Regional Marketing Manager

📌 Core Information

🔹 Job Title: Regional Marketing Manager

🔹 Company: Nexperia

🔹 Location: India - Home based

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Defining and driving commercial engagement with customers and distribution partners to maximize revenue and ASP
• Collaborating with marketing and sales teams to capture new opportunities and grow sales consistently and profitably
• Managing pricing strategy and execution in the region, including quoting to distributors and end customers
• Developing end customers to increase Nexperia’s share of wallet and improve existing business models
• Collecting and sharing price insights from the market to support the business creation process

ASSUMPTION: This role requires a strategic thinker who can balance short-term profit optimization with long-term marketing and growth ambitions, and who thrives in fast-paced market environments with changing business cycles.

📋 Key Responsibilities

✅ Build and maintain a (Sub-) Region-specific business development plan, focusing on end customer potentials (TAM/SAM/QSAM), application trends, and Marketing Lead generation

✅ Engage with and develop end customers to increase Nexperia’s share of wallet, regularly review and improve existing business models, and increase Nexperia’s value offering by coordinating all service models

✅ Manage the pricing strategy and execution in the region, including quoting to distributors and end customers

✅ Manage RFQs and plan, execute, and review regular negotiations with end customers efficiently and effectively to grow our business

✅ Create and manage the BGs sales channel strategy, including list price updates (MPP / DBC), incentive programs, and influencing terms & conditions of contracts

✅ Collect and share price insights from the market (benchmarking) to support the business creation process

✅ Collaborate with our Sales teams to follow up on Marketing & Sales Leads, plan new business opportunities in the Marketing Forecast, and convert leads to Sales.

ASSUMPTION: The role involves a high degree of self-motivation, analytical thinking, and a can-do mindset to succeed in a fast-paced market environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in Marketing, with a strong background in tools and methodologies (SWOT, CRM, Lead Management, Business Development)

Required Skills:

• Excellent analytical skills and structured work approach
• Highly self-motivated, team-oriented, result-driven
• Strong customer mindset and interest in global supply chains
• Excellent communication, presentation, and negotiation skills in English
• Advanced knowledge of business intelligence tools, e.g., Spotfire or PowerBI or comparable

Preferred Skills:

• Knowledge of semiconductor markets, customers, and/or supply chains
• Intercultural awareness and ability to work in international teams
• Eagerness to learn, adapt, and contribute in a fast-paced business environment

ASSUMPTION: While experience in the semiconductor industry is not required, it would be beneficial for candidates to have some understanding of semiconductor markets, customers, and supply chains.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a Regional Marketing Manager with 5-10 years of experience in the semiconductor industry)

Benefits:

• Health insurance and retirement plans
• Employee resource groups such as the Pride Network Group or global and local Women's groups
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Semiconductor Manufacturing

Company Size: 10,001+ employees

Founded: Not specified

Company Description:

• Headquartered in the Netherlands, Nexperia is a global semiconductor company with a rich European history and over 15,000 employees across Europe, Asia, and the United States.
• As a leading expert in the development and production of essential semiconductors, Nexperia’s components enable the basic functionality of virtually every commercial electronic design in the world.
• The company serves a global customer base, shipping more than 100 billion products annually, and is committed to innovation, efficiency, sustainability, and stringent industry requirements.

Company Specialties:

• Technology
• Electronics
• Engineering
• Discretes
• Diode
• Transistor
• MOSFET
• Logic
• Automotive
• ESD Protection
• Mobile
• Industry
• Computing
• Portable
• Robotics
• Manufacturing
• Chip
• Frontend
• Semiconductors
• Operations
• IT
• Hardware
• Power MOSFET
• and Analog

Company Website: www.nexperia.com

ASSUMPTION: Nexperia is a well-established company in the semiconductor industry, with a strong global presence and a commitment to innovation and efficiency.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Regional Marketing Director

Work Arrangement: On-site, with the possibility of remote work for specific tasks or situations

Growth Opportunities:

• Progression to a senior marketing role within Nexperia or the semiconductor industry
• Expanding expertise in semiconductor marketing and business development
• Gaining international experience through working with global teams and customers

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress to senior marketing roles within Nexperia or the semiconductor industry.

