Regional Marketing Manager

📌 Core Information

🔹 Job Title: Regional Marketing Manager

🔹 Company: Centric Software

🔹 Location: Remote - Toronto, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing strategies to support local market penetration and identify new business opportunities.
• Managing digital campaigns, field events, and partnership programs to drive brand presence and fuel the sales pipeline.
• Collaborating with cross-functional teams, including sales and vendors, to ensure successful campaign execution and ROI.
• Analyzing campaign results and applying key insights to improve future initiatives.

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work autonomously in a remote setting.

📋 Key Responsibilities

✅ Plan, develop, and execute digital campaigns that align with overall business objectives, managing campaign timelines, deliverables, and budget.

✅ Research and oversee advertising opportunities, maintain media relationships, and coordinate ad placements.

✅ Recommend and align social media strategies with broader campaign goals.

✅ Analyze campaign results against KPIs and apply key insights to improve future initiatives.

✅ Plan and execute the event plan for all related field events, including webinars, trade shows, and seminars, researching creative event ideas and options for the region.

✅ Evaluate event results and prepare ROI reports, managing budget and invoices with vendors.

✅ Identify and cultivate strategic co-marketing opportunities with industry partners to jointly promote solutions, co-host events, and generate leads.

✅ Collaborate with sales to develop go-to-market plans, campaign content, and enablement materials tailored to consulting partner audiences.

✅ Engage with industry associations to explore co-marketing opportunities and manage membership agreements.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent.

Experience: 5+ years of experience in B2B/B2C marketing within the Food & Beverage and/or technology sectors.

Required Skills:

• Proven experience in marketing.
• Experience working with vendors and budgets.
• Experience collaborating with several departments cross-functionally.
• Autonomous with an understanding of responsibility and accountability.
• Good interpersonal communication and collaboration skills (ability to negotiate).
• Energetic and not afraid of a challenge.
• Experience working with Salesforce CRM and Pardot marketing automation tool is a plus.
• Language: English. Spanish or Portuguese is a plus.

Preferred Skills:

• Experience working remotely.

ASSUMPTION: Candidates should have a proven track record in B2B/B2C marketing, with a strong focus on digital campaigns, event planning, and partnership programs.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on industry standards for a Regional Marketing Manager with 5-10 years of experience in the technology sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with the ability to work remotely and travel approximately 10-25% of the time.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Manager with 5-10 years of experience in the technology sector. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on Product Lifecycle Management (PLM) solutions tailored to the retail, fashion, footwear, luxury, and consumer goods industries.

Company Size: 1,001-5,000 employees (global headquarters in Campbell, CA, with offices worldwide)

Founded: 1998 (as a privately held company)

Company Description:

• Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands, and manufacturers of all sizes.
• The company delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, market, sell, and replenish products.
• Centric Software's solutions optimize product execution from ideation to development, sourcing, and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.

Company Specialties:

• PLM for Retail
• Fashion Accessories
• Fashion Software
• Fashion
• Footwear
• Outdoor
• Product Lifecycle Management
• Luxury
• Digital Transformation
• Sustainability
• Consumer Goods
• Optimization
• Quality
• and Maximize Business Performance

Company Website: Centric Software

ASSUMPTION: Centric Software is a well-established company with a strong global presence, offering a comprehensive suite of solutions to support the product lifecycle management needs of various industries.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: Reports directly to the Sr. Marketing Manager, Food & Beverage/Cosmetics & Personal Care, North America.

Work Arrangement: Remote (with the ability to travel approximately 10-25% of the time)

Growth Opportunities:

• Potential career progression to a senior marketing role within the company.
• Expanding the regional marketing team and taking on additional responsibilities as the company grows.

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to make a significant impact on the regional marketing strategy.

