and more.
• All IBJI physicians are fellowship-trained and board certified, ensuring the highest level of care for patients.
• IBJI is committed to providing state-of-the-art, compassionate care for its patients.

Company Specialties:

• Orthopedic Surgery
• Physical & Occupational Therapy
• Sports Medicine
• MRI & Diagnostic Imaging
• Rheumatology & Autoimmune
• Podiatry
• Spine
• Foot & Ankle
• Knee
• Hip
• Joint Replacement
• Hand
• Upper Extremity
• Shoulder
• Pain Management
• Arthritis & Osteoarthritis

Company Website: http://www.ibji.com

ASSUMPTION: IBJI's focus on sub-specialty care and compassionate patient care makes it an attractive option for candidates interested in the healthcare industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing, sales, or a related field.

Reporting Structure: The Regional Marketing Liaison will report directly to the Marketing Manager and work closely with physicians, staff, and community partners.

Work Arrangement: This is an on-site, full-time position with a requirement to travel to various locations within the South suburbs. The first 90 days will require a significant amount of in-person interaction at the Westmont clinic.

Growth Opportunities:

• As IBJI continues to grow, there may be opportunities for the Regional Marketing Liaison to take on additional responsibilities or move into a management role.
• This role provides the opportunity to work closely with physicians and staff, gaining valuable experience in the healthcare industry.
• IBJI offers a comprehensive benefits package, including a 401k program with company match and profit sharing, providing opportunities for financial growth.

ASSUMPTION: The successful candidate will be proactive, results-driven, and able to work independently while also collaborating effectively with others.

🌍 Location & Work Environment

Office Type: IBJI has multiple locations throughout the Chicagoland area, with the primary office for this role being in Westmont.

Office Location(s): 1010 Executive Court, Westmont, IL 60559

Geographic Context:

• Westmont is a suburb of Chicago, located approximately 20 miles west of the city.
• The South suburbs of Chicago offer a mix of urban and suburban environments, with a diverse population and a variety of cultural attractions.
• This role requires travel to various locations within the South suburbs, allowing the candidate to explore different areas and build relationships with community partners.

Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed. The first 90 days will require a significant amount of in-person interaction at the Westmont clinic.

ASSUMPTION: The successful candidate will be comfortable working in a fast-paced environment and able to manage their time effectively to balance in-person interactions and travel with other responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person interview with the Marketing Manager and/or other members of the marketing team
• Final interview with the Director of Marketing

Key Assessment Areas:

• Communication skills, both written and verbal
• Interpersonal skills and ability to build relationships
• Marketing and sales experience
• Problem-solving skills and ability to troubleshoot issues
• Cultural fit and alignment with IBJI's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and sales experience, as well as any relevant experience in the healthcare industry.
• Be prepared to discuss your approach to community outreach and event planning, as well as your ability to manage a budget and drive results.
• Demonstrate your enthusiasm for patient care and commitment to IBJI's mission.

ATS Keywords: Marketing, Sales, Community Outreach, Event Planning, Budget Management, Referral Programs, Healthcare Marketing, Patient Care, Physician Relations, Staff Collaboration, Travel

ASSUMPTION: The interview process for this role may include behavioral and situational questions to assess the candidate's problem-solving skills, interpersonal skills, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Social media platforms (e.g., Facebook, LinkedIn, Twitter)
• Event planning and management tools (e.g., Eventbrite, Cvent)
• Budget management software (e.g., QuickBooks, Microsoft Excel)

ASSUMPTION: The successful candidate will be proficient in Microsoft Office Suite and comfortable learning and using new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Compassion and empathy
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and accountability

Work Style:

• Results-driven and proactive
• Strong interpersonal skills and ability to build relationships
• Adaptable and able to work in a fast-paced environment
• Committed to providing exceptional customer service
• Strong marketing and sales skills

Self-Assessment Questions:

• How do you demonstrate your commitment to patient care in your daily work?
• Can you provide an example of a time when you successfully built a relationship with a key partner or stakeholder?
• How do you approach budget management and driving results in your marketing efforts?

ASSUMPTION: The successful candidate will be a strong cultural fit with IBJI's values and work style, demonstrating a commitment to patient care, collaboration, and continuous learning.

⚠️ Potential Challenges

• Managing a budget and driving results in a fast-paced environment
• Building and maintaining relationships with physicians, staff, and community partners
• Traveling to various locations within the South suburbs and balancing in-person interactions with other responsibilities
• Adapting to a new role and company culture within the first 90 days

ASSUMPTION: The successful candidate will be proactive, results-driven, and able to work independently while also collaborating effectively with others to overcome these challenges.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Specialist, but with a focus on community outreach, event planning, and physician relations in the healthcare industry.
• Unlike other marketing roles, this position requires a significant amount of travel and in-person interaction with physicians, staff, and community partners.
• Career progression in this role may include moving into a marketing management position or specializing in a specific area of healthcare marketing.

ASSUMPTION: The successful candidate will have experience in marketing or sales, with a strong preference for candidates with experience in healthcare marketing or event planning.

📝 Sample Projects

• Planning and executing a health fair or community event to increase brand awareness and patient volume
• Developing and implementing a referral program to increase patient referrals from physicians, employers, and patients
• Managing the local marketing budget and obtaining approval for invoices to drive results and maximize ROI

ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities the Regional Marketing Liaison may be expected to perform. The actual projects and responsibilities may vary based on the needs of the organization and the specific location.

❓ Key Questions to Ask During Interview

• Can you describe the typical work schedule for this role and how it may vary during the first 90 days?
• How does IBJI support the professional development and growth of its employees in this role?
• Can you provide an example of a successful community outreach or event planning initiative at IBJI, and what made it successful?
• How does IBJI measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for growth and advancement within the marketing department and the organization as a whole?

ASSUMPTION: These key questions are intended to help the candidate better understand the role, the company culture, and the opportunities for growth and advancement. The actual questions asked during the interview may vary based on the specific needs of the organization and the candidate's qualifications.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and sales experience, as well as any relevant experience in the healthcare industry.
• Prepare for your interview by researching IBJI's mission, values, and recent news, as well as brushing up on your marketing and sales skills.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.