🌍 Location & Work Environment

Office Type: Home-based with occasional on-site meetings and travel

Office Location(s): India

Geographic Context:

• India is the world's second-largest semiconductor market, with significant growth potential
• The Indian semiconductor industry is expected to reach $10 billion by 2025, driven by demand from electronics manufacturing services (EMS) and original equipment manufacturers (OEMs)
• India's semiconductor market is diverse, with applications in automotive, consumer electronics, telecommunications, and industrial sectors

Work Schedule: Full-time (40 hours per week), with the possibility of flexible working hours for specific tasks or situations

ASSUMPTION: The home-based work arrangement offers flexibility and the opportunity to work from anywhere in India, with occasional on-site meetings and travel required.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the hiring manager
• Final interview with the Regional Marketing Director

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and presentation skills
• Negotiation skills
• Cultural fit and alignment with Nexperia's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your analytical and problem-solving skills, as well as your negotiation skills
• Research Nexperia's company culture and values to demonstrate your cultural fit

ATS Keywords: Marketing, Business Development, Negotiation, Decision-Making, Presentation, Storytelling, Business Intelligence, Analytical Skills, Self-Motivated, Team-Oriented, Result-Driven, Customer Mindset, Intercultural Awareness, Adaptability, Lead Management

ASSUMPTION: The application process for this role is typical for a mid-level marketing position in the semiconductor industry, with a focus on assessing the candidate's analytical, communication, and negotiation skills, as well as their cultural fit with Nexperia.

🛠️ Tools & Technologies

• Business intelligence tools such as Spotfire or PowerBI
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for a marketing position in the semiconductor industry, with a focus on business intelligence, CRM, and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Efficiency
• Sustainability
• Customer focus
• Collaboration

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on achieving targets
• Adaptable and able to thrive in changing business cycles

Self-Assessment Questions:

• Do you have a strong background in marketing, with experience in business development and negotiation?
• Are you comfortable working in a fast-paced, dynamic environment with changing business cycles?
• Do you have excellent analytical, communication, and presentation skills in English?
• Are you a self-motivated, team-oriented, and result-driven individual?
• Do you have a strong customer mindset and interest in global supply chains?

ASSUMPTION: Nexperia values candidates who are innovative, efficient, sustainable, customer-focused, and collaborative, with a fast-paced, dynamic work style and the ability to thrive in changing business cycles.

⚠️ Potential Challenges

• Managing a diverse portfolio of customers and distribution partners with varying needs and priorities
• Balancing short-term profit optimization with long-term marketing and growth ambitions
• Thriving in a fast-paced market environment with changing business cycles
• Developing and maintaining a (Sub-) Region-specific business development plan

ASSUMPTION: The potential challenges for this role are typical for a Regional Marketing Manager in the semiconductor industry, with a focus on managing a diverse portfolio of customers, balancing short-term and long-term goals, and thriving in a fast-paced market environment.

📈 Similar Roles Comparison

• Compared to other Regional Marketing Manager roles in the semiconductor industry, this role places a greater emphasis on pricing strategy and execution, as well as managing RFQs and negotiations with end customers
• This role requires a higher level of self-motivation and a can-do mindset to succeed in a fast-paced market environment
• Compared to other marketing roles in the semiconductor industry, this role offers significant growth opportunities for the right candidate, with the potential to progress to senior marketing roles within Nexperia or the semiconductor industry

ASSUMPTION: This role is similar to other Regional Marketing Manager roles in the semiconductor industry, with a focus on pricing strategy and execution, managing RFQs and negotiations, and requiring a high degree of self-motivation and a can-do mindset. However, this role offers significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing a (Sub-) Region-specific business development plan, focusing on end customer potentials (TAM/SAM/QSAM), application trends, and Marketing Lead generation
• Managing the pricing strategy and execution in the region, including quoting to distributors and end customers, and managing RFQs and negotiations with end customers
• Creating and managing the BGs sales channel strategy, including list price updates (MPP / DBC), incentive programs, and influencing terms & conditions of contracts

ASSUMPTION: These sample projects are representative of the key responsibilities for a Regional Marketing Manager in the semiconductor industry, with a focus on business development, pricing strategy and execution, and sales channel strategy.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this role, and how flexible is it?
• How does Nexperia support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Nexperia measure the success of this role, and what are the key performance indicators (KPIs)?
• What are the biggest challenges facing the semiconductor industry in the region, and how does this role address them?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company culture, and the challenges facing the semiconductor industry in the region.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your analytical, communication, and negotiation skills
• Prepare examples of your analytical and problem-solving skills, as well as your negotiation skills, to demonstrate your fit for this role
• Research Nexperia's company culture and values to demonstrate your cultural fit and alignment with the company's mission and vision
• Follow up with the HR department one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.