📌 Core Information
🔹 Job Title: Regional Marketing Manager
🔹 Company: Ripple
🔹 Location: London, UK
🔹 Job Type: Full-Time, Hybrid (10+ days in-office)
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing regional go-to-market (GTM) and awareness strategies
- Driving demand generation and increasing brand awareness across EMEA/UK
- Collaborating with cross-functional teams to bring marketing strategies to life
- Acting as the primary marketing point of contact for the Regional Managing Director
- Transforming insights into effective marketing plans and achieving results
ASSUMPTION: This role requires a strong focus on regional market dynamics, excellent communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and implement regional GTM and awareness strategies tailored to key markets and customer behaviors
✅ Implement targeted account-based marketing strategies to nurture and convert high-potential prospects
✅ Cultivate partnerships with local associations and organizations to amplify brand presence
✅ Plan and deliver impactful regional webinars, content, newsletters, and speaking opportunities for regional SMEs
✅ Organize and deliver regular business reviews across sales and marketing to report on progress, upcoming marketing campaigns, and support a continuous feedback loop
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7 years of experience in regional marketing, demand generation, or a related field (B2B and/or fintech experience preferred)
Required Skills:
- Proven track record in developing and implementing GTM strategies for diverse markets
- Outstanding verbal and written communication skills with serious attention to detail and a dedication to excellence
- Experience with ABM, pipeline influence, and regional demand-generation programs
- Exceptional collaboration skills to work across teams, including sales, content, and growth marketing
- Expertise in localization and understanding of cultural nuances across global markets
- Demonstrating initiative and passion to achieve meaningful results
Preferred Skills:
- Experience in the financial technology industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in regional marketing, demand generation, or a related field, along with a strong understanding of global markets and cultural nuances, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Based on industry standards for the role, experience level, and location)
Benefits:
- Competitive salary, bonuses, and equity
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
- R&R days
- Generous wellness reimbursement and weekly onsite/virtual programming
- Generous vacation policy
- Industry-leading parental leave policies
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Ripple operates in the technology, information, and internet industry, focusing on cross-border payments, financial technology, and cryptocurrency.
Company Size: Ripple is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: Ripple was founded in 2012, with a mission to enable a world where value moves as seamlessly as information flows today.
Company Description:
- Ripple uses proven crypto and blockchain technology to provide enterprise-grade solutions for sourcing crypto, facilitating instant payments, empowering treasury, engaging new audiences, lowering capital requirements, and driving new revenue.
- The company's global payments network includes over 300 customers across 40+ countries and six continents.
- Ripple is committed to fostering a diverse and inclusive team, with a focus on building an Internet of Value.
Company Specialties:
- Cross-Border Payments
- Financial Technology
- Cryptography
- Distributed Ledgers
- Fintech
- Finance
- Blockchain
- Payments
- Cryptocurrency
Company Website: http://www.ripple.com
ASSUMPTION: Ripple's focus on innovation, collaboration, and global impact makes it an attractive employer for professionals seeking to make an impact in the fintech industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, offering opportunities for growth and development within the marketing function.
Reporting Structure: The Regional Marketing Manager will report directly to the Regional Managing Director and collaborate closely with cross-functional teams, including sales, content, and growth marketing.
Work Arrangement: This is a hybrid role, requiring employees to be on-site for 10+ days per month, with the rest of the time being flexible for remote work.
Growth Opportunities:
- Expanding regional marketing efforts as the company grows and enters new markets
- Developing expertise in fintech and cryptocurrency marketing
- Advancing to a senior marketing role or taking on additional responsibilities within the organization
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the opportunity to make a meaningful impact on the company's global marketing efforts.
🌍 Location & Work Environment
Office Type: Ripple's London office is a collaborative and modern workspace, designed to facilitate team interaction and innovation.
Office Location(s): Ripple's London office is located in the heart of the city, providing easy access to public transportation and nearby amenities.
Geographic Context:
- London is a major global financial hub, offering ample opportunities for networking and professional growth
- The city's diverse cultural scene and vibrant tech industry make it an attractive place to live and work
- London's time zone (GMT) allows for effective collaboration with teams across EMEA and the Americas
Work Schedule: The work schedule is flexible, with a focus on results and deliverables rather than strict hours.
ASSUMPTION: Ripple's London office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Regional Managing Director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and regional market analysis
- Communication and presentation skills
li>Collaboration and teamwork
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your regional marketing experience and relevant skills
- Prepare examples of successful regional marketing campaigns you've led or contributed to
- Research Ripple's company culture and mission to demonstrate your alignment with the organization's values
ATS Keywords: Regional Marketing, Demand Generation, GTM Strategies, Account-Based Marketing, Collaboration, Localization, Cultural Nuances, Initiative, Results Orientation
ASSUMPTION: Ripple's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry, with a focus on automation, collaboration, and data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Build with trust
- Step up
- Take ownership
- Play fair
- Embrace diversity
- One team, one fight
Work Style:
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and resilient
- Innovative and forward-thinking
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody Ripple's values in your daily work?
- How do you approach building relationships with diverse stakeholders, both internally and externally?
- How do you stay organized and prioritize your workload in a fast-paced, dynamic environment?
ASSUMPTION: Ripple's company culture is collaborative, innovative, and results-driven, with a strong emphasis on trust, accountability, and continuous learning.
⚠️ Potential Challenges
- Managing multiple regional marketing campaigns simultaneously, requiring strong organizational skills and adaptability
- Navigating cultural nuances and market dynamics across diverse regions, demanding strong communication and collaboration skills
- Balancing strategic planning with tactical execution, requiring a strong focus on both big-picture thinking and attention to detail
- Working with remote teams and stakeholders, necessitating effective communication and time management skills
ASSUMPTION: The role presents unique challenges that require strong problem-solving skills, adaptability, and a results-oriented mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on regional market dynamics and cultural nuances
- Compared to other regional marketing roles, this position offers a unique opportunity to work in the fast-growing fintech industry, focusing on cryptocurrency and blockchain technology
- Career progression in this role may involve advancing to a senior marketing role or taking on additional responsibilities within the organization, rather than moving into a different functional area
ASSUMPTION: This role offers a unique blend of regional marketing experience, fintech industry exposure, and growth opportunities tailored to the organization's needs.
📝 Sample Projects
- Developing and executing a regional marketing campaign to increase brand awareness and drive demand generation in a specific EMEA market
- Collaborating with local associations and organizations to amplify Ripple's brand presence at industry events and conferences
- Creating and delivering impactful regional webinars or content series to engage SMEs and drive thought leadership
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Regional Marketing Manager may undertake to drive success in their role.
❓ Key Questions to Ask During Interview
- How does Ripple support the professional development of its marketing team members?
- What are the key priorities for the Regional Marketing Manager in the first 90 days?
- How does Ripple foster a culture of collaboration and innovation within its marketing teams?
- What opportunities exist for growth and advancement within the marketing function at Ripple?
- How does Ripple approach work-life balance and employee well-being, particularly for hybrid or remote employees?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your regional marketing experience and relevant skills
- Prepare examples of successful regional marketing campaigns you've led or contributed to
- Research Ripple's company culture and mission to demonstrate your alignment with the organization's values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
