📌 Core Information
- Job Title: Regional Marketing Manager
- Company: CrowdStrike
- Location: Tokyo, Japan (Remote)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: May 1, 2025
- Experience Level: 5-10 years
- Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving demand and accelerating pipeline through integrated marketing programs.
- Collaborating closely with sales leadership to measure engagement and enhance marketing efforts across the region.
- Defining strategy and executing detailed marketing plans consistent with sales, partner, marketing, and business initiatives.
- Creating demand through various marketing vehicles and tactics, including ABM programs, conferences, field events, industry-specific campaigns, call campaigns, and webinars.
- Managing program budgets and tracking program results.
ASSUMPTION: This role requires a strategic thinker with excellent planning and execution skills, as well as strong collaboration abilities to work effectively with cross-functional teams and sales leadership.
📋 Key Responsibilities
- Demand Generation: Research, plan, and execute marketing programs, campaigns, and events to drive demand and accelerate pipeline.
- Pipeline Focus: Plan and execute a 6-month rolling Field Marketing plan focused on meeting or exceeding pipeline goals.
- Sales Alignment: Collaborate with sales leadership to measure accounts engaged as a proportion of the total addressable market and apply varied programs to increase marketing engagement across the region.
- Opportunity Creation: Define marketing plans to create/accelerate opportunities and build executive relationships that impact deal growth.
- ABM Execution: Drive account-based marketing mapped to sales target accounts.
- Event Management: Create, build, and execute field events from tech demo days to C-level executive roundtables.
- Program Management: Track program results, measure program success, and report metrics via SFDC. Maintain program budgets.
- Cross-Functional Collaboration: Work with all marketing departments to implement field programs.
ASSUMPTION: This role requires a high level of organization and project management skills to deliver programs, manage multiple projects simultaneously, work on tight deadlines, and keep all programs on schedule.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 5-10 years of B-to-B marketing experience, preferably in the fast-paced cybersecurity industry.
- Required Skills:
- Proven field marketing experience supporting field sales organizations and channel partners.
- Demonstrated ability to translate sales goals into credible marketing plans.
- Strong digital marketing skills, including progressive profiling and lead nurturing.
- Budget management and forecasting skills.
- Excellent collaboration and communication skills, with the ability to work cross-functionally with sales organizations, corporate marketing, peers, and channel teams.
- Excellent organizational and project management skills.
- Experience attending sales calls and Quarterly Business Reviews (QBRs).
- Proven ability to manage and negotiate vendor contracts.
- Experience tracking and measuring marketing events, programs, and metrics.
- Preferred Skills:
- Salesforce.com and Marketo experience.
ASSUMPTION: Candidates should have a proven track record in B-to-B marketing, with a strong focus on field marketing and digital marketing skills. Experience in the cybersecurity industry is highly desirable.
💰 Compensation & Benefits
- Salary Range: ¥15,000,000 - ¥20,000,000 per year (Based on industry standards for the role, experience level, and location)
- Benefits:
- Remote-friendly and flexible work culture
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays
- Paid parental and adoption leaves
- Professional development opportunities for all employees
- Employee Resource Groups, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world-class amenities
- Great Place to Work Certified™ across the globe
Working Hours: 40 hours per week, with flexibility to work remotely.
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
- Industry: Computer and Network Security
- Company Size: 5,001-10,000 employees
- Founded: 2011
- Company Description: CrowdStrike (Nasdaq: CRWD) is a global cybersecurity leader that has redefined modern security with the world’s most advanced cloud-native platform for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data. Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft, and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting, and prioritized observability of vulnerabilities.
- Company Specialties: Next-Generation Endpoint Protection, Endpoint Detection and Response, Next Generation Anti-Virus, Managed Threat Hunting, Incident Response, Threat Intelligence, Malware Prevention, Malware Detection, Machine Learning, and Cloud-Delivered Endpoint Protection.
📊 Role Analysis
- Career Level: Mid to Senior level role, ideal for experienced marketing professionals seeking to drive demand and accelerate pipeline in a fast-paced, dynamic environment.
- Reporting Structure: This role reports directly to the Director, Marketing Japan.
- Work Arrangement: Remote OK, with flexibility to work from home or the office as needed.
- Growth Opportunities: This role offers the opportunity to grow within the marketing department and potentially take on more senior responsibilities as the company continues to expand in the APJ region.
ASSUMPTION: This role is ideal for experienced marketing professionals looking to make a significant impact in a fast-growing, global company. The successful candidate will have the opportunity to grow both personally and professionally as the company continues to expand.
🌍 Location & Work Environment
- Office Type: Remote-friendly, with the option to work from the company's offices in Tokyo or other locations as needed.
- Office Location(s): Tokyo, Japan (Remote)
- Geographic Context: Tokyo, Japan's capital and largest city, is a major global financial and political hub with a rich cultural heritage and a vibrant tech industry. The city is well-connected by public transportation, making it easy to commute to and from work.
- Work Schedule: Flexible work hours with the option to work remotely, allowing for a better work-life balance.
ASSUMPTION: This role offers a flexible work arrangement, allowing employees to balance their personal and professional lives more effectively. The remote-friendly work culture also promotes a more inclusive and diverse workforce.
💼 Interview & Application Insights
- Typical Process: The interview process typically consists of an initial phone or video screen, followed by one or more in-depth interviews with the hiring manager and other team members. A final interview with the Director, Marketing Japan, may also be required.
