📌 Core Information
🔹 Job Title: Regional Marketing Manager
🔹 Company: Auctane
🔹 Location: Sydney, Australia
🔹 Job Type: Hybrid (3 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive customer acquisition and growth for ShipStation in Australia and New Zealand
- Collaborating with sales and marketing teams to implement local initiatives and track performance metrics
- Creating and maintaining strong relationships with local organizations, influencers, and partners
- Producing locally optimized content and customer stories to engage prospects and customers
- Optimizing media spend and testing new tactics to improve performance
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively across multiple teams and products.
📋 Key Responsibilities
✅ Develop and implement regional marketing programs to improve customer acquisition and drive growth
✅ Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and optimize performance
✅ Find and create partnerships and participate in events with local organizations and influencers to drive awareness and customer acquisition in the local markets
✅ Work closely with the sales team on lead follow-up and conversion, providing them with the tools, resources, and knowledge they need to effectively sell the product
✅ Drive the creation of content including webinars and locally optimized content, creating local customer stories and proof points to engage prospects and customers
✅ Monitor and report on key performance metrics related to product marketing initiatives, using data to guide decision-making and strategy adjustments
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as strong project management and organizational skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
Experience: 6+ years in a marketing role or similar operational marketing role
Required Skills:
- Proven track record of delivering growth in market
- Strong understanding of digital marketing channels and tools
- Excellent communication and interpersonal skills
- Analytical mindset with the ability to derive insights from data
- Ability to work collaboratively in a fast-paced, cross-functional environment
Preferred Skills:
- Possesses a “go-getter” mindset: driven, resourceful, and willing to put in the effort to achieve goals with a proactive and hands-on approach
- A drive to put the customer at the center of everything
- A passion for technology and find it easy to explain technical concepts to non-technical audiences
- Demonstrated ability to turn complex information into easy to understand messaging
- An ability to work across multiple teams who own multiple products, influencing and driving others to hit the desired goals
- The ability to thrive in a dynamic, fast-paced environment
ASSUMPTION: Candidates with experience in the ecommerce or logistics industries, as well as those with experience working with multiple products and teams, will be at a significant advantage.
💰 Compensation & Benefits
Salary Range: A$120,000 - A$160,000 per annum (Based on industry standards for a Regional Marketing Manager with 6+ years of experience in Australia)
Benefits:
- 💻 Tools for the job: Auctane will provide all necessary equipment to work seamlessly and securely from the Sydney office
- 🏠 Flexible hybrid working approach: Hybrid working offers the flexibility to balance on-site collaboration and remote productivity, leading to enhanced efficiency and well-being. This role requires attendance at the office three days per week
- 🏢 Sydney central business district location: Experience the best of both worlds and join us at our fantastic office. Immerse yourself in our dynamic and open culture, enjoy complimentary drinks and snacks, and join our regular social activities
- 🌅 20 days holiday (plus public holidays): Enhanced holiday entitlement so you can really put your feet up and recharge
- 📙 Personal Training Budget: We offer a generous training budget dedicated to your professional development. Whether it's investing in certifications, attending conferences, or exploring other educational opportunities, we are committed to supporting you in enhancing your expertise. We also provide access to LinkedIn Learning
- 🏐 Health and Wellbeing: We are committed to helping you maintain both physical and mental health. Auctane offers an enhanced sick leave and compassionate leave policy to provide employees with the days required to rest and rejuvenate
- 🔗 Referral Bonus: Our Employee Referral Bonus Program is designed to reward you for helping us build an even stronger and more talented team. You could earn up to $6,000, depending on the role and subject to the bonus program criteria
- 🥪 Weekly Catered Lunch: Once a week, we cater in lunch for the office
- 🍻 Beer Fridays: Enjoy a cold one on Friday with your coworkers in the office!
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Regional Marketing Manager with 6+ years of experience in Australia. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Ecommerce, Logistics & Supply Chain, Technology)
Company Size: 1,001-5,000 employees (Large enterprise with a global presence)
Founded: 2011 (Headquarters in Austin, Texas, with offices in Sydney, Australia, and London, UK)
Company Description:
- Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams, and innovations around the globe
- From turnkey integrations to custom-built solutions, our ecosystem of brands provides a powerful toolbox of software solutions for every aspect of sending and receiving
- Auctane brands include: ShipStation, Stamps.com, Packlink, ShipEngine, Metapack, ShippingEasy, Endicia, ShipWorks, GlobalPost, and Return Rabbit
Company Specialties:
- Ecommerce
- Logistics & Supply Chain
- Technology
- Business Development
- Big Data
- Order Management
- Order Processing
- Fulfillment and Shipping
Company Website: auctane.com
ASSUMPTION: Auctane's extensive brand portfolio and global presence provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: This role reports directly to the Senior Marketing Manager, APAC
Work Arrangement: Hybrid (3 days per week in the office, with the remaining days worked remotely)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing team as the company continues to expand in the APAC region
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training opportunities
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the growth and success of ShipStation in the APAC region, with ample room for career progression.
