Regional Marketing Manager

📌 Core Information

🔹 Job Title: Regional Marketing Manager

🔹 Company: Stantec

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Providing marketing leadership and strategic expertise to the India regional marketing team
• Managing a team of marketing professionals and executing various projects
• Fostering relationships with key stakeholders and supporting business development efforts
• Ensuring alignment with broader MCPR goals and delivering high-quality services

ASSUMPTION: This role requires a balance of leadership, strategic thinking, and hands-on project management skills. The ideal candidate will have experience in marketing management and business development within a professional services context.

📋 Key Responsibilities

✅ Lead and manage a team of marketing professionals, providing guidance, supervision, and mentoring

✅ Develop and implement strategies for delivering high-quality marketing services that meet the needs of Stantec's various business centers

✅ Foster strong relationships with key stakeholders, including the VPMCG and MCPR Directors within other regions, Pursuit Managers and teams, Regional Directors and BCOLs

✅ Support business development efforts by preparing high-impact proposals, presentations, and other communications

✅ Maintain a high-level knowledge of Stantec's markets, clients, capabilities, staff, and primary competitors to support the development of pursuits

✅ Serve in a quality control capacity during the preparation and review of materials developed regionally

✅ Attend key business and community functions to represent Stantec's MCPR leadership team and establish the company's leadership role in the local/regional business community

ASSUMPTION: The role involves a mix of strategic planning, team management, and project execution. Successful candidates will be able to balance these responsibilities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing management, with a focus on business development and team leadership

Required Skills:

• Proven leadership and team management skills
• Strong strategic planning and project management abilities
• Excellent communication and stakeholder engagement skills
• Fluency in understanding and applying Stantec's communication and marketing systems and tools
• Experience in proposal preparation and business development
• Ability to work effectively in a matrix organization

Preferred Skills:

• Experience in the professional services industry
• Fluency in additional languages (e.g., Hindi, Marathi)
• Knowledge of the Indian market and local business culture

ASSUMPTION: Candidates with experience in marketing management within a professional services context will be well-suited to this role. Familiarity with the Indian market and local business culture is a plus but not required.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a mid-level marketing manager in Pune)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Employee assistance program
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime as needed

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing manager in Pune. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Stantec operates in the industrial machinery manufacturing industry, providing professional design and consulting services in planning, engineering, architecture, interior design, landscape architecture, surveying, and project management.

Company Size: Stantec is a large organization with over 15,000 employees and 200 offices worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: 1954, as Stanley Associates Engineering Ltd. in Western Canada. The company has since grown and expanded its services globally.

Company Description:

• Stantec provides integrated service delivery, supporting the entire infrastructure and facility life cycle: plan, design, build, monitor, assess, restore, and decommission.
• The company is committed to balancing economic, environmental, and social responsibilities, striving to make the world a better place through sustainable solutions.
• Stantec is registered with major international funding institutions and works with private sector clients, including utility and large multi-national companies.

Company Specialties:

• Infrastructure planning and design
• Engineering and architecture services
• Interior design and landscape architecture
• Surveying and project management

Company Website: www.stantec.com

ASSUMPTION: Stantec's large size and global presence offer opportunities for career growth and exposure to diverse projects. The company's commitment to sustainability and making the world a better place aligns with its mission and values.

📊 Role Analysis

Career Level: Mid-level management position with potential for growth into senior roles within the marketing function or broader organization.

Reporting Structure: The Regional Marketing Manager reports directly to the VP, Marketing & Communications, Global, and works closely with the wider MCPR leadership team and local India leadership.

Work Arrangement: On-site, with occasional flexibility for remote work as needed.

Growth Opportunities:

• Advancement into senior marketing roles within Stantec's global organization
• Expansion of responsibilities to include additional regions or business units
• Development of skills in related areas, such as business development or strategic planning

ASSUMPTION: The Regional Marketing Manager role offers opportunities for career growth within Stantec's global organization. Successful candidates will have the chance to develop their skills and advance their careers over time.