🌍 Location & Work Environment

Office Type: Remote (with occasional travel)

Office Location(s): Toronto, Canada (with the ability to work remotely from other locations within the region)

Geographic Context:

• Toronto is the capital city of the province of Ontario, Canada, and is the largest city in Canada by population.
• The city is known for its diverse cultural scene, vibrant neighborhoods, and numerous attractions, including the CN Tower, Royal Ontario Museum, and the Toronto Islands.
• Toronto is also a major hub for the technology industry, with a thriving startup ecosystem and numerous multinational corporations.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: Toronto offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and development within the technology industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with the marketing team and other stakeholders
• Final interview with the Sr. Marketing Manager, Food & Beverage/Cosmetics & Personal Care, North America
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Event planning and coordination
• Partnership development and management
• Budget management and financial acumen
• Interpersonal and communication skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
• Demonstrate your understanding of the regional marketing landscape and the company's products and services.
• Prepare for behavioral interview questions that focus on your marketing strategy, campaign management, and partnership development skills.
• Showcase your ability to work autonomously and manage multiple projects simultaneously.
• Be ready to discuss your experience with Salesforce CRM and Pardot marketing automation tool.

ATS Keywords: Regional Marketing, Digital Campaigns, Event Planning, Partnership Programs, Budget Management, Salesforce CRM, Pardot, Marketing Automation, B2B Marketing, B2C Marketing, Food & Beverage Industry, Technology Industry

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, campaign management, and partnership development skills, as well as their ability to work autonomously and manage multiple projects simultaneously.

🛠️ Tools & Technologies

• Salesforce CRM
• Pardot marketing automation tool
• Microsoft Office Suite
• Google Workspace
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)
• Advertising platforms (e.g., Google Ads, Facebook Ads)
• Event planning and management tools (e.g., Eventbrite, Bizzabo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Creative and strategic
• Collaborative and team-oriented
• Results-focused and accountable

Self-Assessment Questions:

• How do you align with Centric Software's company values, particularly innovation and customer-centricity?
• How do you approach working remotely and collaborating with a distributed team?
• How do you stay organized and manage multiple projects simultaneously?
• How do you prioritize and adapt to changing priorities and tight deadlines?
• How do you approach building and maintaining relationships with vendors, partners, and other stakeholders?

ASSUMPTION: Centric Software values candidates who are innovative, customer-focused, collaborative, and results-driven, with strong project management and communication skills.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working remotely and maintaining productivity and focus
• Adapting to changing market conditions and pivoting strategies as needed
• Building and maintaining relationships with vendors, partners, and other stakeholders
• Managing budgets and ensuring ROI for marketing campaigns and events

ASSUMPTION: This role may present challenges related to time management, remote work, and adaptability, as well as the need to build and maintain strong relationships with various stakeholders.

📈 Similar Roles Comparison

• Regional Marketing Manager vs. National Marketing Manager: A Regional Marketing Manager focuses on a specific geographic area, while a National Marketing Manager oversees marketing efforts across the entire country. The former role may require more local market knowledge and hands-on event planning, while the latter role may involve more strategic planning and budget allocation.
• Regional Marketing Manager vs. Global Marketing Manager: A Global Marketing Manager is responsible for marketing efforts across multiple countries or regions, requiring a broader understanding of international markets and cultural nuances. A Regional Marketing Manager, on the other hand, focuses on a specific geographic area and may have more direct contact with local customers and partners.
• Regional Marketing Manager vs. Field Marketing Manager: Both roles involve planning and executing marketing campaigns and events, but a Regional Marketing Manager typically has a broader scope, overseeing multiple regions or countries. A Field Marketing Manager may focus on a specific territory or customer segment and may have more direct contact with local customers and partners.

ASSUMPTION: The key differences between these roles lie in their scope, geographic focus, and the level of strategic planning and budget allocation required.

📝 Sample Projects

• Developing and executing a regional marketing strategy to support local market penetration and identify new business opportunities
• Managing digital campaigns, including advertising opportunities, media relationships, and social media strategies
• Planning and executing field events, including webinars, trade shows, and seminars, with a focus on creative event ideas and options for the region
• Identifying and cultivating strategic co-marketing opportunities with industry partners to jointly promote solutions, co-host events, and generate leads

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the Regional Marketing Manager role, focusing on digital campaign management, event planning, and partnership development.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing strategy and growth plans?
• What are the most significant challenges facing the regional marketing team, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's marketing strategy, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Centric Software's careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements, with a focus on digital campaign management, event planning, and partnership development.
• Prepare for behavioral interview questions that focus on your marketing strategy, campaign management, and partnership development skills, as well as your ability to work autonomously and manage multiple projects simultaneously.
• Showcase your experience with Salesforce CRM and Pardot marketing automation tool, if applicable.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.