📌 Core Information
🔹 Job Title: Regional Marketing Manager
🔹 Company: Ken Garff Automotive Group
🔹 Location: Garff Enterprises Corporate Office - Salt Lake City, UT
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (primarily)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies across various mediums
- Collaborating with internal teams such as Creative, Social Media, Mass Media, Digital Marketing, and Web
- Managing marketing budgets for different entities
- Operating as the marketing resource for each entity, working with key personnel to understand business needs and educate on marketing performance
- Tracking, reporting, and analyzing key marketing performance metrics related to ROI and ROAS
ASSUMPTION: This role requires a high level of collaboration, communication, and analytical skills to succeed in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and implement marketing strategies that drive business results
✅ Collaborate with internal teams to create and execute marketing campaigns
✅ Manage marketing budgets and ensure the quality and final delivery of all marketing assets
✅ Communicate frequently with key personnel for each entity to provide progress reports and assess performance of third-party marketing vendors
✅ Track, report, and analyze key marketing performance metrics to optimize marketing plans
ASSUMPTION: The role may require occasional travel to visit different entities and attend marketing events.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Advertising, Business, or other relevant field (or equivalent experience)
Experience: 3+ years of experience in Marketing Strategy, Digital Marketing (automotive experience a plus, but not required)
Required Skills:
- Analytical thinker with a strong understanding of the big picture needs and how to pair them with the correct marketing metrics
- Highly collaborative, communicative, and with strong presentation skills
- Comfortable managing multiple projects simultaneously and working with others to meet deadlines, ensure quality and accuracy, and track results
- Comfortable working in a fast-paced environment
Preferred Skills:
- Experience in the automotive industry
- Fluency in Spanish (or other languages) for better communication with diverse audiences
ASSUMPTION: While not explicitly stated, proficiency in marketing software and tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-senior level marketing role in Salt Lake City, UT)
Benefits:
- Health, dental, and vision insurance
- 401K with company match
- Paid time off (PTO) and wellness time off
- Year-end bonus program for all employees
- Personal wellness plan and GarffCare roadside assistance program
- Discounts on parts, service, and more
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work as appropriate)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Motor Vehicles
Company Size: 1,001-5,000 employees
Founded: 1932
Company Description:
- Ken Garff Automotive began in 1932 and now serves 9 states with over 70 dealerships
- Cars are what they do, but people are their highest priority, with the favorite three words being “We Hear You”
- The company's core values are Respect, Integrity, Growth, Honesty, and Teamwork (RIGHT)
Company Specialties:
- Retail motor vehicles
- Automotive dealerships
- Marketing and advertising
Company Website: https://www.kengarff.com/careers/
ASSUMPTION: Ken Garff Automotive is a well-established company with a strong focus on customer service and employee satisfaction.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Director of Marketing and may oversee marketing coordinators or specialists for each entity
Work Arrangement: Primarily on-site, with flexibility for remote work as appropriate
Growth Opportunities:
- Potential to advance to a Director or Manager role within the marketing department
- Opportunity to gain experience in various marketing channels and strategies
- Possibility to work with different entities and brands within the Ken Garff Automotive Group
ASSUMPTION: This role offers significant growth opportunities within the company, given its size and diverse range of dealerships and entities.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Garff Enterprises Corporate Office - Salt Lake City, UT
Geographic Context:
- Salt Lake City, UT is a mid-sized metropolitan area with a population of around 1.2 million
- The city offers a mix of urban and outdoor activities, with easy access to the Wasatch Mountain Range for skiing, hiking, and other recreational opportunities
- The cost of living in Salt Lake City is relatively affordable compared to other major metropolitan areas in the United States
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work as appropriate)
ASSUMPTION: The work environment at Ken Garff Automotive is likely collaborative and team-oriented, with a focus on open communication and employee satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Collaboration and communication skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns you've worked on and their results
- Research the company and be ready to discuss how your marketing background aligns with their values and goals
ATS Keywords: Marketing Strategy, Digital Marketing, Data Analysis, Collaboration, Communication, Presentation Skills, Project Management, Budget Management, B2B Marketing, B2C Marketing, Email Marketing, Website Management, Traditional Marketing, Performance Metrics, Vendor Management, Creative Collaboration
ASSUMPTION: The application process at Ken Garff Automotive is likely to be competitive, with a focus on finding candidates who possess strong marketing skills and a solid understanding of the automotive industry.
🛠️ Tools & Technologies
- Marketing software and tools (e.g., Google Analytics, Adobe Creative Suite, Hootsuite, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, etc.)
- CRM software (e.g., Salesforce, HubSpot, etc.)
ASSUMPTION: Proficiency in marketing software and tools is likely required for this role, as well as strong working knowledge of Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Growth
- Honesty
- Teamwork
Work Style:
- Collaborative and team-oriented
- Focused on open communication and employee satisfaction
- Adaptable and able to work in a fast-paced environment
Self-Assessment Questions:
- Do you align with Ken Garff Automotive's core values of Respect, Integrity, Growth, Honesty, and Teamwork?
- Are you comfortable working in a fast-paced environment and managing multiple projects simultaneously?
- Do you possess strong collaboration and communication skills, and are you able to work effectively with diverse teams?
ASSUMPTION: Ken Garff Automotive places a strong emphasis on cultural fit and alignment with their core values, as reflected in their company slogan, "We Hear You."
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously
- Working with diverse teams and entities within the Ken Garff Automotive Group
- Adapting to a fast-paced and sometimes unpredictable work environment
- Occasional travel to visit different entities and attend marketing events
ASSUMPTION: The role of Regional Marketing Manager at Ken Garff Automotive may present unique challenges, but also offers significant opportunities for growth and development within the company.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses primarily on B2B marketing for fleet, aftermarket parts, and dealer entities
- This role requires a strong understanding of both digital and traditional marketing channels, as well as the ability to analyze and report on marketing performance metrics
- Career progression in this role may lead to opportunities in marketing management or director-level positions within the Ken Garff Automotive Group
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on B2B marketing and the diverse range of entities within the Ken Garff Automotive Group make it a unique opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to increase sales of aftermarket parts for a specific entity
- Collaborating with the creative team to design and implement a social media advertising campaign to promote a fleet vehicle special
- Analyzing website traffic and user behavior data to optimize the user experience and drive more conversions
ASSUMPTION: The specific projects for this role will vary depending on the needs of each entity and the overall marketing strategy for the Ken Garff Automotive Group.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing budget for each entity and how it is allocated?
- How does this role collaborate with other departments, such as sales and customer service, to achieve overall business goals?
- What are the most significant marketing challenges currently facing the Ken Garff Automotive Group, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the expected timeline for reviewing and providing feedback on marketing performance metrics, and how often are these metrics reported to stakeholders?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help demonstrate your interest in the role and provide valuable insights into the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, using the ATS keywords provided
- Prepare examples of marketing campaigns you've worked on and their results, focusing on those that demonstrate your ability to drive business results
- Research the company and be ready to discuss how your marketing background aligns with their values and goals during the interview process
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
