Regional Marketing Manager – East

Based on the provided job listing, here's an enhanced job description following the given format:

📌 Core Information

🔹 Job Title: Regional Marketing Manager – East

🔹 Company: Nasuni

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: Hybrid (On-site/Hybrid)

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading regional marketing strategy for the East, aligned with revenue targets and go-to-market priorities
• Architecting and executing multi-channel programs to generate net-new pipeline and accelerate deal velocity
• Partnering cross-functionally with sales, SDRs, channel, and alliance teams to drive joint campaigns and regional co-marketing
• Overseeing field event strategy and tracking regional performance to deliver insights and recommendations to marketing and sales leadership

ASSUMPTION: This role requires a strategic marketing partner with a proven track record in field marketing, regional marketing, or integrated campaigns. Experience in enterprise SaaS or infrastructure tech is highly preferred.

📋 Key Responsibilities

✅ Lead regional marketing strategy for the East, developing and owning quarterly plans aligned with revenue targets and go-to-market priorities

✅ Architect and execute multi-channel programs to generate net-new pipeline, accelerate deal velocity, and support customer expansion

✅ Partner cross-functionally with sales, SDRs, channel, and alliance teams to drive joint campaigns and regional co-marketing

✅ Oversee field event strategy, including executive briefings, roundtables, trade shows, and regional sponsorships, ensuring alignment to target accounts and sales goals

✅ Track, analyze, and report on regional performance; deliver insights and recommendations to marketing and sales leadership

✅ Provide mentorship or guidance to junior marketers supporting the East region

✅ Travel to support key events, partner activations, and field engagements (~30%)

ASSUMPTION: This role requires strong analytical skills, data-driven decision-making, and the ability to translate sales goals into scalable marketing plays.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in field marketing, regional marketing, or integrated campaigns, ideally in enterprise SaaS or infrastructure tech

Required Skills:

• Proven success building pipeline-generating programs aligned with territory goals and cross-functional GTM strategy
• Strong understanding of enterprise buyer personas, vertical nuances, and what programs work across Commercial and Enterprise segments
• Strategic planning mindset with the ability to translate sales goals into scalable marketing plays
• Experience managing executive-level field programs and regional events
• Excellent communicator and influencer, comfortable presenting to senior leadership and aligning cross-functional teams
• Proficiency in Salesforce and marketing automation (HubSpot, Marketo, or similar)
• Based on the East Coast, with the ability to travel as needed (~30%)

Preferred Skills:

• Experience with Nasuni's products or similar file data services
• Fluency in Spanish or another major language

ASSUMPTION: This role requires a self-starter with strong project management skills and the ability to lead in a fast-paced, high-growth environment.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD (based on experience and industry standards for this role and location)

Benefits:

• Best in class employee onboarding and training
• "Take What You Need" paid time off policy
• Comprehensive health, dental, and vision plans
• Company-paid life and disability insurance
• 401(k) and Roth IRA retirement plan
• Generous employee referral bonuses
• Flexible remote work policy
• 10 paid holidays
• Wide array of wellbeing offerings
• Pre-tax savings accounts with company contributions
• An Employee Assistance Program to help deal with life’s difficulties and stressors
• Great team culture and social activities
• Collaborative workspaces
• Free on-site fitness centers and stocked kitchens in select office locations
• Professional development resources

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and Nasuni's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 501-1,000 employees

Founded: 2009

Company Description:

• Nasuni is a leading hybrid cloud storage solution that powers business growth with effortless scalability, built-in security, and fast edge performance using a unique cloud-native architecture
• The Nasuni File Data Platform delivers operational excellence by consolidating NAS and backup, eliminating data silos, and making management easy and flexible without changes to apps or workflows
• Its built-in security offers proactive defense and rapid recovery, lowering organization’s risk from the detrimental effects of ransomware attacks and other disasters
• Synchronized access to file data everywhere ensures user productivity by supporting remote and hybrid work

Company Specialties:

• Enterprise File Storage
• Data Protection
• File Server
• Cloud Initiative
• Mobile Access
• Cloud Storage
• Cloud File Services
• Remote Office
• Branch Office (ROBO) File Storage
• Archive Services
• Disaster Recovery
• NAS and File Server Consolidation
• Network Attached Storage
• Cloud First File Solution
• File Sharing
• Collaboration
• File Data Services
• Access Anywhere
• Ransomware Protection
• Hybrid Cloud Storage
• Hybrid Cloud Platform

Company Website: Nasuni Website

ASSUMPTION: Nasuni's focus on hybrid cloud storage and data management positions it as a strategic partner for enterprises seeking to optimize their IT infrastructure and ensure business continuity.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the VP of Marketing or a similar role

Work Arrangement: Hybrid (on-site and remote work)

Growth Opportunities:

• Potential advancement to a regional marketing leadership role or a broader marketing management position
• Expanding the scope of responsibilities based on regional performance and company growth

