📌 Core Information
🔹 Job Title: Regional Marketing Manager
🔹 Company: Breezeline (Cogeco)
🔹 Location: Miramar, FL
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing local marketing programs aligned with brand campaigns
- Managing event marketing strategy and overseeing event logistics
- Building and maintaining strong community ties and partnerships
- Managing a significant marketing budget with a focus on fiscal responsibility and ROI tracking
- Collaborating cross-functionally with sales, product, operations, and customer support teams
ASSUMPTION: This role requires a strong blend of strategic thinking and tactical execution, with a focus on driving local market impact while aligning with overarching brand campaigns.
📋 Key Responsibilities
✅ Develop and execute local marketing programs that align with brand campaigns and strategic initiatives, with a strong focus on bulk and retail segments
✅ Plan and manage a comprehensive local communication calendar in partnership with B2C and B2B marketing leads, ensuring all messaging is timely and market-relevant
✅ Maintain a boots-on-the-ground approach, keeping a pulse on local market conditions, competitor activity, and consumer insights, and synthesizing key learnings into monthly reports
✅ Support sales enablement through development of marketing tools, targeted offers, onboarding materials for bulk business, and tactical support when properties transition to retail or are lost (\"debulking\")
✅ Manage bulk business lifecycle communications including onboarding, service change notifications, and community updates
✅ Build and maintain strong relationships with local chambers, associations, and other key partnerships to strengthen community ties and support property-level marketing needs
✅ Lead the event marketing strategy from intimate gatherings to large-scale activations to support sales, brand visibility, and community engagement
✅ Oversee end-to-end event logistics—including vendor coordination, promotional materials, on-site support, and post-event reporting—with clear KPIs and ROI measures
✅ Manage a $400K+ annual field marketing budget across assigned markets, with a strong emphasis on fiscal responsibility and ROI tracking
✅ Coordinate cross-functional efforts with sales, product, operations, and customer support teams to ensure alignment and effectiveness of local campaigns
✅ Contribute to tactical marketing tasks as needed, with a focus on operational execution, vendor management, and local activation
✅ Represent the brand in various local boards and market-specific committees to increase awareness and community presence
ASSUMPTION: This role requires a high level of autonomy and initiative, with a strong emphasis on driving local market impact while aligning with overarching brand campaigns and strategic initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or related field
Experience: 5+ years of field marketing experience, with a strong emphasis on tactical execution, event management, and cross-functional collaboration
Required Skills:
- Proven experience managing a marketing budget of $400K or more
- Strong project management, communication, and interpersonal skills
- Well-versed in both digital and traditional marketing tactics with a clear ability to develop and execute omni-channel campaigns
- Proficient in Microsoft Office, Google Workspace, Google Analytics, and Salesforce Marketing Cloud
- Self-starter with strong problem-solving skills and a metrics-driven mindset in a fast-paced, results-oriented environment
- Excellent verbal and written communication skills, bilingual (English and Spanish) preferred
- Ability to lift up to 50 pounds and travel locally as needed
Preferred Skills:
- Experience working in or with the telecom industry
- Understanding of bulk business marketing, including onboarding, transition (debulking), and service notifications
ASSUMPTION: Candidates with experience in the telecom industry and a strong understanding of bulk business marketing will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Regional Marketing Manager with 5-10 years of experience in the telecommunications industry in Miramar, FL)
Benefits:
- Competitive salary
- Medical coverage (including prescription and vision plans)
- Dental coverage
- Life Insurance (1x salary at no cost to employee)
- Long and short-term disability insurance (no cost to employee)
- Voluntary employee, spousal, and child life insurance
- Company recognized Holidays with additional Floating Holidays
- Paid Time Off (PTO) programs
- Comprehensive Flex Work Policy
- 401(k) plan eligibility (company match 50% up to 5% of eligible contributions)
- Participation in the Employee Bonus Plan
- Participation in the Cogeco Stock Purchase Plan
- Complimentary and discounted broadband services (for those in their service area)
- Tuition Reimbursement
- Headspace Membership
- Opportunities for LinkedIn Learning subscriptions for select colleagues
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event and project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, with a focus on providing Internet, TV, and Voice services to residential and business customers
Company Size: Medium-sized company with 1,001-5,000 employees, offering a blend of corporate structure and entrepreneurial spirit
Founded: 1957, with a rich history and strong commitment to community involvement
Company Description:
- Breezeline is a dynamic, innovative company providing the very best Internet, TV, and Voice service to the US markets they serve
- They are 'Above And Beyonders', who consistently strive to surprise and delight their customers by doing the unexpected
- Breezeline is a subsidiary of Cogeco Communications Inc. (TSX:CCA), a holding corporation operating in the telecommunications and media sectors
Company Specialties:
- Internet, TV, and Voice services
- Bulk and retail business segments
- Event marketing and community engagement
Company Website: http://corpo.cogeco.com/
ASSUMPTION: As a medium-sized company, Breezeline offers a blend of corporate structure and entrepreneurial spirit, with a strong focus on community involvement and customer satisfaction.
📊 Role Analysis
Career Level: Mid-level marketing professional with potential for growth and advancement
Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with cross-functional teams, including sales, product, operations, and customer support
Work Arrangement: Hybrid, with a blend of on-site and remote work, requiring regular travel to local markets
Growth Opportunities:
- Potential for advancement to a Senior Marketing Manager role or other leadership positions within the marketing department
- Opportunities to expand responsibilities and impact based on local market performance and strategic initiatives
- Access to professional development resources, such as LinkedIn Learning subscriptions and tuition reimbursement
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the marketing department.
