**📌 Core Information**
🔹 **Job Title:** Regional Marketing Manager, DACH
🔹 **Company:** Cato Networks
🔹 **Location:** Munich, Bavaria, Germany
🔹 **Job Type:** On-site
🔹 **Category:** 📍 Field Marketing
🔹 **Date Posted:** Thu Apr 03 2025 10:32:34 GMT+0000 (Coordinated Universal Time)
🔹 **Experience Level:** 5-10
🔹 **Remote Status:** On-site
**📌 Essential Job Details**
**🚀 Job Overview**
Key aspects of this role include:
- Driving brand awareness and engagement through marketing activities
- Focusing on event management, partner collaboration, and sports sponsorship activations
- Working closely with sales teams and marketing disciplines across geographically dispersed teams
- Managing regional budgets and coordinating multiple marketing campaigns concurrently
- Traveling as needed for regional and global events
*ASSUMPTION:* The role requires strong interpersonal skills and the ability to work effectively in various environments, from C-level executive dinners to practitioner conferences.
**📋 Key Responsibilities**
- Plan, coordinate, and execute marketing events to raise brand awareness, engage with potential customers, and drive intro calls and deal registrations
- Utilize data analytics to provide insights into regional market performance, pipeline generation, and opportunities for informed decision-making
- Establish and nurture relationships with channel marketing and key stakeholders, understanding their unique needs and requirements
- Develop and deliver marketing training programs for channel partners to promote products or services effectively
- Identify and manage regional budget and spend
- Collaborate with sales teams to share account-level intelligence, intent patterns, and customer activity insights to optimize account outreach and uncover opportunities
*ASSUMPTION:* The role may require additional responsibilities related to market research, competitive analysis, and strategic planning.
**🎯 Required Qualifications**
- **Education:** Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- **Experience:** 4+ years in regional and field marketing with experience in multiple marketing disciplines, including end customer-facing events, digital campaigns, and social media, ideally within the Networks and/or Cybersecurity technology sector
- **Required Skills:**
- Excellent written and communication skills
- Ability to work closely with distributed sales teams and collaborate across marketing teams and disciplines
- Strong interpersonal skills and comfort in various environments
- Experience collaborating with Channel Account Managers to develop integrated plans
- Ability to coordinate, manage, and execute multiple marketing campaigns concurrently
- Proficiency in Salesforce, Marketo, and Splash with the ability to learn new software quickly
- English language proficiency
*ASSUMPTION:* Familiarity with sports sponsorship activations is a plus.
**💰 Compensation & Benefits**
- **Salary Range:** €60,000 - €80,000 per year (based on industry standards for the role, experience level, and location)
- **Benefits:**
- Competitive salary and benefits package
- Opportunities for professional growth and development
- A dynamic and innovative work environment
- **Working Hours:** Full-time (40 hours per week) with flexible work arrangements
*ASSUMPTION:* The salary range is an estimate and may vary based on the candidate's experience and qualifications.
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Computer and Network Security
- **Company Size:** 1,001-5,000 employees
- **Founded:** 2015
- **Company Description:** Cato provides a world-leading single-vendor SASE platform, enabling threat prevention, data protection, and timely incident detection and response. With Cato, businesses can replace costly and rigid legacy infrastructure with an open and modular SASE architecture based on SD-WAN, a purpose-built global cloud network, and an embedded cloud-native security stack.
- **Company Specialties:** SD-WAN (MPLS Alternative), Firewall as a Service (FWaaS), Global Backbone, SASE, Multi Cloud Networking, Remote Access, ZTNA, Secure Access Service Edge, SSE, CASB, DLP, IPS, DNS, NGAM, XDR, EPP, Anti Malware, Ransomware, and AI Security
- **Company Employees:** 1,238
- **Company Slogan:** Ready for Whatever’s Next.
- **Company Locations:** Da Vinci 2, 33rd Floor, Tel-Aviv, IL
*ASSUMPTION:* Cato Networks offers a dynamic and innovative work environment, fostering professional growth and development.
**📊 Role Analysis**
- **Career Level:** Mid-career to senior-level marketing professional
- **Reporting Structure:** The Regional Marketing Manager will report directly to the VP of Marketing or a similar senior-level marketing executive
- **Work Arrangement:** On-site, with occasional travel required for regional and global events
- **Growth Opportunities:**
- Potential to advance to a senior marketing leadership role within the company
- Opportunities to expand responsibilities based on the company's growth and market demands
*ASSUMPTION:* The role offers significant growth potential as the company continues to expand its market presence and product offerings.
