🔹 Job Title: Regional Marketing Manager
🔹 Company: Greystar
🔹 Location: City Office Greenwood Village, Greenwood Village, CO
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong collaboration skills. The ideal candidate will have experience in marketing, advertising, or a related field, with a proven track record of driving results in a fast-paced environment.
✅ Serve as the primary marketing contact for onsite and operations teams, collaborating on marketing programs that enhance property performance and support portfolio goals
✅ Define and execute marketing strategy, brand evolution, and programs that support achievement of portfolio business development and financial performance goals
✅ Oversee and manage Greystar brand to maintain consistency across portfolio, where applicable
✅ Assist in acquisition and disposition assignments by managing transfer of digital assets, setup of new advertising and campaign agreements, and onboarding new team members
✅ Research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses
✅ Project manage the development of community-specific digital assets and collateral materials, communication pieces, promotional materials, presentations, websites, reporting, and training materials for an assigned portfolio of communities
✅ Provide oversight of online reputation management (ORM) and social media initiatives to align with community brand, portfolio goals, and national benchmarks
✅ Provide marketing budget recommendations for acquisitions and support annual budgeting efforts for portfolio
✅ Oversee property photography projects, including contracting approved partners, use of required VASA, and maintaining a centralized photo library
✅ Develop and conduct portfolio trainings for new programs and continuing education of marketing initiatives
✅ Conduct regular touchpoints with operations teams to discuss client expectations, marketing goals, and marketing support to enhance property performance
✅ Meet with advertising and marketing partners regularly, review proposed service contracts, recommend creative service providers, monitor and manage advertising suppliers, and fine-tune services/budgets as needed to achieve optimal results that support asset performance goals
✅ Provide technical guidance and support to onsite and corporate teams, as well as colleagues, including troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy
✅ Collaborate with national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level
✅ May supervise other marketing team members by interviewing with an eye for top talent, hiring, training, developing, managing their performance, and making tough decisions when necessary
✅ Senior role may be assigned based on experience and/or responsibilities assigned
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously. Strong communication and interpersonal skills are essential for success in this position.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of relevant experience in marketing, advertising, or a related field
Required Skills:
Preferred Skills:
ASSUMPTION: A strong background in marketing, advertising, or a related field is essential for success in this role. Experience in the real estate industry is a plus but not required.
Salary Range: $88,200 - $98,000 per year
Benefits:
Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a regional marketing manager role. Benefits are subject to change and may vary based on employment status and location.
Industry: Real Estate
Company Size: 10,001+ employees
Founded: 1993
Company Description:
Company Specialties:
Company Website: https://www.greystar.com
ASSUMPTION: Greystar is a well-established, global real estate company with a strong reputation in the industry. They offer a comprehensive range of services and have a significant presence in multiple markets worldwide.
Career Level: Mid-level to Senior
Reporting Structure: Regional Marketing Manager reports directly to the Senior Director of Marketing
Work Arrangement: On-site, with flexibility for remote work
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the marketing department or related fields.
Office Type: Corporate headquarters
Office Location(s): City Office Greenwood Village, Greenwood Village, CO
Geographic Context:
Work Schedule: Full-time, Monday-Friday, 8:30 AM - 5:30 PM (with flexibility for remote work)
ASSUMPTION: The office is located in a desirable area with easy access to amenities and transportation. The work schedule is typical for a corporate office environment, with some flexibility for remote work.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Strategy, Brand Management, Project Management, Marketing Software, CRM, Real Estate, Advertising, Marketing Campaigns
ASSUMPTION: The application process for this role is typical for a corporate environment, with a focus on assessing marketing strategy, brand management, and project management skills. Cultural fit and alignment with Greystar's values are also important factors in the hiring process.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing software tools. Experience with CRM software and project management software is also beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Greystar values candidates who are results-driven, collaborative, and adaptable, with a strong work ethic and a commitment to excellence. Alignment with the company's values and work style is essential for success in this role.
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects and deadlines, and the flexibility to adapt to changes in the real estate market and Greystar's business priorities. Working with cross-functional teams and stakeholders may present unique challenges, but also offers opportunities for collaboration and growth.
ASSUMPTION: The role of Regional Marketing Manager is unique in its focus on a specific geographic area and requires a balance of strategic thinking, hands-on execution, and strong collaboration skills. The specific responsibilities and reporting structure may vary depending on the organization's size and structure.
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives a Regional Marketing Manager may oversee, from strategic planning and execution to hands-on implementation and training.
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the organization's culture and priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.