📌 Core Information
🔹 Job Title: Regional Marketing Manager
🔹 Company: Aramark
🔹 Location: Valdosta, Georgia, United States
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and communicating messaging for events and additional needs to drive base business growth in Collegiate Hospitality accounts.
- Driving social media, marketing, and communication strategies to engage students and the local community.
- Managing day-to-day marketing and PR activities, including online advocacy, promotion, and strengthening campus partnerships.
- Assisting managers with special event planning, set up, and break down, ensuring all marketing collateral is posted with ample time prior to event start.
- Creating, accuracy, and delivery of print and digital collateral, including meal plan brochures, orientation collateral, and health and wellness signage.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will have strong communication skills and the ability to work collaboratively with various departments.
📋 Key Responsibilities
✅ Serve as the Community Manager to develop and implement social media content for all campus dining locations, health and wellness, and sustainability.
✅ Coordinate with the University marketing team to ensure effectiveness by encouraging adoption of relevant social media and PR techniques, targeting students, faculty, staff, and the local community.
✅ Manage day-to-day marketing and PR activities, including online advocacy and promotion, and strengthening campus partnerships.
✅ Assist managers with special event planning, set up, and break down, ensuring all marketing collateral is posted with ample time prior to event start.
✅ Responsible for the complete creation, accuracy, and delivery of print and digital collateral, including meal plan brochures, orientation collateral, and health and wellness signage.
ASSUMPTION: This role requires a strong understanding of marketing strategy, operational capabilities, and the ability to establish strong relationships across departments.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, journalism, advertising, or communications
Experience: 1-2 years of relevant experience is preferred
Required Skills:
- Social Media Management
- Marketing Strategy
- Event Planning
- Communication
- Collaboration
- Attention to Detail
- Project Management
- Digital Marketing
- Print Marketing
- Community Engagement
- Public Relations
- Content Creation
- Customer Experience
- Brand Awareness
- Loyalty Programs
- Health and Wellness
Preferred Skills:
- Team Player
- Initiative
- Leadership
ASSUMPTION: The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to work effectively in a team environment.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (based on industry standards for a Regional Marketing Manager with 1-2 years of experience in the United States)
Benefits:
- Health, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Paid Time Off (Vacation, Sick, and Holidays)
- Employee Assistance Program
- Tuition Reimbursement
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Manager with 1-2 years of experience in the United States. Actual salary may vary based on factors such as company size, location, and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Aramark is a global leader in food, facilities management, and uniform services, serving over 1 million people daily through its network of over 180,000 employees in 19 countries.
Company Size: Aramark has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Aramark was founded in 1936 and has since grown into a global corporation with a strong presence in the healthcare industry.
Company Description:
- Aramark is committed to delivering innovative and sustainable solutions that enhance people's lives.
- The company provides a range of services, including food services, facilities management, and uniform services, to clients in various industries such as healthcare, education, business services, and sports and leisure.
- Aramark is dedicated to creating a positive impact on its employees, clients, and communities through its commitment to sustainability, diversity, and inclusion.
Company Specialties:
- Patient & Retail Food Services
- Facility Services
- Environmental Services
- Asset Solutions
- Uniforms
Company Website: Aramark Healthcare Plus
ASSUMPTION: Aramark's size and global presence provide opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Early to mid-career level, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Regional Marketing Manager will report directly to the General Manager and work collaboratively with various departments, including dining services, health and wellness, and sustainability.
Work Arrangement: On-site, full-time position with the opportunity for occasional remote work or flexible hours.
Growth Opportunities:
- Progression to a Senior Marketing Manager or Marketing Director role within the company.
- Expansion of responsibilities and leadership opportunities as the company grows and evolves.
- Potential to transition into other areas of the business, such as facilities management or uniform services.
ASSUMPTION: This role offers a unique opportunity to gain valuable experience in marketing and communications within a large, global organization, with ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: On-site, with the opportunity for occasional remote work or flexible hours.
Office Location(s): Valdosta, Georgia, United States
Geographic Context:
- Valdosta is a city in southern Georgia with a population of approximately 54,000 people.
- The city is home to Valdosta State University and is located near the Georgia-Florida state line.
- Valdosta offers a mix of urban and rural environments, with a low cost of living and a mild climate.
Work Schedule: Full-time, 40 hours per week, with the opportunity for occasional remote work or flexible hours.
