📌 Core Information
🔹 Job Title: Regional Marketing Manager
🔹 Company: Cato Networks
🔹 Location: Philadelphia, Pennsylvania, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional demand generation programs aligned with sales objectives
- Managing co-marketing programs with key partners
- Collaborating with cross-functional teams to drive marketing-sourced opportunities
- Tracking, measuring, and reporting on marketing campaign performance and ROI
- Managing regional marketing budget and marketing development funds
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to achieve marketing goals.
📋 Key Responsibilities
✅ Plan and execute regional demand generation programs, including events, webinars, ABM campaigns, and digital initiatives
✅ Develop and manage co-marketing programs with key partners, including resellers, MSSPs, and distributors
✅ Collaborate closely with Sales, Channel, and partner teams to support pipeline goals and drive marketing-sourced opportunities
✅ Track, measure, and report on the performance and ROI of marketing campaigns and partner initiatives
✅ Own and manage the regional marketing budget, ensuring strategic allocation of spend for maximum impact
✅ Manage Marketing Development Funds and ensure compliance, effectiveness, and accurate tracking
✅ Partner with Corporate Marketing, Content, Design, Social, and Product Marketing to ensure regional efforts are brand-aligned and supported by appropriate assets and messaging
ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in B2B field and/or channel marketing, preferably within the cybersecurity or enterprise technology space
Required Skills:
- Proven success in planning and executing regional marketing campaigns and co-marketing initiatives with partners
- Strong understanding of the cybersecurity industry, buyer personas, and channel ecosystems
- Experience managing regional budgets, marketing spend, and reporting on campaign ROI
- Ability to work cross-functionally with corporate marketing, design, social media, sales, and partner teams
- Excellent communication, project management, and organizational skills
- Proficiency with tools like Salesforce, marketing automation platforms, and partner portals
Preferred Skills:
- Experience with account-based marketing (ABM) strategies
- Willingness to travel as needed
ASSUMPTION: Candidates with experience in B2B marketing, particularly in the cybersecurity or enterprise technology sectors, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Regional Marketing Manager with 5-10 years of experience in the Philadelphia area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 1,001-5,000 employees
Founded: 2015
Company Description:
- Cato Networks provides a world-leading single-vendor SASE platform
- Offers a seamless and elegant customer experience that effortlessly enables threat prevention, data protection, and timely incident detection and response
- Replaces costly and rigid legacy infrastructure with an open and modular SASE architecture based on SD-WAN, a purpose-built global cloud network, and an embedded cloud-native security stack
Company Specialties:
- SD-WAN (MPLS Alternative)
- Firewall as a Service (FWaaS)
- Global Backbone
- SASE
- Multi Cloud Networking
- Remote Access
- ZTNA
- Secure Access Service Edge
- SSE
- CASB
- DLP
- IPS
- DNS
- NGAM
- XDR
- EPP
- Anti Malware
- Ransomware
- and AI Security
Company Website: Cato Networks
ASSUMPTION: Cato Networks is a well-established company in the computer and network security industry, offering a comprehensive SASE platform to its clients.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Vice President of Marketing
Work Arrangement: Remote OK, with flexibility for on-site work as needed
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department
- Opportunity to gain experience in a fast-growing, innovative technology company
- Chance to work on cutting-edge marketing strategies and campaigns
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and gain experience in a dynamic, innovative environment.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): Philadelphia, Pennsylvania, United States
Geographic Context:
- Philadelphia is the largest city in Pennsylvania and the sixth-most populous city in the United States
- The city is known for its rich history, cultural attractions, and vibrant neighborhoods
- Philadelphia offers a diverse range of housing options, from urban apartments to suburban homes
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The Philadelphia office offers a dynamic and collaborative work environment, with opportunities for both remote and on-site work.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role and company in more detail
- Skills assessment or case study to evaluate the candidate's problem-solving and strategic thinking abilities
- Final interview with key stakeholders to discuss the candidate's fit within the team and company
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and management
- Budgeting and financial management
- Cross-functional collaboration and communication
Application Tips:
- Highlight relevant experience in B2B marketing, particularly in the cybersecurity or enterprise technology sectors
- Demonstrate a strong understanding of the cybersecurity industry and channel ecosystems
- Showcase your ability to manage regional budgets and marketing spend, and report on campaign ROI
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: B2B Marketing, Channel Marketing, Demand Generation, Event Planning, Webinars, ABM Campaigns, Digital Marketing, Co-Marketing, Sales Collaboration, Budget Management, ROI Reporting, Project Management, Communication Skills, Salesforce, Marketing Automation, Cybersecurity Knowledge
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, marketing expertise, and cultural fit.
🛠️ Tools & Technologies
- Salesforce
- Marketing automation platforms (e.g., Marketo, Pardot)
- Partner portals
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are used daily for marketing campaign management, communication, and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on achieving marketing goals
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of achieving marketing goals and driving results?
- Are you adaptable and open to change?
ASSUMPTION: Cato Networks values candidates who are innovative, customer-focused, collaborative, and results-driven, with a strong work ethic and a willingness to adapt to change.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and initiatives simultaneously
- Balancing regional marketing budget and marketing development funds effectively
- Collaborating with various teams and stakeholders to drive marketing-sourced opportunities
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: This role presents unique challenges that require strong organizational skills, strategic thinking, and the ability to work effectively with various teams and stakeholders.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on regional demand generation and channel marketing
- This role requires a strong understanding of the cybersecurity industry and channel ecosystems, as well as experience managing regional budgets and marketing spend
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the company
ASSUMPTION: This role is unique in its focus on regional demand generation and channel marketing, requiring specific skills and experience that may differ from other marketing roles.
📝 Sample Projects
- Developing and executing a regional event series to drive brand awareness and generate leads
- Managing a co-marketing campaign with a key partner to drive joint revenue growth
- Conducting a regional market analysis to identify opportunities for marketing investment and optimization
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Regional Marketing Manager role, requiring a combination of analytical, creative, and collaborative skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- How does the company support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance and flexibility?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and provides valuable information about the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
- Prepare examples of your marketing campaigns and initiatives, demonstrating your ability to drive results and manage regional budgets
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
