🔹 Job Title: Regional Marketing Manager
🔹 Company: YugabyteDB
🔹 Location: India
🔹 Job Type: On-site
🔹 Category: 📍 Field Marketing
🔹 Date Posted: April 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: The job may involve significant travel for event management and collaboration, as the role is labeled on-site yet accommodates remote work. This suggests an expectation of being physically present in certain locations when required.
✅ Develop and execute regional marketing campaigns – Create and launch multi-touch campaigns across various channels
✅ Own field marketing and event strategy in the region – Plan and execute industry tradeshows and partner events
✅ Manage lead nurture programs – Design workflows to educate and move leads through the sales funnel
✅ Ensure seamless event follow-ups – Collaborate with sales to execute post-event engagement strategies
✅ Drive regional demand generation programs – Oversee third-party demand gen initiatives
✅ Leverage intent signals to prioritize high-value accounts
✅ Optimize segmentation & targeting – Use platforms like HubSpot and Salesforce for audience targeting
✅ Analyze & optimize performance – Monitor KPIs and iterate for enhanced results
✅ Collaborate with Sales & SDR teams – Align marketing with sales priorities and refine messaging
ASSUMPTION: This role requires an adaptable professional capable of working in a dynamic environment, given the breadth of responsibilities spanning various marketing and collaboration tasks.
Education: Not specified, but a degree in Marketing, Business, or related field is typically expected.
Experience: 5-7 years in B2B marketing with a focus on demand generation and event execution
Required Skills:
Preferred Skills:
ASSUMPTION: While technical audience marketing is listed as a plus, a solid understanding of technical products or services would enhance the candidate's effectiveness in engaging with developer-focused audiences.
Salary Range: Not specified; competitive with B2B marketing roles in tech industry
Benefits:
Working Hours: 40 hours per week with potential flexibility
ASSUMPTION: Benefits are likely to include standard tech industry perks such as health benefits and potential performance bonuses, reflecting the competitive nature of tech employment.
Industry: Software Development
Company Size: 201-500 employees, indicating a dynamic environment with substantial growth opportunities
Founded: 2016, marking rapid expansion in cloud-native databases
Company Description:
Company Specialties:
Company Website: http://www.yugabyte.com
ASSUMPTION: As a mid-sized company, Yugabyte likely offers opportunities for significant impact and career advancement within the growing cloud-native database sector.
Career Level: Mid-career professional with substantial marketing experience
Reporting Structure: Likely reporting to a senior marketing manager or director
Work Arrangement: Primarily on-site with potential remote days, indicating a flexible but structured working environment
Growth Opportunities:
ASSUMPTION: Given its rapid growth and market positioning, Yugabyte offers avenues for both vertical and lateral career development, particularly in tech marketing innovation.
Office Type: Likely a modern tech office with open environments conducive to collaboration
Office Location(s): Presence in India, associated with significant tech hubs
Geographic Context:
Work Schedule: Standard full-time hours with flexibility for attending events or meetings across time zones
ASSUMPTION: The nature of the role likely allows for some remote work flexibility, accommodating collaboration across different global time zones and market events.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: B2B Marketing, Demand Generation, Field Marketing, Event Execution, Multi-Channel Campaigns
ASSUMPTION: Candidates will need to demonstrate both strategic insight and hands-on marketing capabilities during the application process.
ASSUMPTION: Proficiency with data and marketing analytics platforms is expected to play a large role in achieving success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Yugabyte values openness to innovation and proactive problem-solving attitudes, aligning with its market-disruptive goals.
ASSUMPTION: This role likely involves handling complex challenges inherent in rapidly scaling tech brands, demanding resilience and adaptability.
ASSUMPTION: Compared to similar roles in more traditional industries, the challenges and opportunities here are largely tech-centric and innovation-driven.
ASSUMPTION: Projects will generally focus on enhancing Yugabyte's market presence and technological advancements through strategic marketing initiatives.
ASSUMPTION: These questions aim to gain insights into company strategy, role expectations, and growth opportunities, aligning with the job's nature.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.