Regional Marketing Manager

📌 Core Information

🔹 Job Title: Regional Marketing Manager

🔹 Company: Service Experts LLC

🔹 Location: Remote

🔹 Job Type: Full-time, On-site

🔹 Category: Field Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Overseeing marketing strategy and program planning for local service centers
• Ensuring brand standards are consistently applied
• Developing and implementing strategic marketing plans
• Providing field support for corporate marketing programs

ASSUMPTION: This role involves significant autonomy in strategic decision-making, focusing on localized marketing initiatives to drive brand presence across assigned regions. Assumed responsibilities include cross-functional collaboration within the company.

📋 Key Responsibilities

✅ Develop and implement regional strategic marketing plans

✅ Work with center management and regional directors on marketing campaigns

✅ Conduct market research planning and analysis

✅ Ensure consistent brand standards in communication

✅ Drive revenue-generating consumer campaigns

✅ Assist in developing internal communication materials

✅ Review marketing performance data

✅ Analyze media efficiency and cost savings

✅ Implement test and control plans to enhance marketing efficiency

✅ Facilitate marketing reviews to meet business objectives

✅ Lead the implementation of marketing programs within regions

✅ Coordinate with various corporate and sales teams for promotions

✅ Provide coordination, execution, measurement, and feedback for marketing programs

✅ Conduct post-campaign analysis and communicate best practices

✅ Identify partnership opportunities within local or regional utilities

✅ Other duties as assigned

ASSUMPTION: Responsibilities imply a blend of strategic oversight and tactical execution, ensuring high adaptability to different project requirements.

🎯 Required Qualifications

Education: Bachelor degree or equivalent work experience required

Experience: 5+ years in marketing, 3+ years in direct marketing and lead generation

Required Skills:

• Project management
• Data analysis and interpretation
• Excellent communication and interpersonal skills

Preferred Skills:

• Advertising agency management
• Advanced problem-solving abilities

ASSUMPTION: Preferred qualifications indicate a higher level of experience with external agencies and complex problem-solving in market strategies.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive within the industry.

Benefits:

• Competitive pay with incentive opportunities
• Paid time off and company holiday pay
• Medical, dental, and vision insurance
• 401(k) retirement savings plan with company matching
• Life and disability insurance options

Working Hours: 40 hours per week, with potential travel flexibility across regions

ASSUMPTION: Compensation appears to be structured around standard managerial benchmarks for the industry, with travel likely integrated into the role.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, focusing on HVAC solutions

Company Size: 1,001-5,000 employees; moderate size suggests room for professional growth within the company

Founded: Not specified; based on company reach, established for some time

Company Description:

• Leading provider in HVAC systems services across North America
• Over 100 service locations offering diverse services
• Commitment to customer satisfaction with highly qualified technicians

Company Specialties:

• Heating and air conditioning
• Indoor air quality solutions
• Commercial and residential HVAC services

Company Website: http://www.ServiceExperts.com

ASSUMPTION: The company’s size and broad market reach suggest they value scalability and consistent service quality.

📊 Role Analysis

Career Level: Mid to senior level, with potential pathways to more senior roles

Reporting Structure: Reports to the Director of Field Marketing; collaborates with corporate and regional teams

Work Arrangement: Primarily remote, with opportunities for site visits

Growth Opportunities:

• Professional development through Experts University
• Career advancement into more strategic roles
• Possibility to expand into other marketing regions

ASSUMPTION: Given the growth opportunities, there is room for advancing to roles with broader strategic impact.

🌍 Location & Work Environment

Office Type: Remote from home office; occasional site visits required

Office Location(s): Multiple sites across North America

Geographic Context:

• Flexibility in work location within remote guidelines
• Travel to various service center locations for site-specific projects
• Immersion in diverse regional markets

Work Schedule: Normal working hours with potential additional time for travel and site work

ASSUMPTION: The role’s remote configuration suggests a high degree of trust and self-management.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume submission
• Phone screening interview with HR representative
• Panel interview with department heads
• Final interview with leadership team

Key Assessment Areas:

• Experience with marketing strategy execution
• Ability to manage multiple regional projects
• Analytical and creative problem-solving skills

Application Tips:

• Highlight experience in regional market strategies
• Showcase examples of past successful marketing campaigns
• Emphasize ability to coordinate with multiple teams

ATS Keywords: Marketing Strategy, Regional Management, Data Analysis, Project Management, Direct Marketing

ASSUMPTION: Application success likely hinges on demonstrating multi-regional coordination experience and strategic acumen.

🛠️ Tools & Technologies

• CRM software for managing campaigns
• Data analysis tools like Power BI or Excel
• Project management platforms like Asana or Trello

ASSUMPTION: Proficiency in CRM and data tools is essential to effectively manage and analyze marketing initiatives.

👔 Cultural Fit Considerations

Company Values:

• Commitment to customer and employee satisfaction
• Dedication to continuous professional growth
• Emphasis on collaborative teamwork

Work Style:

• Proactive and independent work approach
• Strong emphasis on cross-departmental collaboration
• Innovative and adaptable to change

Self-Assessment Questions:

• Am I comfortable working independently in a remote setup?
• Can I effectively juggle multiple projects and priorities?
• Do I thrive in a role that requires cross-functional collaboration?

ASSUMPTION: The company promotes a culture of self-driven initiatives, encouraging employees to pursue excellence independently while promoting teamwork.

⚠️ Potential Challenges

• Managing a diverse range of regional market conditions and customer needs
• Balancing strategic oversight with day-to-day operations
• Maintaining consistent brand messaging across locations
• Collaborating and aligning strategies with multiple departments

ASSUMPTION: Challenges may include balancing strategic and tactical aspects while ensuring cohesion across varied market conditions.

📈 Similar Roles Comparison

• Comparison with similar roles that focus on national vs. regional marketing execution
• Differences in strategic vs. tactical role orientations
• Role may compare to positions with single-market focus vs. multi-regional oversight

ASSUMPTION: The role typically requires additional complexity due to regional coverage, compared to other marketing management positions with narrower focus.

📝 Sample Projects

• Developing a local marketing campaign for a new HVAC product launch
• Coordinating a regional advertising initiative to boost brand awareness
• Leading a strategic partnership development project with local utility companies

ASSUMPTION: Projects likely involve a blend of strategic and hands-on elements, with a need for regional stakeholder collaboration.

❓ Key Questions to Ask During Interview

• How does the company measure the success of regional marketing initiatives?
• What are the primary challenges faced in aligning regional strategies with corporate goals?
• Can you describe the dynamics of collaborating with national and regional teams?
• What tools and support are provided for remote work and project management?
• How does the company support ongoing professional development?

ASSUMPTION: Questions are designed to clarify expectations, resource availability, and professional development support.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume highlighting regional marketing experiences
• Craft a cover letter that showcases strategic marketing accomplishments
• Be ready to discuss past campaign successes and challenges

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.