🌍 Location & Work Environment

Office Type: Corporate office environment with opportunities for collaboration and teamwork

Office Location(s): Pune, Maharashtra, India

Geographic Context:

• Pune is the second-largest city in the Indian state of Maharashtra and is known for its educational institutions, IT industry, and manufacturing sectors.
• The city offers a mix of urban and cultural experiences, with a moderate climate and a lower cost of living compared to other major Indian cities.
• Pune is well-connected by air, rail, and road, making it an attractive location for both personal and professional growth.

Work Schedule: Full-time (40 hours per week), with flexibility for occasional overtime as needed

ASSUMPTION: Pune offers a mix of urban and cultural experiences, with a moderate climate and a lower cost of living compared to other major Indian cities. The city's connectivity and growth potential make it an attractive location for both personal and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other stakeholders
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Leadership and team management skills
• Strategic planning and project management abilities
• Communication and stakeholder engagement skills
• Familiarity with Stantec's communication and marketing systems and tools
• Experience in proposal preparation and business development

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Stantec's business and the regional marketing team's goals
• Showcase your ability to manage teams and execute projects effectively
• Prepare examples of your past marketing campaigns or projects, highlighting their impact and results

ATS Keywords: Marketing management, business development, team leadership, stakeholder engagement, proposal preparation, project management, marketing strategy, marketing campaigns, marketing communications

ASSUMPTION: The application process for this role is likely to involve multiple interviews and assessments, focusing on the candidate's leadership, strategic planning, and project management skills. Tailoring your application materials to highlight these skills and providing relevant examples will increase your chances of success.

🛠️ Tools & Technologies

• Stantec Marketing Knowledge Center (SMKC)
• Stantec website and intranet
• Stantec Pipeline and The Lens
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with Stantec's marketing systems and tools, as well as common project management software, will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Quality
• Community
• Sustainability
• Integrity

Work Style:

• Collaborative and team-oriented
• Focused on delivering high-quality services
• Committed to sustainability and making a positive impact
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with Stantec's commitment to safety and quality in your past roles?
• Can you provide an example of a time when you demonstrated community leadership or engagement?
• How have you contributed to sustainability or environmental initiatives in your previous positions?
• Describe a situation where you had to adapt to significant changes in your work environment or project scope. How did you handle it?

ASSUMPTION: Stantec values candidates who demonstrate a strong commitment to safety, quality, community, sustainability, and integrity. Successful candidates will be able to provide specific examples of how they have embodied these values in their past roles.

⚠️ Potential Challenges

• Managing a team remotely, with members located across different regions and time zones
• Balancing strategic planning and project execution responsibilities
• Navigating a matrix organization with multiple stakeholders and reporting lines
• Adapting to changes in the company's priorities or business environment

ASSUMPTION: The Regional Marketing Manager role presents unique challenges, including managing remote teams, balancing strategic and tactical responsibilities, and navigating a matrix organization. Successful candidates will be able to adapt to these challenges and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike other marketing management roles, this position requires a strong focus on business development and proposal preparation, in addition to team leadership and strategic planning
• Stantec's global presence and commitment to sustainability set it apart from other companies in the industrial machinery manufacturing industry
• Career progression in this role may involve expanding responsibilities to include additional regions or business units, rather than moving into a more senior role within a single function

ASSUMPTION: The Regional Marketing Manager role at Stantec is unique in its focus on business development and proposal preparation, as well as its potential for career growth through expanded responsibilities rather than vertical promotion within a single function.

📝 Sample Projects

• Developing and executing a regional marketing campaign to increase brand awareness and generate leads for Stantec's services
• Managing a team to create and deliver high-impact proposals and presentations for major pursuits, ensuring brand alignment and timely delivery
• Conducting market research and analysis to identify opportunities for business development and growth within the India region

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Regional Marketing Manager role at Stantec, from strategic planning and team management to project execution and business development.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the regional marketing team, and how this role fits into the broader organization?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for the regional marketing team in the first 90 days, and how can I contribute to their successful execution?
• How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking and reporting?
• What opportunities exist for collaboration and knowledge-sharing with other marketing teams within Stantec's global organization?

ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the team, and the company's expectations, enabling you to make a more informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Stantec careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, strategic planning, and project management abilities
• Prepare examples of your past marketing campaigns or projects, showcasing their impact and results
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.