ASSUMPTION: This role offers a unique opportunity to gain experience in regional marketing and contribute to Nasuni's continued success in the enterprise storage and data management market.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with on-site fitness centers and stocked kitchens

Office Location(s): Boston, MA (with potential travel to support key events and regional activations)

Geographic Context:

• Boston, MA, is a major tech hub with a vibrant startup ecosystem and a strong talent pool
• The East Coast region has a significant concentration of enterprise customers, making it a strategic market for Nasuni's products and services
• The hybrid work arrangement allows for flexibility in balancing work and personal responsibilities

Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM EST

ASSUMPTION: The hybrid work arrangement and flexible work schedule contribute to Nasuni's commitment to work-life balance and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or a member of the HR team
• In-depth behavioral and situational interviews with the hiring manager and other team members
• Case study or project presentation to assess strategic thinking and problem-solving skills
• Final interviews with senior leadership, followed by a decision and offer

Key Assessment Areas:

• Strategic planning and execution of regional marketing campaigns
• Cross-functional collaboration and stakeholder management
• Data-driven decision-making and analytics skills
• Adaptability and resilience in a fast-paced, high-growth environment

Application Tips:

• Highlight your experience in field marketing, regional marketing, or integrated campaigns, with a focus on enterprise SaaS or infrastructure tech
• Demonstrate your understanding of enterprise buyer personas and vertical nuances
• Prepare examples of successful pipeline-generating programs and their impact on revenue growth
• Showcase your ability to manage executive-level field programs and regional events
• Be ready to discuss your approach to data analysis and performance optimization

ATS Keywords: Regional Marketing, Field Marketing, Enterprise SaaS, Infrastructure Tech, Pipeline Generation, Strategic Planning, Cross-Functional Collaboration, Data Analysis, Hybrid Cloud Storage, File Data Services

ASSUMPTION: Nasuni's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, ensuring they align with the company's mission and values.

🛠️ Tools & Technologies

• Salesforce
• HubSpot or Marketo (or similar marketing automation tools)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Project management tools (Asana, Trello, or similar)
• Data visualization tools (Tableau, Power BI, or similar)

ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used daily to manage projects, track performance, and communicate with stakeholders.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Strategic
• Data-driven
• Collaborative
• Adaptable
• Results-oriented

Self-Assessment Questions:

• How do you align with Nasuni's customer-centric approach to marketing?
• Describe a time when you had to adapt your marketing strategy due to changing market conditions or stakeholder feedback
• How do you ensure that your marketing efforts drive measurable business outcomes?

ASSUMPTION: Nasuni values candidates who embody their core values, demonstrate a strong work ethic, and are committed to driving business growth through innovative marketing strategies.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a fast-paced, high-growth environment
• Balancing regional marketing responsibilities with broader company initiatives
• Adapting to changes in the market, customer needs, or company strategy
• Ensuring consistent and effective communication with remote team members and stakeholders

ASSUMPTION: These challenges are inherent to a role of this nature and require a proactive, adaptable, and strategic mindset to overcome.

📈 Similar Roles Comparison

• Regional Marketing Manager roles in other tech companies may have a broader focus on product marketing or demand generation
• Field Marketing Manager roles may have a more narrow focus on specific verticals or customer segments
• Enterprise Account Marketing Manager roles may focus more on key accounts and strategic partnerships

ASSUMPTION: This role combines elements of regional marketing, field marketing, and account marketing, requiring a well-rounded marketing professional with experience in multiple aspects of B2B marketing.

📝 Sample Projects

• Developing and executing a regional marketing plan that exceeded pipeline targets by 150% within the first six months
• Managing a team of field marketers to execute regional campaigns, resulting in a 20% increase in qualified opportunities year-over-year
• Collaborating with product marketing to launch a new product line, driving $5M in new revenue in the first year

ASSUMPTION: These projects demonstrate the candidate's ability to develop and execute strategic marketing plans, manage teams, and drive measurable business outcomes.

❓ Key Questions to Ask During Interview

• How do you approach aligning regional marketing strategies with broader company goals and objectives?
• Can you describe a time when you had to pivot your marketing strategy due to changing market conditions or stakeholder feedback? How did you measure the impact of that pivot?
• How do you ensure that your marketing efforts drive measurable business outcomes? Can you provide an example?
• How do you collaborate with cross-functional teams, such as sales, SDRs, and channel partners, to drive joint marketing campaigns and regional co-marketing?
• How do you approach managing executive-level field programs and regional events? Can you share an example of a successful event you've managed?

ASSUMPTION: These questions are designed to assess the candidate's strategic thinking, adaptability, and ability to drive measurable business outcomes in a regional marketing role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Nasuni careers page
• Highlight your experience in field marketing, regional marketing, or integrated campaigns, with a focus on enterprise SaaS or infrastructure tech
• Tailor your resume and cover letter to emphasize your relevant skills and accomplishments
• Prepare examples of successful pipeline-generating programs and their impact on revenue growth
• Be ready to discuss your approach to data analysis and performance optimization
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.