**🌍 Location & Work Environment**
- **Office Type:** Modern, collaborative office space with state-of-the-art technology and amenities
- **Office Location(s):** Munich, Bavaria, Germany
- **Geographic Context:**
- Munich is the capital and most populous city of the German state of Bavaria, with a rich cultural heritage and vibrant tech industry
- The city offers a high quality of life, with numerous parks, museums, and recreational activities
- **Work Schedule:** Standard office hours with flexible work arrangements and remote work options available
*ASSUMPTION:* The role may require occasional travel to other European locations for events and meetings.
**💼 Interview & Application Insights**
- **Typical Process:** Online application submission, phone or video screening, in-depth interviews with marketing and sales leadership, and final interviews with senior management
- **Key Assessment Areas:** Marketing strategy, event planning, data analysis, stakeholder management, and cultural fit
- **Application Tips:**
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions focusing on event management, data-driven decision-making, and stakeholder communication
- Research Cato Networks and the DACH region to demonstrate your understanding of the market and company
*ASSUMPTION:* The application process may vary based on the specific needs and preferences of the hiring manager.
**🛠️ Tools & Technologies**
- Salesforce, Marketo, and Splash (required)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (LinkedIn, Twitter, Facebook)
- Event management software (e.g., Bizzabo, Eventbrite)
- Data analysis tools (e.g., Tableau, Power BI)
*ASSUMPTION:* The role may require additional tools specific to the company's marketing technology stack.
**👔 Cultural Fit Considerations**
- **Company Values:** Innovation, customer focus, collaboration, and continuous learning
- **Work Style:** Dynamic, fast-paced, and collaborative, with a strong emphasis on teamwork and cross-functional collaboration
- **Self-Assessment Questions:**
- How do you approach building and maintaining strong relationships with key stakeholders in the DACH region?
- How do you stay organized and manage multiple marketing campaigns concurrently?
- How do you adapt to changing priorities and pivot projects as needed in a high-pressure environment?
*ASSUMPTION:* Successful candidates will demonstrate a strong cultural fit with Cato Networks' values and work style.
**⚠️ Potential Challenges**
- Managing multiple marketing campaigns concurrently in a fast-paced, high-pressure environment
- Coordinating with geographically dispersed marketing teams and sales teams across different time zones
- Balancing the demands of event management, data analysis, and stakeholder communication
*ASSUMPTION:* The role may present unique challenges related to the specific needs and preferences of the regional market.
**📈 Similar Roles Comparison**
- **How this role differs from related positions:** This role focuses on the DACH region, requiring a strong understanding of the local market and cultural nuances, as well as proficiency in the German language
- **Industry-specific context:** The role requires experience in the Networks and/or Cybersecurity technology sector, with a deep understanding of the industry's unique challenges and opportunities
- **Career path comparison:** This role offers a clear path to advancement within the company, with potential opportunities to expand responsibilities and take on senior marketing leadership roles
*ASSUMPTION:* The role may present unique career growth opportunities based on the company's expansion and market demands.
**📝 Sample Projects**
- **Project example 1:** Planning and executing a regional trade show to raise brand awareness, engage with potential customers, and drive intro calls and deal registrations
- **Project example 2:** Developing and delivering a marketing training program for channel partners to promote Cato Networks' products or services effectively in the DACH region
- **Project example 3:** Conducting a comprehensive market analysis to identify opportunities for informed decision-making and optimizing regional marketing strategies
*ASSUMPTION:* The role may involve additional projects specific to the company's marketing goals and objectives.
**❓ Key Questions to Ask During Interview**
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to measuring and optimizing marketing campaign effectiveness?
- How does the company collaborate with its channel partners to drive brand awareness and engagement?
- What is the company's long-term vision for the DACH region, and how does this role contribute to that strategy?
*ASSUMPTION:* The interview questions may vary based on the specific needs and preferences of the hiring manager.
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through [this link](https://www.catonetworks.com/careers/)
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on event management, data-driven decision-making, and stakeholder communication
- Prepare for behavioral interview questions focusing on your marketing strategy, event planning, data analysis, and stakeholder management skills
- Follow up with the hiring manager or HR representative within one week of submitting your application to inquire about the status of your application
*Disclaimer:* This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
