Regional Marketing Manager

📌 Core Information

🔹 Job Title: Regional Marketing Manager

🔹 Company: S&P Global

🔹 Location: Singapore, SG

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans for the APAC region
• Collaborating with cross-functional teams to deliver integrated marketing initiatives
• Driving lead generation and conversion through various marketing channels
• Managing marketing budgets and ensuring campaign success
• Building relationships with regional stakeholders and alliance partners

ASSUMPTION: This role requires a strong understanding of the APAC market and experience in B2B marketing, with a focus on account-based marketing and demand generation.

📋 Key Responsibilities

✅ Develop and deploy strategic account-based marketing plans across multiple tactics including events, email, content syndication, display ads, and social media channels

✅ Collaborate across business teams, as well as extended marketing teams, to plan and deliver integrated marketing initiatives that generate demand, portfolio awareness, and overall market share

✅ Monitor success and budgets, and contribute to achieving business and revenue growth targets in shared ownership with the program managers

✅ Develop and implement inbound customer experiences focused on pipeline acceleration and demand generation, as well as related activities in online, social, telemarketing, engagement, and nurturing customer journeys

✅ Identify opportunities to improve campaign effectiveness through better audience segmentation, digital techniques, and processes; be aware of latest lead, audience, and content-led customer acquisition advancements

✅ Brief external agencies, including creative, digital, and media planning, to deliver campaign activity; ensure that brand standards and identity guidelines are adhered to, and stay focused on KPIs and metrics for each campaign

✅ Implement and continually test new creative messaging, landing pages, campaigns, and tools

✅ Drive rapid but well-structured campaign testing designed to validate the potential of digital channels and audiences

ASSUMPTION: The role requires strong project management skills, the ability to work effectively in a matrix organization, and a customer-centric attitude.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 5 years of B2B APAC marketing experience with a focus on direct marketing and account-based marketing

Required Skills:

• Proven track record of successful online marketing campaigns and experiments
• Excellent analytical and quantitative skills, ability to turn analysis into actionable programs and to use data to optimize day-to-day performance
• Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs
• Strong project management skills and the ability to work effectively in a matrix organization
• Customer-centric attitude and the motivation to work entrepreneurially on a regional marketing team

Preferred Skills:

• Experience with large ad platforms: Facebook, Google, YouTube
• Deeper knowledge and interest in social media and digital marketing platforms
• Experience in building and managing customer data (targeting, segmentation, campaign sizing, propensity modeling)
• Industry knowledge – Energy & Commodities markets
• Ability to demonstrate track record of success in all key areas of responsibility
• Experience in leading B2B events

ASSUMPTION: The role requires a strong understanding of the APAC market and experience in B2B marketing, with a focus on account-based marketing and demand generation.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a Marketing Manager role in Singapore)

Benefits:

• Health & Wellness: Health care coverage designed for the mind and body
• Flexible Downtime: Generous time off helps keep you energized for your time on
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Singapore. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1860 (as McGraw-Hill) and 1966 (as Standard & Poor's)

Company Description:

• S&P Global provides governments, businesses, and individuals with market data, expertise, and technology solutions for confident decision-making
• Its services span from global energy solutions to sustainable finance solutions
• From helping its customers perform investment analysis to guiding them through sustainability and energy transition across supply chains, its solutions help unlock new opportunities and solve challenges

Company Specialties:

• Analytics
• Credit ratings
• Finance
• Energy & commodities information
• Intelligence
• Commodities
• Benchmarks
• Portfolio and enterprise risk solutions
• ESG
• and Sustainable Finance

Company Website: http://www.spglobal.com

ASSUMPTION: S&P Global is a well-established company with a strong reputation in the financial services industry. Its extensive experience and resources make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and challenging environment.

📊 Role Analysis

Career Level: Middle Professional Tier I (EEO Job Group)

Reporting Structure: This role reports directly to the Head of Marketing for the APAC region

Work Arrangement: On-site, full-time position

Growth Opportunities:

• Potential to advance to a senior marketing role within the APAC region or globally
• Opportunities to work on high-impact projects and collaborate with senior leadership
• Access to professional development resources and training programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): 55 Water Street, New York, NY, USA (Global Headquarters); Singapore, SG (APAC Regional Office)

Geographic Context:

• Singapore is a major global hub for finance, technology, and logistics
• It offers a multicultural environment with a high quality of life and excellent infrastructure
• Singapore's strategic location in Southeast Asia makes it an ideal base for regional marketing operations

Work Schedule: Standard office hours with flexibility for occasional remote work

ASSUMPTION: The APAC regional office in Singapore provides a dynamic and multicultural work environment, with easy access to global markets and resources.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth behavioral and skills-based interviews with the marketing team and other stakeholders
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and optimization
• Data analysis and interpretation
• Stakeholder management and collaboration
• Project management and prioritization

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the APAC market and the energy & commodities industry
• Showcase your ability to develop and execute strategic marketing plans
• Prepare examples of successful marketing campaigns you've led or contributed to
• Be ready to discuss your approach to data-driven marketing and customer acquisition

ATS Keywords: B2B Marketing, Account-Based Marketing, Demand Generation, Campaign Management, Digital Marketing, Social Media, Event Management, Data Analysis, Customer Acquisition, Lead Generation, Collaboration, Budget Management, Audience Segmentation, Creative Messaging, Market Research, Pipeline Acceleration

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, marketing expertise, and cultural fit with the organization.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• SharePoint
• Google Analytics
• Social media platforms (Facebook, LinkedIn, Twitter)
• Event management platforms

ASSUMPTION: The role requires proficiency in marketing automation tools, CRM software, and event management platforms. Familiarity with the energy & commodities industry and relevant market research tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Discovery
• Partnership

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Customer-focused and results-oriented

Self-Assessment Questions:

• How do you align with S&P Global's values of integrity, discovery, and partnership?
• How comfortable are you working in a dynamic, fast-paced environment with multiple stakeholders?
• How do you approach continuous learning and staying up-to-date with industry trends and best practices?

ASSUMPTION: S&P Global values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a collaborative, data-driven environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Working with diverse stakeholders and teams across different time zones
• Keeping up with the latest marketing trends and technologies
• Balancing strategic planning with day-to-day campaign execution

ASSUMPTION: The role requires strong organizational skills, the ability to manage multiple priorities, and a proactive approach to staying informed about industry developments.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager or Senior Marketing Manager position in other organizations
• However, S&P Global's extensive resources and global presence offer unique opportunities for career growth and development
• Compared to other roles in the industry, this position offers a higher level of responsibility and autonomy for driving regional marketing strategy

ASSUMPTION: While this role shares similarities with other marketing manager positions, its unique aspects make it an attractive opportunity for experienced marketing professionals seeking to advance their careers in a global organization.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive lead generation and conversion for a new product launch
• Collaborating with the global marketing team to create and implement a global brand awareness campaign
• Conducting market research and analysis to identify new opportunities for customer acquisition and retention

ASSUMPTION: The role offers a wide range of projects and initiatives, allowing marketing professionals to gain diverse experience and develop their skills in various aspects of marketing strategy and execution.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and stakeholders within the organization?
• What opportunities are there for professional development and growth within the APAC region or globally?
• How does S&P Global support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to
• Be ready to discuss your approach to data-driven marketing and customer acquisition
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.