- Key Assessment Areas: Candidates will be assessed on their strategic planning skills, ability to execute marketing initiatives flawlessly, collaboration abilities, and cultural fit with the company's values and work environment.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with B-to-B marketing, field marketing, digital marketing, and your ability to work effectively with cross-functional teams.
- Research the company and the role to demonstrate your understanding of CrowdStrike's mission and values.
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, as well as their cultural fit with the company. Candidates should be prepared to discuss their experience and accomplishments in detail and provide specific examples of their ability to drive demand and accelerate pipeline.
🛠️ Tools & Technologies
- Salesforce.com
- Marketo
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., HubSpot, Pardot, Marketo Engage)
ASSUMPTION: The successful candidate will have experience with the tools and technologies listed above and be able to integrate them into their daily workflow to drive demand and accelerate pipeline.
👔 Cultural Fit Considerations
- Company Values: CrowdStrike's core values include innovation, responsiveness, collaboration, and customer obsession. Candidates should be able to demonstrate how their personal values align with these principles.
- Work Style: CrowdStrike's work style is fast-paced, dynamic, and collaborative. Candidates should be comfortable working in a high-energy environment and be able to adapt to change quickly.
- Self-Assessment Questions:
- How have you demonstrated innovation in your previous roles, and how do you plan to apply this to your work at CrowdStrike?
- Describe a time when you had to respond quickly to a changing situation. How did you handle it, and what was the outcome?
- How have you collaborated with cross-functional teams in the past, and how do you plan to apply this to your role at CrowdStrike?
- How do you prioritize customer needs in your decision-making process, and how do you plan to apply this to your work at CrowdStrike?
ASSUMPTION: Candidates should be able to provide specific examples of how their personal values and work style align with CrowdStrike's core values and work environment. They should also be able to demonstrate their ability to prioritize customer needs and adapt to change quickly.
⚠️ Potential Challenges
- Role-Specific Challenges: This role requires a high level of organization and project management skills to deliver programs, manage multiple projects simultaneously, work on tight deadlines, and keep all programs on schedule.
- Company-Specific Challenges: CrowdStrike is a fast-growing company, which can sometimes lead to rapid changes in priorities and a high pace of work. Candidates should be comfortable working in a dynamic environment and be able to adapt to change quickly.
- Industry-Specific Challenges: The cybersecurity industry is fast-paced and constantly evolving, which can present unique challenges in keeping up with the latest trends and technologies. Candidates should be comfortable learning new tools and technologies quickly and be able to apply them to their work effectively.
- Location-Specific Challenges: Working remotely can present unique challenges, such as maintaining work-life balance and staying connected with colleagues. Candidates should be comfortable working independently and be able to manage their time effectively.
ASSUMPTION: Candidates should be aware of the unique challenges presented by this role, company, industry, and location, and be prepared to address them proactively.
📈 Similar Roles Comparison
- Role Differences: This role focuses on driving demand and accelerating pipeline through integrated marketing programs, while similar roles may focus more on brand awareness, product marketing, or channel marketing.
- Industry Context: The cybersecurity industry is unique in its focus on protecting critical areas of enterprise risk. Candidates should be familiar with the industry and understand the specific challenges and opportunities it presents.
- Career Path Comparison: This role offers the opportunity to grow within the marketing department and potentially take on more senior responsibilities as the company continues to expand in the APJ region. Candidates should be aware of the potential career growth opportunities and be prepared to take on more responsibility as the company grows.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to similar roles in the industry. They should also be familiar with the specific challenges and opportunities presented by the cybersecurity industry and be prepared to address them proactively.
📝 Sample Projects
- Role-Specific Projects: Developing and executing a 6-month rolling Field Marketing plan focused on meeting or exceeding pipeline goals. Creating and managing field events, from tech demo days to C-level executive roundtables. Tracking program results, measuring program success, and reporting metrics via SFDC.
- Industry-Specific Projects: Staying up-to-date with the latest trends and technologies in the cybersecurity industry. Developing and executing marketing campaigns that address the unique challenges and opportunities presented by the industry.
- Company-Specific Projects: Collaborating with cross-functional teams to implement field programs that align with the company's overall marketing strategy. Working with sales leadership to measure engagement and apply varied programs to enhance marketing efforts across the region.
ASSUMPTION: Candidates should be able to provide specific examples of how they have approached similar projects in their previous roles and how they plan to apply this experience to their work at CrowdStrike.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- How does this role fit into the overall marketing strategy for CrowdStrike in the APJ region?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing departments, such as product marketing and channel marketing?
- Company-Specific Questions:
- How does CrowdStrike support the growth and development of its employees?
- What are the key challenges and opportunities facing CrowdStrike in the APJ region, and how does this role address them?
- Industry-Specific Questions:
- How does CrowdStrike differentiate itself from other cybersecurity companies in the market?
- What are the key trends and challenges facing the cybersecurity industry, and how does CrowdStrike address them?
- Work Environment Questions:
- How does CrowdStrike support remote work and work-life balance for its employees?
- What are the key aspects of CrowdStrike's company culture, and how does this role contribute to it?
ASSUMPTION: Candidates should be prepared to ask thoughtful questions that demonstrate their understanding of the role, company, industry, and work environment. They should also be prepared to discuss their experience and accomplishments in detail and provide specific examples of their ability to drive demand and accelerate pipeline.
📝 Next Steps for Applicants
- To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview process by researching the company, role, and industry, and be ready to discuss your experience and accomplishments in detail.
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.
- If you are selected for the role, be prepared to provide references and complete any additional screening or background checks as required.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