🌍 Location & Work Environment
Office Type: Hybrid, with a blend of on-site and remote work
Office Location(s): Miramar, FL
Geographic Context:
- Miramar, FL is a suburban city located in southern Florida, with a population of approximately 140,000
- The city is known for its diverse community, strong local economy, and proximity to major highways and attractions
- Miramar is located approximately 20 miles north of Miami and 15 miles west of Fort Lauderdale, offering easy access to both cities and their amenities
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event and project needs
ASSUMPTION: The hybrid work arrangement offers a blend of on-site collaboration and remote flexibility, allowing employees to balance their work and personal lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth behavioral and situational interview with the hiring manager and/or other marketing team members
- Final interview with the Senior Marketing Manager or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Event planning and execution
- Budget management and ROI tracking
- Cross-functional collaboration and communication skills
- Local market knowledge and community engagement
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, event management skills, and local market knowledge
- Demonstrate your ability to develop and execute strategic marketing campaigns with a strong focus on local market impact
- Showcase your event planning and execution skills, with a focus on vendor management, logistics, and ROI tracking
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, event planning, and cross-functional collaboration skills
ATS Keywords: Regional Marketing, Field Marketing, Event Planning, Event Management, Budget Management, ROI Tracking, Cross-Functional Collaboration, Local Market Knowledge, Community Engagement, Marketing Strategy, Marketing Campaigns
ASSUMPTION: The interview process will focus on assessing the candidate's marketing strategy, event planning, and cross-functional collaboration skills, with a strong emphasis on local market knowledge and community engagement.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Google Analytics
- Salesforce Marketing Cloud
- Event management software (e.g., Cvent, Eventbrite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in Microsoft Office, Google Workspace, Google Analytics, and Salesforce Marketing Cloud, as well as experience with event management and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and exceeding customer expectations
- Innovative: Encourage creativity, continuous learning, and improvement
- Collaborative: Foster a team-oriented environment that values diverse perspectives
- Accountable: Take ownership of responsibilities and hold oneself to high standards
Work Style:
- Hybrid work arrangement, with a blend of on-site and remote work
- Strong emphasis on cross-functional collaboration and communication
- Fast-paced, results-oriented environment with a focus on driving local market impact
- Opportunities for professional development and growth
Self-Assessment Questions:
- Do you have a proven track record of developing and executing strategic marketing campaigns with a strong focus on local market impact?
- Are you comfortable managing a significant marketing budget and tracking ROI with a metrics-driven mindset?
- Do you thrive in a fast-paced, collaborative environment with a strong emphasis on driving local market results?
- Are you able to balance on-site collaboration and remote work effectively, with a strong focus on communication and project management?
ASSUMPTION: Breezeline values candidates who are customer-centric, innovative, collaborative, and accountable, with a strong focus on driving local market impact and a proven track record of success in marketing strategy, event planning, and cross-functional collaboration.
⚠️ Potential Challenges
- Managing a significant marketing budget and tracking ROI with a metrics-driven mindset in a fast-paced, results-oriented environment
- Balancing on-site collaboration and remote work effectively, with a strong focus on communication and project management
- Navigating local market conditions, competitor activity, and consumer insights to inform strategic marketing decisions
- Managing event logistics and vendor relationships to ensure successful execution and maximum ROI
ASSUMPTION: This role presents unique challenges and opportunities for growth, with a strong emphasis on driving local market impact and managing a significant marketing budget with a metrics-driven mindset.
📈 Similar Roles Comparison
- Regional Marketing Manager vs. National Marketing Manager: Regional Marketing Manager focuses on local market impact, while National Marketing Manager oversees marketing efforts across multiple regions or the entire country
- Regional Marketing Manager vs. Local Marketing Manager: Regional Marketing Manager manages multiple local markets, while Local Marketing Manager focuses on a single market or geographic area
- Regional Marketing Manager vs. Marketing Specialist: Regional Marketing Manager oversees strategic marketing campaigns and event planning, while Marketing Specialist focuses on tactical execution and support
ASSUMPTION: Regional Marketing Manager is a unique role that requires a strong blend of strategic thinking and tactical execution, with a focus on driving local market impact and managing a significant marketing budget with a metrics-driven mindset.
📝 Sample Projects
- Developing and executing a local marketing campaign to drive customer acquisition and retention in a competitive market
- Planning and managing a large-scale event to support brand visibility and community engagement, with a focus on vendor management, logistics, and ROI tracking
- Managing bulk business lifecycle communications, including onboarding, service change notifications, and community updates, to ensure customer satisfaction and minimize churn
ASSUMPTION: These sample projects highlight the strategic and tactical aspects of the Regional Marketing Manager role, with a strong focus on driving local market impact, managing events, and ensuring customer satisfaction.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing team members, as well as cross-functional teams such as sales, product, operations, and customer support?
- What are the most significant challenges facing the local markets, and how can this role address them effectively?
- How does the company support the growth and development of marketing professionals in this role?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: These key questions will help candidates better understand the role's expectations, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, event management skills, and local market knowledge
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, event planning, and cross-functional collaboration skills
- Research the company and local market conditions to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR department within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