ASSUMPTION: Valdosta's small-town charm and affordable cost of living make it an attractive location for young professionals and families alike.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Aramark careers website.
- Phone or video screening with the hiring manager or a member of the HR team.
- In-person or virtual interview with the hiring manager and other key stakeholders.
- Background check and reference check for the final candidate.
Key Assessment Areas:
- Marketing and communication skills, including social media management and content creation.
- Event planning and coordination experience.
- Ability to work collaboratively with various departments and stakeholders.
- Problem-solving skills and the ability to manage multiple projects simultaneously.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and communication skills and experiences.
- Provide specific examples of your social media management, event planning, and collaboration skills.
- Demonstrate your understanding of Aramark's mission and values in your application materials.
- Prepare questions to ask the interviewer about the role, the team, and the company's culture.
ATS Keywords: Marketing Strategy, Social Media Management, Event Planning, Communication, Collaboration, Project Management, Digital Marketing, Print Marketing, Community Engagement, Public Relations, Content Creation, Customer Experience, Brand Awareness, Loyalty Programs, Health and Wellness
ASSUMPTION: Aramark's application process is designed to assess the candidate's marketing and communication skills, as well as their ability to work collaboratively with various departments and stakeholders.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The Regional Marketing Manager will be expected to have proficiency in social media management platforms, graphic design software, and project management tools to effectively manage marketing and communication campaigns.
👔 Cultural Fit Considerations
Company Values:
- Rooted in Service
- United by Purpose
- Strive to Do Great Things
Work Style:
- Collaborative and team-oriented
- Results-driven and detail-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong understanding of marketing strategy and operational capabilities?
- Are you able to establish strong relationships across departments and work collaboratively with various stakeholders?
- Do you have a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously?
ASSUMPTION: Aramark's company culture values collaboration, teamwork, and a commitment to delivering exceptional service to its clients and communities.
⚠️ Potential Challenges
- The role may require occasional work on weekends or evenings to support special events and marketing campaigns.
- Managing multiple projects and deadlines simultaneously may be challenging for some candidates.
- The role may require travel to other Aramark locations or client sites as needed.
- The fast-paced and dynamic nature of the marketing and communications industry may present unique challenges and opportunities for growth and development.
ASSUMPTION: The Regional Marketing Manager role offers a unique opportunity to gain valuable experience in marketing and communications within a large, global organization, with ample opportunities for growth and development. However, the role may also present challenges related to managing multiple projects, deadlines, and stakeholder relationships.
📈 Similar Roles Comparison
- Regional Marketing Manager vs. Marketing Manager: A Regional Marketing Manager is responsible for overseeing marketing efforts across multiple locations or regions, while a Marketing Manager focuses on a single location or department. The Regional Marketing Manager role may offer more strategic and leadership opportunities.
- Industry-specific context: Aramark's focus on the healthcare industry presents unique marketing and communication challenges and opportunities related to patient care, health and wellness, and sustainability.
- Career path comparison: A Regional Marketing Manager role may serve as a stepping stone to a Senior Marketing Manager or Marketing Director position within the company or a transition to another area of the business, such as facilities management or uniform services.
ASSUMPTION: The Regional Marketing Manager role offers a unique opportunity to gain valuable experience in marketing and communications within a large, global organization, with ample opportunities for growth and development. However, the role may also present challenges related to managing multiple projects, deadlines, and stakeholder relationships.
📝 Sample Projects
- Developing and implementing a social media marketing campaign to increase brand awareness and engagement for a new dining concept on a university campus.
- Coordinating a health and wellness fair, including vendor management, event logistics, and marketing collateral creation and distribution.
- Creating and distributing a monthly event calendar for all campus dining locations, highlighting special events, promotions, and hours of operation.
ASSUMPTION: The Regional Marketing Manager will be responsible for developing and implementing marketing and communication strategies that drive business growth and engagement within Aramark's Collegiate Hospitality accounts.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and communications strategy for Aramark's Collegiate Hospitality accounts?
- What are the biggest challenges facing the marketing and communications department, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the company as a whole?
- How does Aramark support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Aramark careers website
- Tailor your resume and cover letter to highlight relevant marketing and communication skills and experiences, as well as your understanding of Aramark's mission and values.
- Prepare for your interview by researching Aramark's company culture, values, and recent marketing and communication campaigns.
- Prepare questions to ask the interviewer about the role, the team, and the company's culture.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
