Regional Marketing Manager

📌 Core Information

🔹 Job Title: Regional Marketing Manager

🔹 Company: Midwest Family Mutual Insurance Company

🔹 Location: Madison, WI, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Insurance

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: In-state residence required, regular travel

🚀 Job Overview

Key aspects of this role include:

• Managing and growing a network of independent agents in Wisconsin
• Developing and executing regional sales strategies
• Building strong relationships with agents to achieve sales targets
• Conducting agency visits, presentations, and market research

ASSUMPTION: This role requires a balance of strategic planning, relationship building, and hands-on sales activities. It is well-suited for experienced sales professionals looking to make an impact in the insurance industry.

📋 Key Responsibilities

✅ Build and manage a network of independent agents within the Wisconsin region

✅ Promote products and support agent growth through regular communication and training

✅ Plan and execute regional sales strategies to meet or exceed sales targets

✅ Conduct agency visits, presentations, and market research to understand local market trends and agent needs

✅ Report sales activities, market insights, and other relevant information to management

ASSUMPTION: This role requires a high level of self-motivation, as well as strong organizational and communication skills to manage multiple agents and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree preferred

Experience: 4+ years of sales or underwriting experience in insurance

Required Skills:

• Proven sales or underwriting experience in insurance
• Excellent communication, organization, and relationship management skills
• Ability to work independently and manage multiple priorities
• Proficiency in Microsoft Office
• Valid driver’s license, clean driving record, and ability to operate a company vehicle

Preferred Skills:

• Experience working with independent agents in the insurance industry
• Knowledge of the Wisconsin insurance market

ASSUMPTION: Candidates with a strong sales background and a proven track record of success in the insurance industry are likely to be the most competitive applicants for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Regional Marketing Manager with 4+ years of experience in insurance)

Benefits:

• Competitive salary + performance-based bonuses
• Comprehensive health, dental, 401K, and pension plan
• Company vehicle and phone provided
• Remote work flexibility and supportive culture
• Career growth and development opportunities

Working Hours: Full-time, with regular travel across the Wisconsin region

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Manager with the required experience. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance, specifically Property & Casualty

Company Size: 51-200 employees

Founded: 1891

Company Description:

• Midwest Family Mutual Insurance Company is a well-established, regional insurance provider operating in 23 states
• They offer a full range of Commercial and Personal Property & Casualty products
• The company works exclusively with independent agents to provide the best personal and commercial insurance service in the industry

Company Specialties:

• Property & Casualty Insurance
• Independent Agent Network Management
• Regional Sales & Marketing

Company Website: http://www.midwestfamily.com

ASSUMPTION: Midwest Family Mutual Insurance Company is a regional insurance provider with a strong focus on independent agent relationships. They offer a comprehensive range of insurance products and have a long history in the industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for career growth and development

Reporting Structure: This role reports directly to the Regional Sales Manager

Work Arrangement: Remote, with regular travel across the Wisconsin region

Growth Opportunities:

• Advancement to a Senior Regional Marketing Manager role
• Transition to a corporate or home office role
• Expansion into other regions or product lines

ASSUMPTION: This role offers a clear path for career progression within the company, as well as opportunities to gain experience in different aspects of the insurance industry.

🌍 Location & Work Environment

Office Type: Home office with high-speed internet required

Office Location(s): Madison, WI, United States

Geographic Context:

• Madison, WI is the second-largest city in Wisconsin, with a population of approximately 260,000
• The city is known for its high quality of life, with a strong economy, excellent schools, and a vibrant cultural scene
• Madison is home to the University of Wisconsin-Madison, which contributes to the city's intellectual and cultural atmosphere

Work Schedule: Full-time, with regular travel across the Wisconsin region

ASSUMPTION: This role requires a significant amount of travel, with regular visits to independent agents across the state. Candidates should be comfortable with frequent travel and have a valid driver's license.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-person or virtual interview with the Regional Sales Manager and/or other key stakeholders
• Final interview or presentation to discuss the role in more detail and answer any remaining questions

Key Assessment Areas:

• Sales experience and track record
• Communication and relationship management skills
• Understanding of the insurance industry and Wisconsin market
• Ability to work independently and manage multiple priorities

Application Tips:

• Highlight your relevant sales experience and achievements in your resume
• Tailor your cover letter to emphasize your understanding of the insurance industry and Wisconsin market
• Prepare for behavioral interview questions that focus on your sales experience and ability to build relationships

ATS Keywords: Regional Marketing Manager, Sales, Underwriting, Insurance, Wisconsin, Independent Agents, Strategic Planning, Relationship Management, Market Research

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with strong sales experience and a proven track record of success in the insurance industry.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Sales enablement tools (e.g., Showpad, Seismic)
• Company-provided vehicle and phone

ASSUMPTION: This role requires proficiency in Microsoft Office and may involve the use of additional sales and marketing tools, depending on the company's technology stack.

👔 Cultural Fit Considerations

Company Values:

• Serve our Agents first to serve Policyholders best
• Build strong relationships through open communication and collaboration
• Continuously improve and innovate to meet the changing needs of our customers

Work Style:

• Independent and self-motivated
• Results-driven and focused on achieving sales targets
• Adaptable and able to thrive in a dynamic, fast-paced environment

Self-Assessment Questions:

• Do you have a proven track record of success in sales, with a strong focus on relationship management?
• Are you comfortable working independently and managing multiple priorities?
• Do you have a strong understanding of the insurance industry and the Wisconsin market?

ASSUMPTION: Midwest Family Mutual Insurance Company values strong relationships, open communication, and continuous improvement. Candidates who align with these values and work styles are likely to be the best fit for this role.

⚠️ Potential Challenges

• Regular travel across the Wisconsin region, which may require overnight stays
• Managing a large network of independent agents, each with their own unique needs and priorities
• Adapting to a dynamic, fast-paced sales environment with changing market conditions
• Balancing strategic planning and execution with hands-on sales activities

ASSUMPTION: This role requires a high level of adaptability, strong communication skills, and the ability to manage multiple priorities simultaneously. Candidates should be comfortable with frequent travel and a dynamic work environment.

📈 Similar Roles Comparison

• Regional Sales Manager - Similar role, with a focus on managing a team of sales representatives rather than independent agents
• National Account Manager - Similar role, with a focus on managing large, national accounts rather than a regional network of independent agents
• Business Development Manager - Similar role, with a focus on expanding the company's customer base rather than managing an existing network of independent agents

ASSUMPTION: This role is unique in its focus on managing a network of independent agents within a specific region. While there are similarities to other sales and business development roles, the day-to-day responsibilities and priorities are distinct.

📝 Sample Projects

• Developing and executing a regional sales strategy to achieve or exceed sales targets
• Conducting market research to identify trends and opportunities within the Wisconsin insurance market
• Building and maintaining strong relationships with independent agents through regular communication and training

ASSUMPTION: These sample projects are representative of the day-to-day responsibilities and priorities of the Regional Marketing Manager role. Candidates should be prepared to discuss their relevant experience and achievements in their application materials and interviews.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its Regional Marketing Managers?
• What is the typical career path for someone in this role?
• How does the company measure success for this role, and what are the key performance indicators?
• What is the company's approach to working with independent agents, and how does this role fit into that strategy?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should tailor their questions to the specific company and role, and be prepared to ask thoughtful, insightful questions that demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant sales experience and achievements
• Write a cover letter that emphasizes your understanding of the insurance industry and Wisconsin market
• Prepare for behavioral interview questions that focus on your sales experience and ability to build relationships
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.