🌍 Location & Work Environment
Office Type: Modern, open-plan office space in the heart of Sydney's central business district
Office Location(s): 223 Liverpool St, Darlinghurst, New South Wales 2010, AU
Geographic Context:
- Sydney is the largest city in Australia, with a vibrant and dynamic business environment
- The central business district is home to a diverse range of industries, including finance, technology, and professional services
- The office is conveniently located near public transportation, shopping, and dining options
Work Schedule: Standard business hours (9:00 AM - 5:30 PM, with a 30-minute lunch break)
ASSUMPTION: The office environment is collaborative, open, and inclusive, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth behavioral and situational interview with the hiring manager and a member of the marketing team
- Final interview with the Senior Marketing Manager, APAC
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing and channel expertise
- Communication and interpersonal skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Auctane's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide specific examples of your achievements in customer acquisition, marketing strategy, and campaign execution
- Demonstrate your understanding of the ecommerce and logistics industries, as well as your familiarity with ShipStation and its competitors
- Prepare thoughtful questions to ask during the interview, focusing on the role, the team, and the company's growth plans
ATS Keywords: Regional Marketing, Customer Acquisition, Digital Marketing, Marketing Strategy, Hybrid Work, Sydney, APAC, Ecommerce, Logistics, Software Development
ASSUMPTION: The interview process is designed to assess your marketing expertise, strategic thinking, and cultural fit with Auctane's values and work environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) and pay-per-click (PPC) advertising tools (e.g., Google Ads, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the organization.
👔 Cultural Fit Considerations
Company Values:
- Win as One: Collaborate and succeed together
- Delight Customers: Exceed expectations and create exceptional experiences
- Deliver Great Outcomes: Focus on results and continuous improvement
Work Style:
- Fast-paced and dynamic, with a strong emphasis on collaboration and teamwork
- Data-driven and analytical, with a focus on continuous learning and improvement
- Customer-centric, with a strong focus on understanding and meeting customer needs
- Inclusive and diverse, with a commitment to fostering an open and supportive work environment
Self-Assessment Questions:
- How do you approach working collaboratively with cross-functional teams to achieve shared goals?
- Can you provide an example of a time when you identified a customer pain point and developed a targeted marketing strategy to address it?
- How do you stay organized and manage your time effectively in a fast-paced, dynamic work environment?
ASSUMPTION: Auctane values candidates who are proactive, adaptable, and committed to delivering exceptional results in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Working with limited resources and budget constraints
- Balancing the demands of multiple stakeholders, including sales, marketing, and product teams
- Keeping up-to-date with industry trends and best practices in a rapidly evolving digital landscape
- Adapting to the unique cultural and market dynamics of the APAC region
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive and adaptable mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Regional Marketing Manager (Auctane) vs. Regional Marketing Manager (Competitor): Auctane offers a more diverse portfolio of brands and products, providing opportunities for broader marketing experience and career growth
- Industry-specific context: Auctane's focus on ecommerce, logistics, and software development provides unique insights and expertise in the industry
- Career path comparison: Auctane's global presence and extensive brand portfolio offer ample opportunities for career progression and advancement within the organization
ASSUMPTION: This role offers a unique opportunity to gain valuable marketing experience and make a significant impact on the growth and success of ShipStation in the APAC region.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive customer acquisition in the Australian ecommerce market
- Creating and implementing a local content strategy to engage and educate prospects and customers in the APAC region
- Collaborating with the sales team to create and deliver a series of webinars focused on the benefits of ShipStation for Australian businesses
ASSUMPTION: These projects are designed to showcase the candidate's ability to develop and execute strategic marketing initiatives, as well as their capacity to work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for ShipStation in the APAC region?
- What are the key priorities for the first 90 days in this role?
- How does the marketing team collaborate with the sales and product teams to ensure alignment and success?
- What opportunities are there for professional development and growth within the marketing team?
- How does Auctane support work-life balance and employee well-being?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, team dynamics, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview by researching ShipStation, Auctane, and the ecommerce and logistics industries
- Prepare thoughtful questions to ask during the interview, focusing on the role, the team, and the company's growth plans
- Follow up with the hiring manager within one week of the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
