Regional Marketing Manager

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📌 Core Information

🔹 Job Title: Regional Marketing Manager

🔹 Company: Hancock Whitney

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: 📍 Field Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans.
• Leading marketing programs to achieve business objectives.
• Collaborating with various departments for campaign execution.
• Using analytics to drive marketing decisions and assess performance.

ASSUMPTION: This role involves significant cross-department collaboration and strategic input based on industry expertise in financial products.

📋 Key Responsibilities

✅ Craft strategic marketing plans based on guidance from management.

✅ Update marketing plans for specific channels with direct oversight.

✅ Coordinate across a matrixed organization to execute marketing strategies.

✅ Develop deep understanding of financial product features and benefits.

✅ Provide input to achieve segment marketing goals and ROI.

✅ Utilize analytics for campaign performance and profitability insights.

✅ Contribute ideas for new initiatives and campaign enhancements.

✅ Act as a thought leader to influence organizational understanding.

✅ Present comprehensive campaign reporting.

✅ Maintain brand standards and help build brand equity.

✅ Work with internal and external resources to drive marketing impact.

✅ Implement risk controls in alignment with departmental policies.

ASSUMPTION: Responsibilities require balancing strategic development with practical execution, indicating a need for both creative and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, Finance or related discipline.

Experience: At least 5 years in relevant marketing disciplines.

Required Skills:

• Strategic planning and campaign management.
• Data analysis and customer engagement.
• Creative development and brand management.

Preferred Skills:

• Experience in a regulated industry like Financial Services.
• Quantified results from previous marketing programs.

ASSUMPTION: The role benefits candidates with regulated industry experience, though it is not mandatory.

💰 Compensation & Benefits

Salary Range: Not specified. Based on industry standards for a regional marketing manager, the role likely offers competitive salary commensurate with experience.

Benefits:

• Health insurance options.
• Retirement plans.
• Potential performance bonuses.

Working Hours: 40 hours per week with possible flexibility for campaign deadlines and strategic meetings.

ASSUMPTION: While specific benefits are not listed, standard banking industry benefits are expected.

📌 Applicant Insights

🔍 Company Context

Industry: Banking - A stable industry with growth potential in emerging financial products and customer engagement strategies.

Company Size: 1,001-5,000 employees, offering significant resources for innovation while maintaining agility.

Founded: 1899, ensuring a long-standing reputation and historical expertise in banking services.

Company Description:

• Legacy of strength with extensive expertise in banking.
• Operates in multiple states offering diverse banking services.
• Committed to client opportunity and associate growth.

Company Specialties:

• Consumer and Small Business Banking
• Trust and Asset Management
• Healthcare and Mortgage Services

Company Website: http://www.hancockwhitney.com

ASSUMPTION: Given their comprehensive services, the company's commitment to innovation and traditional banking practices is strong.

📊 Role Analysis

Career Level: Mid to Senior level, requiring leadership and strategic insights.

Reporting Structure: Reports to direct manager with strategic guidance.

Work Arrangement: On-site work is expected, potentially with travel to various regional offices.

Growth Opportunities:

• Advancement into senior management roles.
• Opportunity to influence marketing strategy sector-wide.
• Exposure to cross-functional teams enhancing experiential breadth.

ASSUMPTION: Growth is highly probable given the company’s size and organizational structure.

🌍 Location & Work Environment

Office Type: Traditional corporate office environment.

Office Location(s): Multiple office locations primarily in southern United States states such as Louisiana, Mississippi, and Texas.

Geographic Context:

• Located in thriving economic regions with strong financial sectors.
• Proximity to major cities offering a robust client base.
• Access to diverse talent pools from local universities and communities.

Work Schedule: Standard business hours with potential for extended hours during campaign launches.

ASSUMPTION: The position demands occasional travel within the network of offices, fostering client interaction and team integration.

💼 Interview & Application Insights

Typical Process:

• Initial screening via online application.
• First-round interviews with HR.
• Subsequent interviews with hiring manager and team members.

Key Assessment Areas:

• Marketing and strategic planning expertise.
• Ability to collaborate across diverse departments.
• Analytical skills for data-driven decision making.

Application Tips:

• Highlight experience in financial services or regulated industries.
• Showcase marketing campaign successes with quantified results.
• Emphasize strong leadership and cross-functional collaboration.

ATS Keywords: Strategic Planning, Campaign Management, Data Analysis, Financial Products, Marketing Leadership.

ASSUMPTION: Interviews likely include scenario-based questions to evaluate problem-solving and strategic thinking.

🛠️ Tools & Technologies

• MS PowerPoint, Word, Excel for communication and reporting.
• Marketing automation tools for campaign execution.
• Analytic platforms for data analysis and reporting.

ASSUMPTION: Proficiency in digital marketing platforms and CRM tools beneficial but not explicitly stated.

👔 Cultural Fit Considerations

Company Values:

• Honor & Integrity
• Strength & Stability
• Commitment to Service

Work Style:

• Collaborative teamwork environment.
• Emphasis on personal responsibility and professional growth.
• Strong focus on client-centered service.

Self-Assessment Questions:

• Am I comfortable navigating a matrixed organization?
• Can I drive strategic initiatives from conception to execution?
• Do I thrive in a collaborative and fast-paced environment?

ASSUMPTION: Cultural fit requires alignment with company values and team-centric approach.

⚠️ Potential Challenges

• Balancing innovative marketing strategies with compliance in a regulated industry.
• Coordinating across various departments and external agencies.
• Maintaining a consistent brand voice across multiple channels and regions.
• Adapting to fast-paced and evolving market demands.

ASSUMPTION: Challenges may arise from the emphasis on collaboration and innovation within a rigid regulatory framework.

📈 Similar Roles Comparison

• Roles at smaller firms may offer more autonomy but fewer resources.
• Similar roles in non-financial sectors might provide less emphasis on compliance.
• Larger corporations may have more structured advancement paths but limit strategic influence.

ASSUMPTION: Candidates may find this position uniquely combines strategic freedom with resource availability due to company size.

📝 Sample Projects

• Development of a regional marketing campaign targeting small businesses.
• Launch of digital marketing initiatives for financial products.
• Coordinating with media buying and creative agencies for campaign rollout.

ASSUMPTION: Projects often require cross-functional collaboration and feature complex strategic elements.

❓ Key Questions to Ask During Interview

• What are the key performance indicators for this role?
• How does this role contribute to the company's strategic goals?
• What are the major challenges currently facing the marketing team?
• How does the company support ongoing professional development?
• What is the team's approach to balancing innovation with compliance?

ASSUMPTION: These questions reflect the strategic nature of the role and the importance of understanding company vision and support for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Create or sign into an existing account for tracking your application.
• Check all communications, including spam folders, for correspondences.
• Update and modify your profile information as necessary.
• Prepare for potential interviews by reviewing company and role expectations.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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